Serves as a key contact to customers, the Sales organization, and sales representatives, sharing with them through monthly/quarterly meetings, training events, marketing, and other venues, the value of our Customer Digital/eCommerce tools so they in turn can promote the value and support the adoption of the tools by our customers. This role also provides customer feedback and industry insights back to development teams and strategic partners to influence product roadmaps for our digital tool offerings.

Essential Functions:

• Lead specialist on digital tools supporting all customer segments across multiple geographies and divisions

• Champion digital products and functionality and be the advocate for customer usage in the sales organization

• Develop internal and external digital tool training materials such as guides, videos, and slide decks for sales, marketing, and customers

• Confidently and clearly promote and train sales, marketing, leadership, and customers on our digital products and services.

• Develop and execute engagement schedules with sales and marketing leadership for regular and continual touchpoints

• Collaborate with Digital Product Managers/Owners to understand, identify, and develop sales enablement and eBusiness/Digital tools

• Support the Digital Product Manager, Owners, and their development teams to gather sales and customer feedback regarding new system development and/or changes and improvements to existing services or products.

• Responsible for helping define product roadmaps in collaboration with Digital Product Managers

• Work with sales in presenting and training our Digital Solutions to key customer accounts and prospective customers.

• Facilitate customer technology reviews and participate in business and culinary reviews with sales and marketing

• Design and execute go-to-market strategy for rollout of new products and features to sales teams.

• Serve as the Digital Solutions subject matter expert to sales, marketing, and leadership to assist in determining customer needs and determine the appropriate digital solution(s).

• Work with strategic external partners to drive the adoption of digital tools to support customer needs and achieve target customer metrics

• Responsible for the design and execution of demonstration booths, marketing materials, and presentations for food shows and other industry events. 

• Network with others in the industry and attend industry events to stay up to date on trends and changes

• Serve as a subject matter expert for new technology solutions and applications

• Provide monthly reports on tool usage and adoption to key business stakeholders.

• Performs other duties as assigned.

Knowledge / Skills / Abilities:

• Must have the ability to provide an excellent level of customer service and be able to handle multiple projects simultaneously 

• Show knowledge and interest of industry trends related to digital technology

• Possess excellent organizational skills.

• Have well developed communication skills, verbal and written.

• Build, develop and maintain relationships with both internal and external stakeholders

• Be willing to be flexible, adaptable and willing to accept and drive change

• Must have strong presentation skills (face-to-face, webinars, video) with the ability to present to small or large groups of customers and sales representatives.

• Must be able to work independently and in a team environment.

• Must understand the importance of developing relationships and have some experience working with senior management

• Self-starter with excellent time management

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