Unlock the Power of Data

At Gordon Food Service, we are entering a new era of digital marketing maturity, shifting from a manual, one-size-fits-all approach to a dynamic, data-driven system. For FY26, we are moving beyond simple ad placements to a partnership that provides you with a scalable, intelligent marketing engine designed to deliver your products to the right customer, at the right time.

Our new platform gives us a deep, multi-layered understanding of every customer, enabling us to move from broad targeting to laser-focused personalization. We leverage three core data segments to identify and engage with your ideal audience:

Firmographic: Who They Are (e.g., industry, company size, location)
Behavioral: How They Behave (e.g., purchase history, frequency, observable actions)
Motivational: Why They Buy (e.g., price-driven, quality-focused, innovation-seeking)

This data-driven approach allows us to offer new levels of targeting, giving you more control and a greater return on your investment.

New Opportunities: Packaged Campaigns for Strategic Impact

To streamline your planning and maximize your results, we have developed a suite of pre-defined campaign packages. These strategic roadmaps are designed to achieve specific business objectives by aligning your campaign with the right targeting, pacing, and priority.

Your Strategic Advantage

When you partner with us, you’re not just buying ad space. You are gaining a strategic advantage powered by advanced data, designed to turn insights into action. This new model ensures your products are always in front of the most qualified customers, allowing you to focus on your core business while we work behind the scenes to deliver growth.

Shape Your 2026 Strategy

*As we expand upon our advertising opportunities in 2025, we will enforce a new standard of product content for items in our promotions, ensuring consistency across advertising channels and improving customer experience. This new standard will require that any products promoted in advertising campaigns must have eCommerce product content and applicable images loaded into P360 and Gordon Ordering.

Service alimentaire Gordon se réserve le droit d’examiner et de rejeter les publicités n’ayant pas été créées par notre équipe de marketing numérique. Toutes les campagnes doivent obtenir l’approbation définitive de Service alimentaire Gordon. Des informations de qualité sur vos produits pour le commerce électronique sont requises avant le lancement d’une campagne. En raison de nos obligations de confidentialité envers nos clients, de nos politiques de protection de la vie privée ainsi que des normes et bonnes pratiques du marketing, Service alimentaire Gordon ne partage pas sans un accord écrit les coordonnées ou informations des clients avec des partenaires externes, tels que ses fournisseurs.