Making Clear Choices about chicken labels


How to find products that meet your preferences

Gordon Food Service has developed the Clear Choice program to help operators find and select products that meet customer needs for cleaner, responsibly sourced and environmentally friendly products. Clear Choice organizes thousands of products across six categories of claims and third-party certifications. One of these categories, Animal Care, includes a number of attributes that relate to the safety and well-being of poultry.

Animal Welfare Approved (AWA). Certified AWA chicken comes from farms raising animals according to the highest welfare standards, which require pasture access for all animals and high-welfare slaughter species.

Certified Humane. These certified chicken products come from farms that implement Humane Farm Animal Care standards. These include a nutritious diet without antibiotics or hormones, the availability of shelter, resting areas or space, and the ability to engage in normal behaviors.

The Animal Care category also encompasses such claims as Free Range, Raised without Added Hormones and Raised without Antibiotics.

Identifying products by these labels/attributes provides a greater level of transparency for operators and their customers when choosing poultry products. Keep in mind, however, that consumers don’t always modify their purchasing decisions based upon label claims or certifications. You will have to decide what works for your target customers.

Recent Blog Posts

Food for thought.
Make Room For Mushrooms

Fungi favorites are showing up on more and more menus. Mushrooms are hidden gems of the produce world. Their earthy flavour and gourmet reputation put

How to Use Hot Sauce as an Ingredient in Menus

Hot Sauce shouldn’t just be a topper in the condiment caddy. Learn how to incorporate hot sauce into your menu offerings with these two drool-worthy recipes using Cholula and Frank’s Red Hot Sauces.

Food Comes First.

We believe in the power of good food—to bring people together and make moments special.

Search Our Site…