{"id":25783,"date":"2017-12-26T16:12:02","date_gmt":"2017-12-26T21:12:02","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/gen-z-food-preferences\/"},"modified":"2025-11-21T14:56:33","modified_gmt":"2025-11-21T19:56:33","slug":"preferences-culinaires-de-la-generation-z","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/gen-z-food-preferences\/","title":{"rendered":"Pr\u00e9f\u00e9rences culinaires de la g\u00e9n\u00e9ration Z"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"h-this-up-and-coming-generation-favours-fresh-sustainable-new-and-innovative\">Cette g\u00e9n\u00e9ration en pleine croissance aime tout ce qui est frais, durable, nouveau et innovateur.<\/h2>\n\n\n\n<p>La g\u00e9n\u00e9ration Z ne fait pas de compromis. Elle veut des plats d\u00e9licieux et des ingr\u00e9dients all\u00e9chants\u2026 partout et en tout temps. Pourquoi en serait-il autrement? Ces jeunes n\u00e9s apr\u00e8s 1992 sont dans la jeune vingtaine et sont le produit d\u2019une \u00e8re o\u00f9 rien ne s\u2019arr\u00eate jamais. Ils sont donc toujours actifs et ont un acc\u00e8s constant au monde par le biais de leur ordinateur, tablette, t\u00e9l\u00e9phone intelligent et m\u00eame de leur montre, le nouveau jouet num\u00e9rique de l\u2019heure. Et comme, selon Technomic inc., ils ont un pouvoir d\u2019achat de 25 milliards de dollars, il vaut la peine que vous tentiez de les s\u00e9duire en leur proposant des plats attrayants correspondant \u00e0 leurs valeurs.<\/p>\n\n\n\n<p>Pour ce faire, vous devez commencer par comprendre votre client\u00e8le cible. Tout d\u2019abord, ils sont jeunes, c\u2019est-\u00e0-dire \u00e2g\u00e9s de 24 ans et moins. Ensuite, ils sont toujours branch\u00e9s, \u00e0 se renseigner sur vous ou \u00e0 parler de votre \u00e9tablissement dans les m\u00e9dias sociaux. Puis, ils forment un groupe diversifi\u00e9, le plus h\u00e9t\u00e9rog\u00e8ne de toutes les g\u00e9n\u00e9rations, puisqu\u2019ils ont \u00e9t\u00e9 expos\u00e9s \u00e0 un large \u00e9ventail de cuisines et de cultures. Enfin, ils ont des attentes \u00e9lev\u00e9es, car ils ont grandi en \u00e9coutant des \u00e9missions de cuisine, ce qui les a encourag\u00e9s \u00e0 essayer toutes sortes de choses. En gardant ceci \u00e0 l\u2019esprit, prenez le temps d\u2019examiner ce qui suit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-food-trends-that-appeal-to-gen-z\">5 tendances alimentaires qui attirent la g\u00e9n\u00e9ration Z<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-rely-on-basics-then-add-variety\">1) Compter sur les classiques\u2026 et les adapter<\/h3>\n\n\n\n<p>Comme la plupart des gens, les jeunes aiment les hamburgers, la pizza, le poulet, les sandwichs, la salade et les fruits. Et, selon <a href=\"http:\/\/restaurant-hospitality.com\/\">restaurant-hospitality.com<\/a>, plus ils sont jeunes, plus ils aiment les plats simples. En effet, les go\u00fbts commencent \u00e0 se diversifier vers l\u2019\u00e2ge de douze ans, moment o\u00f9 les saveurs, les mariages et les ingr\u00e9dients d\u2019ailleurs deviennent int\u00e9ressants. Si vous n\u2019\u00eates pas pr\u00eats \u00e0 offrir toute une vari\u00e9t\u00e9 de sp\u00e9cialit\u00e9s du Moyen-Orient ou du Guatemala, ne vous en faites pas. Vous pouvez simplement proposer des boissons frapp\u00e9es aux fruits et aux l\u00e9gumes faites sur mesure, des plats mexicains ou asiatiques ainsi que des p\u00e2tes\u2026 en adaptant des plats que vous offrez d\u00e9j\u00e0 et en misant sur la fra\u00eecheur, la rapidit\u00e9 d\u2019ex\u00e9cution, le caract\u00e8re artisanal et la possibilit\u00e9 de personnalisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-try-something-new-and-unique\">2) Essayer quelque chose de nouveau et d\u2019unique<\/h3>\n\n\n\n<p>Plus de la moiti\u00e9 des membres de la g\u00e9n\u00e9ration Z affirment qu\u2019ils aiment essayer de nouveaux aliments. D\u2019apr\u00e8s Technomic, les plus \u00e2g\u00e9s de cette g\u00e9n\u00e9ration ont particuli\u00e8rement tendance \u00e0 avoir envie d\u2019essayer les restaurants qui offrent des plats cr\u00e9atifs. Parmi les ingr\u00e9dients qui gagnent en popularit\u00e9 aupr\u00e8s de la g\u00e9n\u00e9ration Z et devraient continuer de le faire figurent, selon Flavour &amp; The Menu, le yuzu, le tamarin, la citronnelle et le vinaigre. Tentez de d\u00e9couvrir des fa\u00e7ons uniques et m\u00e9morables de donner du mordant \u00e0 votre menu.<\/p>\n\n\n\n<p>Selon une enqu\u00eate faite en ao\u00fbt par <a href=\"http:\/\/food-management.com\/news-trends\/y-pulse-survey-what-does-gen-z-want-eat\">food-management.com<\/a> aupr\u00e8s de professionnels des services alimentaires du milieu coll\u00e9gial et universitaire et concernant les pr\u00e9f\u00e9rences de la g\u00e9n\u00e9ration Z, le go\u00fbt de l\u2019aventure ressort clairement chez ce groupe. Voici quelques-unes des pr\u00e9f\u00e9rences mentionn\u00e9es :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u00e9jeuners r\u00e9confortants inspir\u00e9s de la cuisine du monde et offerts toute la journ\u00e9e.<\/li>\n\n\n\n<li>More authentic and varied global offerings, such as Mediterranean, Southeast \u00a0Asian, Korean, and Middle Eastern.<\/li>\n\n\n\n<li>Aliments piquants, \u00e9pic\u00e9s et inusit\u00e9s.<\/li>\n\n\n\n<li>Aliments d\u2019origine v\u00e9g\u00e9tale.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-don-t-shun-the-classics\">3) Ne pas fuir les classiques<\/h3>\n\n\n\n<p>Si les mots nouveau et unique ne conviennent pas \u00e0 votre image de marque, vous pouvez toujours compter sur les classiques. La g\u00e9n\u00e9ration Z a beau \u00eatre jeune, mais elle a d\u00e9j\u00e0 un penchant pour la nostalgie. D\u2019apr\u00e8s FONA International, une entreprise sp\u00e9cialis\u00e9e dans les saveurs sucr\u00e9es et sal\u00e9es associ\u00e9es \u00e0 l\u2019industrie alimentaire, les ingr\u00e9dients qui ont la cote chez les jeunes sont les petits fruits, les agrumes, le chocolat, la vanille et la guimauve. Les aliments au fromage ou acides sont aussi populaires.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-make-the-menu-speak-their-language\">4) Utiliser les bons mots<\/h3>\n\n\n\n<p>D\u2019apr\u00e8s le rapport Generational flavours de Flavour &amp; The Menu, les mots comme naturel, biologique et durable trouvent plus \u00e9cho chez la g\u00e9n\u00e9ration Z que chez toute autre g\u00e9n\u00e9ration. Le Generation Consumer Trend Report de Technomic vient appuyer cette information en faisant ressortir que les restaurants qui utilisent sur leur menu des termes comme local, authentique, de la ferme, biologique et \u00e9lev\u00e9 en libert\u00e9 attirent la g\u00e9n\u00e9ration Z, qui est pr\u00eate \u00e0 payer plus cher pour des produits socialement responsables.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-think-about-drinks\">5) Penser aux boissons<\/h3>\n\n\n\n<p>Comme la g\u00e9n\u00e9ration Z aime les exp\u00e9riences sociales, il est payant de penser comme Starbucks. Les caf\u00e9s proposent des caf\u00e9s en tout genre, des boissons frapp\u00e9es et des th\u00e9s haut de gamme de m\u00eame que des p\u00e2tisseries et des petits plats sur le pouce. Comme plusieurs de ces jeunes ne peuvent pas boire d\u2019alcool, les caf\u00e9s leur offrent un endroit unique \u00e0 l\u2019atmosph\u00e8re invitante o\u00f9 se r\u00e9fugier (sans oublier la possibilit\u00e9 d\u2019acc\u00e9der au r\u00e9seau sans fil).<\/p>\n\n\n\n<p>Parlant de boissons, la g\u00e9n\u00e9ration Z a aussi un faible pour les boissons gazeuses et en commande souvent, mais elle a aussi plus tendance que les autres g\u00e9n\u00e9rations \u00e0 commander de la limonade, de l\u2019eau en bouteille, du jus de fruit ou des boissons frapp\u00e9es. N\u2019h\u00e9sitez donc pas \u00e0 mettre ces \u00e9l\u00e9ments rentables bien en \u00e9vidence sur votre menu.<\/p>","protected":false},"excerpt":{"rendered":"<p>This up-and-coming generation favours fresh, sustainable, new and innovative. Generation Z wants it all. Delicious food, exciting flavours, anytime, anywhere. And why wouldn\u2019t they? Those born in 1993 and later are in their young 20s, and they\u2019re a product of a fast-paced world. They\u2019re always active, with instant access to the world through their monitors, [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":4128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,123,112,69],"tags":[],"class_list":["post-25783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-hotels-hospitality","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Gen Z Food Preferences | Gordon Food Service<\/title>\n<meta name=\"description\" content=\"Understand Gen Z food trends foodservice to adapt your menu, meet student demands, and future-proof your operation with innovation and culinary insights.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/preferences-culinaires-de-la-generation-z\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z Food Preferences\" \/>\n<meta property=\"og:description\" content=\"Understand Gen Z food trends foodservice to adapt your menu, meet student demands, and future-proof your operation with innovation and culinary insights.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/preferences-culinaires-de-la-generation-z\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-26T21:12:02+00:00\" 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