{"id":25806,"date":"2017-12-26T16:12:25","date_gmt":"2017-12-26T21:12:25","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/marketing-your-restaurant-to-gen-x\/"},"modified":"2025-07-01T12:13:41","modified_gmt":"2025-07-01T16:13:41","slug":"attirer-la-generation-x-votre-restaurant","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/marketing-your-restaurant-to-gen-x\/","title":{"rendered":"Attirer la g\u00e9n\u00e9ration X \u00e0 votre restaurant"},"content":{"rendered":"<h2><\/h2>\n<p>Entre les influents baby-boomers et la g\u00e9n\u00e9ration Y, les gens de la g\u00e9n\u00e9ration X se caract\u00e9risent comme \u00e9tant aventuriers, ayant grandi \u00e0 l\u2019\u00e9poque o\u00f9 la technologie a \u00e9clat\u00e9 au grand jour. Ils sont attir\u00e9s par une vari\u00e9t\u00e9 de types de restaurants, o\u00f9 l\u2019atmosph\u00e8re y est dynamique et agr\u00e9able. Selon le site Flavor &amp; The Menu, au restaurant, les X s\u2019inqui\u00e8tent moins des questions d\u2019argent que toute autre g\u00e9n\u00e9ration, ce qui en fait une g\u00e9n\u00e9ration qui vaut la peine de bien comprendre. Une autre raison de pr\u00eater attention \u00e0 la g\u00e9n\u00e9ration X est qu\u2019ils tiennent les cordons de la bourse pour les jeunes de la g\u00e9n\u00e9ration Z, n\u00e9s apr\u00e8s 1992, et pour qui les X sont \u00ab papa \u00bb et \u00ab maman \u00bb.<\/p>\n<h2>Qui est la g\u00e9n\u00e9ration X?<\/h2>\n<p>N\u00e9s entre 1966 et 1976, les gens de la g\u00e9n\u00e9ration X repr\u00e9sentent 15 pourcent de la population canadienne et d\u00e9tiennent un pouvoir d\u2019achat de plus de 12 milliards. Leur monde a \u00e9t\u00e9 influenc\u00e9 non seulement par l\u2019\u00e8re num\u00e9rique, mais \u00e9galement par l\u2019arriv\u00e9e des m\u00e9dias sociaux.<\/p>\n<p>Partisans de l\u2019\u00e9quilibre travail-vie priv\u00e9e, ils recherchent des restaurants o\u00f9 ils pourront oublier le stress de leur vie de tous les jours. Ces clients audacieux ont soif d\u2019aventure et de cocktails exclusifs!<\/p>\n<p>Le plus int\u00e9ressant est que vous avez probablement d\u00e9j\u00e0 tout pour leur plaire.<\/p>\n<h3 dir=\"ltr\">Comment atteindre la g\u00e9n\u00e9ration X?<\/h3>\n<p dir=\"ltr\">La g\u00e9n\u00e9ration X veut le mariage parfait du restaurant pour adultes et du restaurant familial. Voici quelques bonnes id\u00e9es pour que votre restaurant, et bien s\u00fbr votre menu, plaisent \u00e0 ces clients:<\/p>\n<p dir=\"ltr\"><strong><span id=\"docs-internal-guid-4de23493-e221-3dd3-137b-c4a290cef76b\">Saveurs \u00e0 la hausse.<\/span><\/strong> Voil\u00e0 une g\u00e9n\u00e9ration de clients avides de d\u00e9couvrir de nouvelles saveurs et qui sont attir\u00e9s par la lime, le gingembre, le pesto et les saveurs de fum\u00e9 ou mesquite. Le simple fait d\u2019ajouter ces saveurs \u00e0 vos plats existants pourra contribuer \u00e0 satisfaire leurs envies.<\/p>\n<p dir=\"ltr\"><strong>Saveurs du monde.&nbsp;<\/strong>Comme toutes les g\u00e9n\u00e9rations, les X raffolent de la pizza et des hamburgers, mais un grand pourcentage d\u2019entre eux se dit attir\u00e9 par des saveurs plus exotiques; 66 % appr\u00e9cie la cuisine mexicaine, 63 % aime la cuisine chinoise et environ 30 % raffole de la cuisine japonaise ou m\u00e9diterran\u00e9enne.<\/p>\n<p><strong><span id=\"docs-internal-guid-4de23493-e221-3dd3-137b-c4a290cef76b\">Sur le pouce.<\/span><\/strong> Dans le rapport Technomic de 2014 intitul\u00e9 \u00ab Generational Consumer Trend Report \u00bb, il est question des pr\u00e9f\u00e9rences de la g\u00e9n\u00e9ration X en mati\u00e8re de saveurs. Pour ces gens qui travaillent \u00e0 temps plein et \u00e9l\u00e8vent une famille, ce sont la rapidit\u00e9 du service, la fra\u00eecheur et l\u2019emplacement qui influencent leurs d\u00e9cisions en mati\u00e8re de restaurants. La g\u00e9n\u00e9ration X fait davantage livrer leurs commandes que les autres groupes. La technologie est \u00e9galement tr\u00e8s pr\u00e9sente alors que 43 % des gens de la g\u00e9n\u00e9ration X dit utiliser davantage la technologie aujourd\u2019hui qu\u2019il y a deux ans, et 14 % dit utiliser son t\u00e9l\u00e9phone intelligent au moins une fois par semaine pour v\u00e9rifier des informations nutritionnelles.<\/p>","protected":false},"excerpt":{"rendered":"<p>Tucked between the influential baby boomers and millennials, Generation X is an adventurous bunch who grew up in an era when technology exploded onto the scene. They\u2019re drawn to a variety of restaurants, and often search for places with a fun, upbeat atmosphere. According to Flavor &amp; The Menu, Gen X is less concerned about [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":4101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,112,69],"tags":[],"class_list":["post-25806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Your Restaurant to Gen X | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/attirer-la-generation-x-votre-restaurant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Your Restaurant to Gen X\" \/>\n<meta property=\"og:description\" content=\"Tucked between the influential baby boomers and millennials, Generation X is an adventurous bunch who grew up in an era when technology exploded onto the scene. They\u2019re drawn to a variety of restaurants, and often search for places with a fun, upbeat atmosphere. According to Flavor &amp; The Menu, Gen X is less concerned about [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/attirer-la-generation-x-votre-restaurant\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-26T21:12:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T16:13:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2022\/08\/Marketing-Your-Restaurant-Gen-X.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing Your Restaurant to Gen X | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/fr-ca\/ideas\/attirer-la-generation-x-votre-restaurant\/","og_locale":"fr_CA","og_type":"article","og_title":"Marketing Your Restaurant to Gen X","og_description":"Tucked between the influential baby boomers and millennials, Generation X is an adventurous bunch who grew up in an era when technology exploded onto the scene. They\u2019re drawn to a variety of restaurants, and often search for places with a fun, upbeat atmosphere. According to Flavor &amp; The Menu, Gen X is less concerned about [&hellip;]","og_url":"https:\/\/gfs.ca\/fr-ca\/ideas\/attirer-la-generation-x-votre-restaurant\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2017-12-26T21:12:25+00:00","article_modified_time":"2025-07-01T16:13:41+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/gfs.ca\/wp-content\/uploads\/2022\/08\/Marketing-Your-Restaurant-Gen-X.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@cody.rivers@gfs.com","twitter_site":"@GFSDelivers","twitter_misc":{"\u00c9crit par":"Cody Rivers","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.ca\/ideas\/marketing-your-restaurant-to-gen-x\/#article","isPartOf":{"@id":"https:\/\/gfs.ca\/ideas\/marketing-your-restaurant-to-gen-x\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374"},"headline":"Marketing Your Restaurant to Gen X","datePublished":"2017-12-26T21:12:25+00:00","dateModified":"2025-07-01T16:13:41+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.ca\/ideas\/marketing-your-restaurant-to-gen-x\/"},"wordCount":459,"publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"image":{"@id":"https:\/\/gfs.ca\/ideas\/marketing-your-restaurant-to-gen-x\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2022\/08\/Marketing-Your-Restaurant-Gen-X.jpg","articleSection":["Catering &amp; Small Business","Restaurant &amp; Bars","Running Your Business"],"inLanguage":"fr-CA"},{"@type":["WebPage","CollectionPage"],"@id":"https:\/\/gfs.ca\/ideas\/marketing-your-restaurant-to-gen-x\/","url":"https:\/\/gfs.ca\/ideas\/marketing-your-restaurant-to-gen-x\/","name":"Marketing Your Restaurant to Gen X | Gordon Food Service","isPartOf":{"@id":"https:\/\/gfs.ca\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gfs.ca\/ideas\/marketing-your-restaurant-to-gen-x\/#primaryimage"},"image":{"@id":"https:\/\/gfs.ca\/ideas\/marketing-your-restaurant-to-gen-x\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2022\/08\/Marketing-Your-Restaurant-Gen-X.jpg","datePublished":"2017-12-26T21:12:25+00:00","dateModified":"2025-07-01T16:13:41+00:00","breadcrumb":{"@id":"https:\/\/gfs.ca\/ideas\/marketing-your-restaurant-to-gen-x\/#breadcrumb"},"inLanguage":"fr-CA"},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/ideas\/marketing-your-restaurant-to-gen-x\/#primaryimage","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2022\/08\/Marketing-Your-Restaurant-Gen-X.jpg","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2022\/08\/Marketing-Your-Restaurant-Gen-X.jpg","width":760,"height":400,"caption":"Waitress carrying plates"},{"@type":"BreadcrumbList","@id":"https:\/\/gfs.ca\/ideas\/marketing-your-restaurant-to-gen-x\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gfs.ca\/en-ca\/"},{"@type":"ListItem","position":2,"name":"Marketing Your Restaurant to Gen X"}]},{"@type":"WebSite","@id":"https:\/\/gfs.ca\/en-ca\/#website","url":"https:\/\/gfs.ca\/en-ca\/","name":"Service alimentaire Gordon","description":"","publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gfs.ca\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/gfs.ca\/en-ca\/#organization","name":"Service alimentaire Gordon","url":"https:\/\/gfs.ca\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","width":1200,"height":630,"caption":"Gordon Food Service"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GordonFoodService\/","https:\/\/x.com\/GFSDelivers","https:\/\/www.instagram.com\/gordonfoodservice\/","https:\/\/www.linkedin.com\/company\/gordon-food-service\/"]},{"@type":"Person","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374","name":"Cody Rivers","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","caption":"Cody Rivers"},"sameAs":["https:\/\/x.com\/cody.rivers@gfs.com"]}]}},"_links":{"self":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/comments?post=25806"}],"version-history":[{"count":1,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25806\/revisions"}],"predecessor-version":[{"id":38757,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25806\/revisions\/38757"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media\/4101"}],"wp:attachment":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media?parent=25806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/categories?post=25806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/tags?post=25806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}