Product Detail Pages

Your product detail page may be the first impression customers have with your brand. We’re here to help your products stand out.

Stand Out with Superior Product Detail Pages

A comprehensive product detail page (PDP) is essential for B2B eCommerce success. By providing detailed information, high-quality visuals, and persuasive copy, you can empower buyers to make informed decisions and build trust. A well-structured PDP should include both plated and packaging images, clear product descriptions, labour saving features, packaging specifications, and relevant menu applications. This helps customers understand the product’s value proposition and how it meets their specific needs.

Increased Conversions & Sales

Informed Decisions: Understanding the product’s features, benefits, and specifications empower customers to make confident buying decisions.
Understanding Product Applications: Detailed product descriptions showcasing the product’s case size, packaging, cooking applications, etc. can help customers decide if the product meets their needs.

Improved Customer Experience

Enhanced Trust: Comprehensive information builds trust with potential buyers. They feel confident the seller is transparent and provides all the necessary details.
Positive Brand Perception: High-quality product pages with professional visuals and informative content create a positive brand image and suggest a commitment to customer satisfaction.

Need help making updates? We’re here to help!

Questions about or would like to get access to P360 (our PIM system)? Email gfs.pim@gfs.com

Questions about images for US items? Email gfsimages@gfs.com

Questions about images for CA items? Email picissues@gfscanada.com

Product Image Guidelines

P360 Supplier Portal Quick Guide

When in doubt, visit Gordon Supplier Plus as your hub for access to P360, Invoicing, Support, and More: supplier.gfs.com

Interested in running an eCommerce audit on your products?

*As we expand upon our advertising opportunities in 2025, we will enforce a new standard of product content for items in our promotions, ensuring consistency across advertising channels and improving customer experience. This new standard will require that any products promoted in advertising campaigns must have eCommerce product content and applicable images loaded into P360 and Gordon Ordering.

Gordon Food Service reserves the right to review and reject final assets not created by our digital marketing team. All final campaign approvals must come from Gordon Food Service. Enhanced eCommerce product content is mandatory before launching a campaign. Due to our confidentiality obligations to our customers, our privacy policies, and marketing standards and best practices, Gordon Food Service does not share customer contact data or customer-level information with external partners, including but not limited to suppliers, without our customer’s written consent.