Consumers want to know what is and is not in the food they purchase, where it comes from and how it was grown, processed or made. They are also looking to avoid additives, promote animal welfare and lessen their environmental impact by making better food choices and by using recycled, recyclable or biodegradable and compostable products.
Essentially, they want to feel good about their entire eating experience—from the food to the place settings and everything in between.
Our Clear Choice Program provides visibility to a portfolio of products in seven categories to help you meet this demand.
Consumers are increasingly mindful of how food is produced, with a desire for simpler, more recognizable ingredients and fewer additives. Products in this category include one, several or all of the following characteristics.
When it comes to meat, poultry, dairy and eggs, animal well-care is top of mind for many of today’s consumers. These certification programs and farming practices have been developed with a focus on animal safety and well-being.
Consumers care about protecting and restoring our marine environments and so do we. By purchasing fish and seafood harvested or farmed using sustainable management practices, consumers can be assured the marine environment is being protected for generations to come. Look for these certifications as indicators of best practices.
Consumers want to feel good about what they eat and to know they’re making a positive impact on both people and planet. These sourcing practices and third-party certifications help ensure farmers around the world are provided a living wage and sustainable livelihoods.
Reducing the environmental impact of chemicals and the contribution to landfills is beneficial to our planet and to consumers. Products with these attributes and third-party certifications are created with these principles in mind.
Products that are prepared and produced in compliance with requirements for specific dietary standards or preferences.
Log into Online Ordering to find and select from thousands of products with these attributes and third-party certifications, or talk with your Sales Representative for more information about the Clear Choice Program. Products and labels will continue to be added as the Clear Choice program grows.
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