As we discussed in this article, your menu should be in lock-step with your brand, because it is a key touch point for customers. It helps bring your brand to life, differentiates your restaurant from the competition, and offers customers a tangible way to share and talk about your brand.
Since it is so important, we’ve put together this worksheet to help you grasp where your menu stands in relation to your brand. Don’t worry—there’s no intense number crunching or complex equations to calculate. Just answer yes or no to five simple questions and then evaluate your answers to see what improvement opportunities your responses reveal.