{"id":25808,"date":"2017-12-26T16:12:10","date_gmt":"2017-12-26T21:12:10","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/marketing-your-restaurant-to-baby-boomers\/"},"modified":"2025-07-01T12:14:14","modified_gmt":"2025-07-01T16:14:14","slug":"attirer-les-baby-boomers-votre-restaurant","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/marketing-your-restaurant-to-baby-boomers\/","title":{"rendered":"Attirer les baby-boomers \u00e0 votre restaurant"},"content":{"rendered":"

<\/h2>\n

Les baby-boomers sont une g\u00e9n\u00e9ration de passionn\u00e9s de cuisine. Selon Technomic Inc., 45% des baby-boomers aiment tout ce qui se rapporte \u00e0 la nourriture; essayer de nouveaux restaurants, visiter des restaurants, les sites internet traitant de nourriture, les \u00e9missions de cuisine, etc. Au Canada, les boomers repr\u00e9sentent 29% de la population. Voil\u00e0 de nombreux passionn\u00e9s de cuisine qui mangent \u00e0 votre restaurant! Alors comment faire en sorte que votre \u00e9tablissement attire les gens de cette g\u00e9n\u00e9ration? <\/span><\/p>\n

Qui sont les baby-boomers?<\/h2>\n

Selon Statistiques Canada, les boomers d\u00e9tiennent un pouvoir d\u2019achat de plus de 200 milliards de dollars. De plus, ils disposent de plus de temps libres pour les repas \u00e0 l\u2019ext\u00e9rieur. Ces deux facteurs font en sorte que cette g\u00e9n\u00e9ration est une cible de choix pour la majorit\u00e9 des restaurants. Une chose importante \u00e0 consid\u00e9rer dans le d\u00e9veloppement de votre strat\u00e9gie : malgr\u00e9 que les boomers puissent d\u00e9penser temps et argent, ils ne sont pas des oiseaux de nuit. Les restaurateurs fut\u00e9s proposeront des sp\u00e9ciaux de d\u00e9but de soir\u00e9e pour les attirer. <\/span><\/p>\n

Que ce soit un menu de poissons et fruits de mer, de mets chinois ou de sandwiches, ou encore un comptoir de restauration rapide ou un restaurant gastronomique, il est possible d\u2019adapter des strat\u00e9gies marketing qui rejoignent les baby-boomers. Cependant, il est bon d\u2019avoir \u00e0 l\u2019esprit que de nombreux boomers sont \u00e0 une \u00e9tape de leur vie o\u00f9 ils \u00e9prouvent des soucis de sant\u00e9, lesquels ont une influence sur leurs choix de menu.<\/p>\n

Comment atteindre les baby-boomers?<\/h2>\n

D\u2019apr\u00e8s le magazine <\/span>Restaurant Hospitality, les boomers consomment en moyenne 193 repas au restaurant par ann\u00e9e. Il est donc impossible d\u2019ignorer cette g\u00e9n\u00e9ration.<\/p>\n

Offrez des saveurs franches et relev\u00e9es.<\/h3>\n

Avec les ann\u00e9es, la quantit\u00e9 de r\u00e9cepteurs du go\u00fbt et de l\u2019odorat tend \u00e0 diminuer, ce qui signifie que pour plusieurs baby-boomers, les aliments n\u2019ont plus le m\u00eame \u00ab oomph \u00bb qu\u2019avant. En leur offrant des plats aux saveurs prononc\u00e9es, comme des marinades s\u00e8ches ou des sauces piquantes, leur repas risque d\u2019\u00eatre encore plus m\u00e9morable.<\/p>\n

Proposez une nouvelle version de l\u2019original.<\/h3>\n

M\u00eame si les boomers appr\u00e9cient les saveurs relev\u00e9es, ils ne sont pas n\u00e9cessairement aventuriers en mati\u00e8re de nourriture. Servir une nouvelle version d\u2019un plat qu\u2019ils aiment, par exemple un pain de viande avec bacon ou un macaroni au fromage pour adultes, permet aux boomers de manger les mets qu\u2019ils ont toujours connus, tout en appr\u00e9ciant des saveurs beaucoup plus distinctives.<\/p>\n

R\u00e9inventez le d\u00e9jeuner.<\/h3>\n

En gardant en t\u00eate les concepts de saveurs relev\u00e9es et de mets classiques, le d\u00e9jeuner peut ouvrir la porte \u00e0 une vari\u00e9t\u00e9 de saveurs attrayantes pour eux. Int\u00e9grez un vaste \u00e9ventail de fruits et l\u00e9gumes et de prot\u00e9ines sant\u00e9 (dinde, poulet, blancs d\u2019\u0153ufs), chacun pr\u00e9sent\u00e9 de diverses mani\u00e8res.<\/p>\n

Ne pas n\u00e9gliger entr\u00e9es et bouch\u00e9es.<\/h3>\n

Les boomers aiment souper \u00e0 l\u2019ext\u00e9rieur de la maison, mais \u00e9galement sortir pour simplement casser la cro\u00fbte \u00e0 toute heure de la journ\u00e9e. Au menu, proposez des bouch\u00e9es, des hors\u2011d\u2019\u0153uvre et des assiettes \u00e0 partager pour satisfaire leurs fringales.<\/p>\n

Une offre sant\u00e9.<\/h3>\n

\u00c9videmment, cette g\u00e9n\u00e9ration avance en \u00e2ge, et les menus offrant des plats sant\u00e9 deviennent de plus en plus attrayants pour eux. Proposez des mets \u00e0 faible teneur en gras ou sans mati\u00e8res grasses, \u00e0 faible teneur en sodium, en glucides ou sans cholest\u00e9rol.<\/p>\n

Offrez une bonne valeur.<\/h3>\n

\u00c0 ne pas confondre avec des bas prix; les boomers appr\u00e9cient et savent reconna\u00eetre la valeur. Selon Technomic, 74% des boomers choisiront un restaurant en se basant sur sa valeur per\u00e7ue. Cela ne signifie pas d\u2019offrir des repas \u00e0 prix d\u00e9risoire, mais plut\u00f4t que les boomers savent payer le juste prix pour un bon repas.  <\/p>\n

S\u00e9duisez leur nature sociale.<\/h3>\n

Vos employ\u00e9s doivent \u00eatre accueillants et sociables. Il est important pour les boomers de se sentir \u00ab comme \u00e0 la maison \u00bb lorsqu\u2019ils sont \u00e0 votre restaurant. Faites en sorte que vos employ\u00e9s de la salle \u00e0 manger apprennent qui sont ces clients. Faites des concours pour impliquer les serveurs. Ceci aidera non seulement les serveurs \u00e0 r\u00e9colter de bons pourboires, mais incitera aussi les clients \u00e0 revenir \u00e0 votre restaurant encore et encore.<\/p>\n

R\u00e9compensez leur loyaut\u00e9.<\/h3>\n

Les baby-boomers adorent les aubaines et les programmes de fid\u00e9lisation. En fait, 32% d\u2019entre eux (davantage de femmes) choisissent un restaurant en regard des coupons ou des sp\u00e9ciaux en cours. Offrez une carte de client assidu. Faites remplir une fiche d\u2019informations aux clients et offrez-leur un dessert gratuit ou autre incitatif le jour de leur anniversaire, pour un \u00e9v\u00e9nement sp\u00e9cial, etc. Ou encore, apr\u00e8s dix repas, offrez-leur le onzi\u00e8me gratuit.  <\/p>\n

Ne mettez pas les breuvages de c\u00f4t\u00e9.<\/h3>\n

Au restaurant, les boissons gazeuses et en fontaine sont au haut de la liste des breuvages favoris des boomers. De plus, ils aiment davantage le th\u00e9 glac\u00e9 et le caf\u00e9 r\u00e9gulier que les g\u00e9n\u00e9rations plus jeunes. Les femmes boomers appr\u00e9cient particuli\u00e8rement le th\u00e9, les smoothies et les caf\u00e9s sp\u00e9cialis\u00e9s. Les smoothies et le th\u00e9 font partie de la cat\u00e9gorie \u00ab bon pour vous \u00bb, alors que les caf\u00e9s sp\u00e9cialis\u00e9s sont consid\u00e9r\u00e9s comme des petites g\u00e2teries. <\/span><\/p>","protected":false},"excerpt":{"rendered":"

Baby boomers are a generation of food enthusiasts. According to Technomic Inc., 45 percent of all baby boomers love everything about food\u2014from trying new restaurants and visiting restaurant and food-based websites to watching cooking shows. With boomers comprising 29 percent of the Canadian population, that\u2019s a lot of food enthusiasts eating at your restaurant. So […]<\/p>\n","protected":false},"author":19,"featured_media":4023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,112,69],"tags":[],"class_list":["post-25808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"\nMarketing Your Restaurant to Baby Boomers | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/attirer-les-baby-boomers-votre-restaurant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Your Restaurant to Baby Boomers\" \/>\n<meta property=\"og:description\" content=\"Baby boomers are a generation of food enthusiasts. 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