{"id":36169,"date":"2025-02-28T10:01:45","date_gmt":"2025-02-28T15:01:45","guid":{"rendered":"https:\/\/gfs.ca\/?p=36169"},"modified":"2025-12-22T11:03:27","modified_gmt":"2025-12-22T16:03:27","slug":"proposez-des-produits-de-la-mer-toute-lannee-grace-a-des-substitutions-faciles","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/easy-seafood-swaps-make-seafood-popular-all-year-long\/","title":{"rendered":"Proposez des produits de la mer toute l\u2019ann\u00e9e gr\u00e2ce \u00e0 des substitutions faciles"},"content":{"rendered":"

Si votre restaurant est comme la plupart des autres, les ventes de produits de la mer se sont bien d\u00e9roul\u00e9es pendant le car\u00eame. Maintenant que P\u00e2ques est pass\u00e9, il n\u2019y a aucune raison pour que ces ventes diminuent. <\/p>\n\n\n\n

Une \u00e9tude r\u00e9alis\u00e9e par Lifeway Research montre que 24 % des gens pr\u00e9f\u00e8rent manger du poisson et des fruits de mer plut\u00f4t que de la viande pendant le car\u00eame, en raison de leur foi. Apr\u00e8s s\u2019\u00eatre abstenu de consommer de la viande, il est compr\u00e9hensible que les clients aient envie d\u2019aliments qu\u2019ils ont \u00e9vit\u00e9s. Cependant, cela ne signifie pas qu\u2019ils cessent d\u2019aimer les produits de la mer.<\/p>\n\n\n\n

\u00abSi vous avez obtenu d\u2019excellents r\u00e9sultats avec un certain produit de la mer pendant le car\u00eame, vous pouvez encore proposer ce produit et d\u2019autres par la suite\u00bb, explique Kim Schievink, gestionnaire de la cat\u00e9gorie du poisson et des fruits de mer chez Service alimentaire Gordon. \u00abIl suffit de rappeler aux gens toutes les raisons pour lesquelles ils devraient le choisir, que ce soit pour sa saveur, ses bienfaits pour la sant\u00e9 ou son caract\u00e8re durable.\u00bb<\/p>\n\n\n\n

Voici quelques id\u00e9es qui peuvent aider \u00e0 garder les convives \u00e0 bord lorsqu\u2019il s\u2019agit de choisir des produits de la mer.<\/p>\n\n\n\n

Gardez votre offre sp\u00e9ciale<\/h2>\n\n\n\n

\u00abLe poisson et les fruits de mer sont l\u2019une des principales raisons pour lesquelles les gens choisissent d\u2019aller au restaurant\u00bb, explique Dana Lawnzak, directrice principale du marketing chez Trident Seafoods. Les gens ne veulent pas essayer de pr\u00e9parer ces aliments \u00e0 la maison. Ils ont peur de rater la recette ou ils n\u2019aiment pas l\u2019odeur dans leur cuisine.\u00bb<\/p>\n\n\n\n

La plupart des restaurants ont des offres sp\u00e9ciales sur le poisson et les fruits de mer pendant le car\u00eame. \u00abPourquoi s\u2019arr\u00eater l\u00e0? demande Dana. Continuez \u00e0 offrir les produits qui \u00e9taient populaires pendant le car\u00eame ou envisagez des nouveaut\u00e9s pour susciter la curiosit\u00e9.\u00bb En les pr\u00e9sentant comme des offres \u00e0 dur\u00e9e limit\u00e9e ou des sp\u00e9ciaux de la semaine, il est possible de cr\u00e9er un sentiment d\u2019urgence et d\u2019\u00e9valuer rapidement si un plat de fruits de mer temporaire m\u00e9rite d\u2019\u00eatre sur le menu de fa\u00e7on permanente.<\/p>\n\n\n\n

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Une s\u00e9lection gagnante<\/h4>\n\n\n\n

Bonifiez votre menu de fruits de mer (et augmentez vos b\u00e9n\u00e9fices!) pour la saison \u00e0 venir et les suivantes. Notre \u00e9quipe d\u2019experts a s\u00e9lectionn\u00e9 les produits indispensables pour rehausser vos plats et fid\u00e9liser vos clients. \u00cates-vous pr\u00eat \u00e0 voir leurs recommandations? D\u00e9couvrez les choix populaires<\/strong><\/a>. Vous n\u2019\u00eates pas encore client? Faites affaire avec nous d\u00e8s aujourd\u2019hui et b\u00e9n\u00e9ficiez d\u2019un acc\u00e8s exclusif \u00e0 ces produits qui changent la donne. Devenir client<\/a>.<\/strong><\/p>\n\n\n\n

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Racontez une histoire<\/h2>\n\n\n\n

Les clients sont plus enclins \u00e0 retourner \u00e0 leur \u00e9tablissement s\u2019ils peuvent faire l\u2019exp\u00e9rience d\u2019une chose qui se trouve nulle part ailleurs. Et \u00e7a peut \u00eatre aussi simple qu\u2019une histoire d\u00e9crivant les caract\u00e9ristiques et l\u2019origine des aliments sur votre menu.<\/p>\n\n\n\n

Pour ce faire, songez \u00e0 imprimer une page de menu s\u00e9par\u00e9e ou un encart pour les sp\u00e9ciaux ou les plats de fruits de mer \u00e0 dur\u00e9e limit\u00e9e afin de mettre l\u2019accent sur la raret\u00e9 de l\u2019occasion. Au lieu d\u2019indiquer \u00abprix du march\u00e9\u00bb, qui semble dispendieux, allez-y par exemple avec \u00absp\u00e9cial sur les homards frais\u00bb et mentionnez la m\u00e9thode de p\u00eache, l\u2019oc\u00e9an d\u2019origine et la disponibilit\u00e9 limit\u00e9e. Et comme vous utilisez une page distincte, vous pouvez modifier la description, la liste des ingr\u00e9dients et le prix selon les besoins.<\/p>\n\n\n\n

\u00abNe limitez pas cette pratique aux produits de la mer exotiques, ajoute Dana. Le fait d\u2019indiquer le nom de la bi\u00e8re utilis\u00e9e dans votre recette de poisson pan\u00e9 \u00e0 la bi\u00e8re, de d\u00e9crire l\u2019origine des assaisonnements ou d\u2019expliquer la technique de cuisson du chef peut contribuer \u00e0 raconter une histoire unique et \u00e0 stimuler les ventes.\u00bb<\/p>\n\n\n\n

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\"Une<\/figure>
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Pensez sant\u00e9, pensez sp\u00e9cial<\/h2>\n\n\n\n

Les poissons et les fruits de mer sont un excellent choix pour les personnes qui souhaitent r\u00e9duire leur apport calorique ou consommer des produits riches en om\u00e9ga-3. Selon Kim, une bonne fa\u00e7on de tirer parti de cette approche de \u00abmeilleur pour la sant\u00e9\u00bb est de remplacer la viande rouge dans son menu par des fruits de mer.<\/p>\n\n\n\n

\u00abLes produits de la mer sont toujours de saison, dit-elle, mais certaines vari\u00e9t\u00e9s sont meilleures pendant certains mois.\u00bb C\u2019est une bonne raison pour associer les offres de poisson \u00e0 la saison. Les poissons plus l\u00e9gers et les salades de fruits de mer sont des choix populaires en \u00e9t\u00e9, tandis que le poisson frit et les plats principaux plus consistants conviennent mieux aux mois plus froids.<\/p>\n\n\n\n

Chez Intercit\u00e9 \u2013 Viandes et fruits de mer, vous trouverez toujours des vari\u00e9t\u00e9s de fruits de mer frais et jamais congel\u00e9s. Il est donc facile de mettre au menu du poisson frais offert en fonction de la saison.<\/p>\n<\/div><\/div>\n\n\n\n

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Optez pour la durabilit\u00e9 et la polyvalence<\/h2>\n\n\n\n

Les personnes qui aiment le poisson pour ses bienfaits sur la sant\u00e9 sont aussi susceptibles de l\u2019aimer pour son caract\u00e8re durable, explique Dana. Une \u00e9tude de l\u2019ASMI montre que 40 % des mill\u00e9nariaux attendent des restaurants qu\u2019ils proposent des produits de la mer durables. Et les p\u00eacheries peuvent offrir cet avantage, ce qui peut \u00eatre not\u00e9 sur le menu ou ajout\u00e9 \u00e0 l\u2019histoire que vous racontez \u00e0 propos de vos offres de la mer.<\/p>\n\n\n\n

Un autre avantage du recours au poisson et aux fruits de mer est la polyvalence. Ces derniers peuvent \u00eatre pr\u00e9par\u00e9s de multiples fa\u00e7ons : frits, saut\u00e9s, grill\u00e9s, pan\u00e9s, enrob\u00e9s de p\u00e2te \u00e0 frire, cuits \u00e0 la vapeur, po\u00eal\u00e9s, cuits au four, marin\u00e9s, fum\u00e9s, etc. Ils peuvent aussi \u00eatre pr\u00e9sent\u00e9s presque partout sur le menu, des entr\u00e9es aux salades en passant par les sandwichs, les accompagnements et les plats principaux.  <\/p>\n\n\n\n

\u00abVous pouvez les griller ou les frire, les ajouter \u00e0 un wrap ou les servir dans un bol. Les bols pok\u00e9<\/a> sont l\u2019un des plats de fruits de mer qui conna\u00eet la plus forte croissance\u00bb, explique Dana, en r\u00e9f\u00e9rence au mets hawa\u00efen r\u00e9confortant. Les salades de rouleaux californiens \u00e0 base de goberge constituent une autre option int\u00e9ressante.<\/p>\n\n\n\n

\u00abQuoi que vous fassiez, dit-elle, ne n\u00e9gligez pas l\u2019occasion de faire en sorte que votre menu de produits de la mer se distingue de celui de la concurrence. L\u2019utilisation de termes tels que \"sauvage\" et \"frais\" peut ajouter \u00e0 la valeur per\u00e7ue et accro\u00eetre l\u2019int\u00e9r\u00eat pour le poisson et les fruits de mer tout au long de l\u2019ann\u00e9e.\u00bb<\/p>","protected":false},"excerpt":{"rendered":"

If yours is like most restaurants, seafood sales went swimmingly during Lent. Now that Easter has passed, there\u2019s no reason those sales should feel like they\u2019re headed upstream.  A survey by Lifeway Research shows that 24% of people shift eating preferences from meat to seafood during Lent in observance of their faith. After abstaining from […]<\/p>\n","protected":false},"author":20,"featured_media":36170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,123,112,69],"tags":[],"class_list":["post-36169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-hotels-hospitality","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"\nEasy Seafood Swaps Make Seafood Popular All Year Long | Gordon Food Service<\/title>\n<meta name=\"description\" content=\"Keep your menu fresh with easy seafood menu swaps. 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