{"id":30751,"date":"2023-05-30T08:29:01","date_gmt":"2023-05-30T12:29:01","guid":{"rendered":"https:\/\/gfs.ca\/?p=30751"},"modified":"2025-12-09T11:43:59","modified_gmt":"2025-12-09T16:43:59","slug":"miser-sur-les-ventes-de-boissons-afin-daccroitre-votre-rentabilite","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/bank-on-beverage-sales-increase-profitability\/","title":{"rendered":"Miser sur les ventes de boissons afin d\u2019accro\u00eetre votre rentabilit\u00e9"},"content":{"rendered":"<p>L\u2019inflation et les effets r\u00e9siduels de la pand\u00e9mie affectent toujours les restaurateurs, qui tentent tant bien que mal d\u2019augmenter leurs b\u00e9n\u00e9fices.&nbsp;<\/p>\n\n\n\n<p>Ce climat pourrait \u00eatre l\u2019occasion parfaite de prioriser l\u2019am\u00e9lioration de votre offre de boissons actuelle. Si ces consid\u00e9rations sont d\u00e9j\u00e0 dans vos plans, c\u2019est votre journ\u00e9e. Nous avons recens\u00e9 quelques-unes des plus grandes tendances de 2023 en la mati\u00e8re :&nbsp;<\/p>\n\n\n\n<p class=\"translation-block\"><strong>Le pr\u00eat-\u00e0-boire : <\/strong>Les cocktails en canette ont vraiment pris de l\u2019ampleur en 2020, selon <a href=\"https:\/\/www.hospitalitynet.org\/news\/4115081.html\" target=\"_blank\" rel=\"noreferrer noopener\">Hospitality Net.<\/a>. Les ventes de ces boissons, qui ont augment\u00e9 de 171 % en 2020, \u00e9taient \u00e9valu\u00e9es \u00e0 782,8 millions de dollars en 2021. Tout indique que la tendance se maintiendra en 2023. Une offre de boissons en canette ou en bouteille permet de gagner du temps et de r\u00e9duire la pr\u00e9paration derri\u00e8re le bar. Celles \u00e0 base d\u2019eau p\u00e9tillante (les seltzers) continuent d\u2019\u00eatre populaires, tout comme les cocktails d\u00e9j\u00e0 pr\u00e9par\u00e9s tels que le mojito.<\/p>\n\n\n\n<p class=\"translation-block\"><strong>Les boissons \u00e0 emporter : <\/strong>L\u2019engouement pour les repas \u00e0 emporter est mont\u00e9 en fl\u00e8che durant la pand\u00e9mie, comme il n\u2019\u00e9tait plus possible de manger et de boire dans les commerces pendant un certain temps. La tendance est rest\u00e9e dans les habitudes des gens, et elle constitue une option pris\u00e9e pour tous ceux qui doivent prendre leur repas sur le pouce. <em>Consultez votre r\u00e9glementation locale pour conna\u00eetre les restrictions en vigueur.<\/em>\n<br>\n<strong>Les promotions : <\/strong>Il existe de nombreuses autres fa\u00e7ons de promouvoir vos boissons en dehors des 5 \u00e0 7. Envisagez une promotion de fin de soir\u00e9e, vers 22 heures, lorsque l\u2019affluence des bars commence \u00e0 diminuer. Organisez une soir\u00e9e \u00e0 micro ouvert, cr\u00e9ez un club de d\u00e9gustation ou tirez profit des tendances saisonni\u00e8res. Proposez des offres \u00e0 dur\u00e9e limit\u00e9e pour des boissons de saison, comme le apple manhattan en automne ou le latt\u00e9 au caramel \u00e9pic\u00e9 durant l\u2019hiver.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"translation-block\">Il est de premi\u00e8re importance pour les restaurateurs de s\u2019assurer de disposer d\u2019une offre de boissons alcoolis\u00e9es \u00e9quilibr\u00e9e. Une \u00e9tude r\u00e9cente de <a href=\"https:\/\/news.gallup.com\/poll\/467507\/percentage-americans-drink-alcohol.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Gallup<\/a>  a montr\u00e9 les pr\u00e9f\u00e9rences des consommateurs aux \u00c9tats-Unis : 35 % pr\u00e9f\u00e8rent la bi\u00e8re, 31 % le vin, 30 % les spiritueux et 3 % n\u2019ont pas de pr\u00e9f\u00e9rence. Il faut donc conna\u00eetre son public cible. Si votre client\u00e8le pr\u00e9f\u00e8re la bi\u00e8re, ayez une bonne r\u00e9serve de choix populaires et ne cherchez pas \u00e0 vous d\u00e9marquer avec les produits d\u2019autres cat\u00e9gories. Si par contre votre \u00e9tablissement est connu pour son excellente s\u00e9lection de vins, c\u2019est l\u00e0 qu\u2019il faudra investir votre temps et votre argent.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/05\/789261-Beverage-Guide-Article-Series-Circle-Infographic-FR.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"760\" height=\"760\" src=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/05\/789261-Beverage-Guide-Article-Series-Circle-Infographic-FR.jpg\" alt=\"\" class=\"wp-image-30753\" srcset=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/05\/789261-Beverage-Guide-Article-Series-Circle-Infographic-FR.jpg 760w, https:\/\/gfs.ca\/wp-content\/uploads\/2023\/05\/789261-Beverage-Guide-Article-Series-Circle-Infographic-FR-300x300.jpg 300w, https:\/\/gfs.ca\/wp-content\/uploads\/2023\/05\/789261-Beverage-Guide-Article-Series-Circle-Infographic-FR-150x150.jpg 150w, https:\/\/gfs.ca\/wp-content\/uploads\/2023\/05\/789261-Beverage-Guide-Article-Series-Circle-Infographic-FR-12x12.jpg 12w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"translation-block\">Autre \u00e9l\u00e9ment \u00e0 prendre en compte : les pr\u00e9f\u00e9rences en mati\u00e8re d\u2019alcool varient en fonction de l\u2019\u00e2ge. Selon un article paru sur <a href=\"https:\/\/www.statista.com\/chart\/27977\/how-alcohol-preference-varies-with-age\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista Global Consumers Survey<\/a>, les cocktails sont principalement command\u00e9s par les 21 \u00e0 39 ans, la bi\u00e8re par les 40 \u00e0 59 ans et le vin par les 60 \u00e0 64 ans.<\/p>\n\n\n\n<p class=\"translation-block\"><em>Si vous souhaitez am\u00e9liorer votre offre de boissons ou obtenir plus d\u2019information sur le sujet, demandez une copie du nouveau guide des boissons \u00e0 votre repr\u00e9sentant Service alimentaire Gordon\u00ae.<\/em><\/p>\n\n\n\n<p>Lire: <a href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/raffinez-votre-style\/\">Raffinez votre style<\/a><\/p>\n\n\n\n<p>Lire: <a href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/des-boissons-tendance-et-savoureuses-qui-peuvent-saverer-rentables\/\">Des boissons tendance et savoureuses qui peuvent s\u2019av\u00e9rer rentables<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Whether it\u2019s inflation or the residual effects of the pandemic, operators are still struggling to grow their bottom line.&nbsp; For many, it may be time to take another look at improving their current beverage program and make that a 2023 priority. If that\u2019s the case, you\u2019re in luck. We researched some of the biggest 2023 [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":30754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,123,112,69],"tags":[],"class_list":["post-30751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-hotels-hospitality","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bank on Beverage Sales, Increase Profitability | Gordon Food Service<\/title>\n<meta name=\"description\" content=\"Discover expert strategies to increase beverage sales profitability and boost your bottom line. Explore high-margin trends, from zero-proof cocktails to specialty coffee programs, to elevate your menu.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-les-ventes-de-boissons-afin-daccroitre-votre-rentabilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bank on Beverage Sales, Increase Profitability\" \/>\n<meta property=\"og:description\" content=\"Discover expert strategies to increase beverage sales profitability and boost your bottom line. Explore high-margin trends, from zero-proof cocktails to specialty coffee programs, to elevate your menu.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-les-ventes-de-boissons-afin-daccroitre-votre-rentabilite\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-30T12:29:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-09T16:43:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/05\/789261-Beverage-Guide-Article-Series-1140x600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Bailey Ballard\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bailey Ballard\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Bank on Beverage Sales, Increase Profitability | Gordon Food Service","description":"Discover expert strategies to increase beverage sales profitability and boost your bottom line. 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