Applying a little menu creativity to chicken, duck and turkey promises big opportunity.
Chicken rules the roost in the poultry category on menusāit takes on flavour beautifully and is often a safe bet for diners seeking familiarity. Poultry’s possibilities are all aboutĀ leveraging that familiarity and making chicken craveable and on-trend. Duck is slowly moving beyond high-end restaurants and dining consumers are finally appreciating its flavour-rich dark meat in more applications. Turkey is making moves beyond holiday, with chefs tapping into its comforting, familiar, lean profile. All innovation in poultry puts flavour in focus, with chefs cleverly tapping into larger trends and applying them here.
Chicken
Diners expect to see chicken on the menu, and many of them, ahem, flock to it because itās familiar and on the leaner side. Chefs have always been great at amping up flavour here, from rich stuffings to sticky glazes and velvety sauces. Today, theyāre also leveraging its homespun status, with gorgeous tableside service of whole chickens for twoāmaybe spatchcocked for faster cooking. āFried chicken is also a huge opportunity,ā says Michael Viloria, Customer Solutions Specialist and Culinary Chef for Gordon Food ServiceĀ in Delta, B.C. āIn Vancouver, weāre seeing a lot of Nashville hot fried chicken, which is spicy-hot and delicious and craveable.ā
Menu examples
- Dill Pickle Fried Chicken (whole chicken): Turkish fry bread, spiced yogurt, cucumbersāModel Milk, Calgary, Alberta
- Chicken Hunan Kung Pao: Ginger soy sauce, wok fried vegetables and noodles, peanutsāEarls, multiple locations
- Honey-Hot Fried ChickenāLove Chix, Toronto
Chicken Skins
āChicken skins are the next chicharrón,ā says Jason Kalinowski, Customer Solutions Manager for Gordon Food Service in Milton, Ontario. āAt Husk in Charleston, North Carolina, chef Sean Brock does Buffalo chicken skins, drizzling the crisp-fried skins with Buffalo sauce. So much opportunity here, as a bar snack, salad garnish or bowl topper.ā
Viloria agrees, calling out a fun use of chicken skins at AnnaLena in Vancouver: āWhen they drop the cheque, they serve fried chicken skins dipped in chocolate with a little spice on it. Itās so memorable and delicious.ā
Menu Examples
- Chicketta: Rossdown Farms herbed chicken, salsa verde aĆÆoli, crispy chicken skin, arugula, chili threadsāThe Tucke Shoppe, Vancouver, B.C.
- Swordfish Crudo: pickled sea asparagus, Trinidad peppers, shiso, mustard seeds and crispy chicken skināThe Commodore, Toronto
Duck
Duck confit and Peking duck are the ambassadors of this poultry, known for its rich, juicy dark meat. But itās not often seen outside of high-end restaurants. Thatās changing, with more chefs leveraging its uniqueness and flavour profile and moving it into less formal applications. āThe opportunity alone in duck wings is huge,ā Kalinowski says. āEspecially if you get away from traditional wing sauces and differentiate with ponzu, hot honey, soy and so on.ā The trend in charcuterie boards is another place to feature duck products, like a rillettes or prosciutto. āBoth are delicious and signal that made-in-house sensibility that so many diners are looking for,ā Viloria says.
Menu Examples
- Braised duck noodles: Free-range duck leg, Asian celery and bok choy with either Shanghai wide noodles or rice sheetsāFat Mao Noodles, Vancouver, B.C.
- Roasted Duck Breast: tabbouleh, orange, mandarin, papadumsāBlack Trumpet, London, Ontario
- Crispy Peking Glazed Confit Duck Wings: Fried confit duck wings coated with hoisin-soy glaze, and served with sliced cucumber, green onion, coriander and Mandarin-style pancakesāLittle DaiLo, Toronto
Turkey
The biggest challenge with menuing turkey is getting your guests to break the chicken routine, Kalinowski says. āBut that means itās an opportunity because when you get it right, youāve got a built-in signature,ā he says. He suggests using turkey in bao buns, satays and barbecue. āIt can pretty much go anywhere, taking on global flavour nicely.ā Viloria suggests leveraging the porchetta craze and making a āturketta.ā āTake turkey breast and thigh meat, sprinkle it with porchetta seasoning, roll it and roast it. Maybe serve the turketta with a salsa verde on ciabatta with a cranberry jus for dipping,ā he says.
Menu examples
- Turkey Burger: moist dark meat, served with roasted potatoes and an apple, pine nut and mesclun saladāMercuri Montreal Grill, Montreal
- The Clubhouse: five-ounce turkey burger, bacon, tomato, avocado spread, lettuce and honey-garlic mayoāWahlburger, Toronto


