Growing Profits With Alternative Burger Patties

More than ever customers are looking for options beyond the traditional burger. There are a variety of reasons, and savvy operators are looking at this as an opportunity to grow guest counts and profits.

As our customers become increasingly health-conscious and environmentally aware, there has been a growing demand for alternatives to beef burgers. This has resulted in the popularity of turkey, salmon, and plant-based protein patties as unique and flavourful alternative options for burgers. Here are some of the benefits of offering these unconventional protein patties as part of your burger menu.

Health Benefits

Beef burgers are high in saturated fat, which can lead to heart disease and other health issues. In contrast, turkey and salmon patties are leaner and contain healthy omega-3 fatty acids, which are essential for heart health. Plant-based protein patties, made from ingredients like peas and soy, are also low in saturated fat and can be a good source of protein, while still having the appearance and taste of a beef patty.

Catering to Dietary Restrictions

Many people have dietary restrictions due to health, ethical, or religious reasons. Offering alternative protein patties on your menu can cater to these customers, allowing them to enjoy a burger that meets their dietary needs. For example, a turkey or plant-based patty can be a great option for customers who don’t eat beef for religious reasons or are trying to reduce their red meat intake.

Environmental Benefits

The production of beef has a significant impact on the environment, including greenhouse gas emissions and deforestation. In contrast, turkey and salmon require less land and water to produce, and plant-based protein requires even less. By offering alternative protein patties, you can reduce your restaurant’s environmental footprint and appeal to customers who are environmentally conscious.

Variety for Customers

Offering a variety of protein options allows customers to choose a burger that fits their taste preferences and dietary needs. Some customers may prefer the flavor of salmon or turkey over beef, while others may prefer the texture and taste of plant-based protein. By offering a variety of options, you can cater to a broader range of customers and increase your customer base as well as profits.

Business Benefits

Offering alternative protein patties can be a smart business decision. With the growing demand for healthier and environmentally friendly options, you can attract new customers and increase customer loyalty by offering menu items that cater to these needs. Additionally, offering a variety of options can help set your operation apart from competitors, giving you an edge in the market.

Offering alternative protein patties as part of your burger menu has many benefits, including a health halo, catering to dietary restrictions, environmental benefits, providing variety for customers, and increasing guest counts and profits. By including these options on your menu, you can appeal to a broader range of customers while not making major changes to your core menu.

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