Gordon Ordering Sponsored Search
Amplify Your Reach with
Search and Banner Ads
Enhance your brand presence with sponsored search and banner ad solutions. With these targeted ads, you can place your products at the top of search results. Partner with us to develop strategic campaigns that capture leads and drive growth.
What is sponsored search?
Sponsored search ads consist of branded banners and/or individual items within the Gordon Ordering platform. Banner ads are designed with a logo, call-to-action, and a picture. Material ads are individual SKUs that are pushed to the top of the search results page. These ads are delivered to customers based on a specific keyword that is searched, and will only show for the keywords they are intended for.
Where is this type of advertising located?
Sponsored search banner ads display at the top of the search results page when searching for a keyword and include a list of promoted/featured items. Sponsored material ads display as the top items in the product list when searching for a keyword.
Banner Ads
Features & Capabilities
- Ads viewed by all customer segments that search for selected keywords and have the item stocked in their designated DC
- Product SKU Limit: 10
- Capable of displaying promo code messaging
- Links to shoppable product SKU list in Gordon Ordering
- Ability to incorporate your branding and logos
- Option to create your own ad creative
- Image
- Short Headline
- “Shop Now” CTA
Specs & Requirements
Desktop – 970 x 250 pixels
Mobile – 600 x 500 pixels
- Sponsored items must have all required images and be populated with eCommerce content and images prior to the advertising window.
- If all featured products are not stocked nationally, discussion will be needed on item list substitutions
- Sponsored items must be approved by your category contact
Design Guidelines
- Banner imagery should be specific/obvious to the keyword and use focus, complimentary, or alternative strategies
- The product shown in the image should be included within the featured product list
- Featured item lists can be 10 items or less
- Content should include:
- Headline (short, punchy)
- Image
- Standard CTA in corner – “Shop Now” or Promo Code
- No long-form sub-copy (to avoid small text sizes)
- Completed banner ad creative must be a .jpg and be 400 kb or less in size
- Banner ad headlines should be AP Style format (all 4-letter words should be capitalized)
- The Gordon Food Service Digital Marketing team reserves the right for final approval
Material Ads
Features & Capabilities
Ads viewed by all customer segments who search for selected keyword
Boosts your product to the top of Gordon Ordering search results
Product SKU Limit: 1
Up to three ad slots available per keyword each month
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Gordon Food Service reserves the right to review and reject final assets not created by our digital marketing team. All final campaign approvals must come from Gordon Food Service. Enhanced eCommerce product content is mandatory before launching a campaign. Due to our confidentiality obligations to our customers, our privacy policies, and marketing standards and best practices, Gordon Food Service does not share customer contact data or customer-level information with external partners, including but not limited to suppliers, without our customer’s written consent.
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