Where Purpose, People & the Planet Come First

Curating massive change one plate at a time.

Ethically sourced ingredients, advanced technology, and sustainable packaging matter when cultivating a better world for us all. Goodfinds by Gordon is the source for products and brands that understand the importance of producing meaningful food solutions that both taste good and do good.

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Interested in Becoming a Goodfinds Partner?

Email: brands@gfs.com

Innovation is in Our DNA

Goodfinds was inspired by our relentless desire to innovate in an industry that doesn’t sleep. We’ve spent over 125 years keeping up with the trends, brands, and products that not only push our industry but our mission in a direction that goes beyond what you see on your plate. With Goodfinds, you’ll have the reassurance from chefs, industry experts, brand consultants, and genuine food lovers that everything you serve is meaningful.

Purpose-Driven

Our mission is to introduce you to companies and products that stand for, and do, more for our world.

People-Focused

Everything we do, we do for people. All people. We empower minority- and women-owned businesses, encourage family-owned farms to thrive through fair-trade, and so much more.

Planet-Forward

We only have one planet, so we keep sustainability at the forefront of every decision we make. Our goal is to positively affect the environment with the companies we choose as partners.

Our Current Finds

Food Can Be More Than Food

Goodfinds by Gordon is a program that searches high and low to find meaningful food solutions that not only taste good, but do good too. Because we believe the way we choose our food really can change the world. And, when your food is rooted in purpose, people connect with it—taking your business and your menu to new heights.

What We've Been Thinking About

Redefining Farming

Indoor farming is taking the industry by storm and there are no signs of it slowing down.

It’s a

Livelihood

Farmworkers are vital to our world’s well-being — it’s time we gave back to their livelihood.

Celebrating Diversity

Supporting minority- and women-owned businesses multiplies good for everyone.

Food for Thought

Thought Leadership to Feed Your Business Needs

Canada Plastics Ban Met With Confusion, Hesitation by Foodservice Industry

Foodservice Industry Leaders Consider Ban Just Another Blow in Wake of Pandemic, Labour Shortage An impending plastics ban in Canada has foodservice operators feeling the

Make Room For Mushrooms

Fungi favorites are showing up on more and more menus. Mushrooms are hidden gems of the produce world. Their earthy flavour and gourmet reputation put

How to Use Hot Sauce as an Ingredient in Menus

Hot Sauce shouldn’t just be a topper in the condiment caddy. Learn how to incorporate hot sauce into your menu offerings with these two drool-worthy recipes using Cholula and Frank’s Red Hot Sauces.