{"id":25775,"date":"2017-06-30T10:06:43","date_gmt":"2017-06-30T14:06:43","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/gen-z-and-the-dining-experience\/"},"modified":"2025-07-01T13:46:47","modified_gmt":"2025-07-01T17:46:47","slug":"la-generation-z-au-restaurant","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/gen-z-and-the-dining-experience\/","title":{"rendered":"La g\u00e9n\u00e9ration Z au restaurant"},"content":{"rendered":"

Sachez tirer parti de l\u2019amour du num\u00e9rique, de l\u2019immense pouvoir d\u2019achat et de la loyaut\u00e9 de la g\u00e9n\u00e9ration Z<\/h2>\n

Les membres de cette g\u00e9n\u00e9ration ont beau \u00eatre jeunes, ils comptent n\u00e9anmoins pour 22 % de la population canadienne et disposent d\u2019un pouvoir d\u2019achat estim\u00e9 \u00e0 25 milliards de dollars. Ces chiffres incroyables fournis par Technomic inc. ne peuvent mener qu\u2019\u00e0 une conclusion : il faut absolument tenir compte des pr\u00e9f\u00e9rences de ces jeunes n\u00e9s \u00e0 partir de 1993. D\u2019autant plus que les sorties au restaurant ne sont pas un \u00e9v\u00e9nement sp\u00e9cial pour eux. En effet, ils y vont pour la plupart une fois par semaine, fait plut\u00f4t \u00e9tonnant, puisque beaucoup d\u2019entre eux sont trop jeunes pour conduire.<\/p>\n

Et comme leurs revenus augmenteront dans les prochaines ann\u00e9es, ils deviendront LA client\u00e8le \u00e0 surveiller. Voil\u00e0 une autre bonne raison de tenter d\u00e8s maintenant de les conqu\u00e9rir! En leur offrant ce qu\u2019ils recherchent, vous vous assurerez leur loyaut\u00e9. Pour ce faire, concentrez-vous sur ces trois aspects : la technologie, les menus personnalisables et les exp\u00e9riences uniques.<\/p>\n

Vive la technologie<\/h3>\n

La g\u00e9n\u00e9ration Z carbure aux technologies intelligentes en tout genre. Il semble donc judicieux de s\u2019adresser \u00e0 elle par le biais de l\u2019univers num\u00e9rique et mobile o\u00f9 elle passe beaucoup de temps. Selon Restaurantengine.com<\/a>, il faut commencer par offrir un menu accessible en ligne et convivial sur les appareils mobiles. Et comme la capacit\u00e9 d\u2019attention de cette g\u00e9n\u00e9ration est limit\u00e9e, les menus simples qui se t\u00e9l\u00e9chargent rapidement seront les plus efficaces. Chez Technomic, on recommande aussi de mettre l\u2019accent sur les saveurs, la fra\u00eecheur des ingr\u00e9dients et le caract\u00e8re sain des plats.<\/p>\n

Il ne faut pas non plus n\u00e9gliger le pouvoir des m\u00e9dias sociaux. La g\u00e9n\u00e9ration Z ne s\u2019int\u00e9resse pas autant \u00e0 Facebook qu\u2019\u00e0 YouTube, Instagram et Vine, mais tous ces sites n\u2019en demeurent pas moins de belles plateformes pour diffuser de courtes vid\u00e9os attrayantes et humoristiques (de 6 \u00e0 15 secondes). N\u2019oubliez pas de vous adresser aussi aux plus jeunes membres de cette g\u00e9n\u00e9ration, car ils ont souvent une grande influence sur le choix de l\u2019endroit o\u00f9 l\u2019on mange en famille.<\/p>\n

L\u2019acc\u00e8s gratuit \u00e0 un r\u00e9seau sans fil pourrait aussi faire augmenter votre cote aupr\u00e8s de cette g\u00e9n\u00e9ration. Puisque cet acc\u00e8s gratuit signifie qu\u2019on peut envoyer des textos ou des photos \u00e0 partir de son appareil mobile tout en mangeant avec sa famille ou ses amis, pourquoi se priver d\u2019une si belle fa\u00e7on de faciliter le bouche-\u00e0-oreille?<\/p>\n

Question de personnalisation<\/h3>\n

De toutes les g\u00e9n\u00e9rations, la g\u00e9n\u00e9ration Z est celle qui accorde le plus d\u2019importance \u00e0 la possibilit\u00e9 de personnaliser ses repas, c\u2019est-\u00e0-dire d\u2019obtenir ce qu\u2019elle veut, quand elle le veut. M\u00eame si elle a un faible pour les hamburgers et les pizzas, il faut \u00e9viter de restreindre trop rapidement les choix. D\u2019apr\u00e8s le Generational Consumer Trend Report de Technomic<\/em> , la g\u00e9n\u00e9ration Z aime aussi, plus que les autres g\u00e9n\u00e9rations, la cuisine chinoise et mexicaine, les p\u00e2tes ainsi que la cuisine du monde en g\u00e9n\u00e9ral.<\/p>\n

Cet attrait r\u00e9sulte sans doute de l\u2019importante diversit\u00e9 qui caract\u00e9rise cette g\u00e9n\u00e9ration, mais aussi de l\u2019influence de parents audacieux appartenant \u00e0 la g\u00e9n\u00e9ration X. Plus que tout, c\u2019est cependant la possibilit\u00e9 de personnalisation qui attire cette g\u00e9n\u00e9ration vers ce type de plats. Chaque convive peut, par exemple, choisir un taco diff\u00e9rent et le partager. Le rapport Generational Flavors<\/em> de Flavor & The Menu montre quant \u00e0 lui que la g\u00e9n\u00e9ration Z se soucie de la qualit\u00e9 g\u00e9n\u00e9rale de m\u00eame que du caract\u00e8re \u00e9conomique et pratique, ce qui explique donc la popularit\u00e9 de cha\u00eenes comme Subway et Chipotle.<\/p>\n

Cap sur la diversit\u00e9<\/h3>\n

M\u00eame si les ingr\u00e9dients comme le yuzu, le tamarin, la citronnelle et le vinaigre sont moins populaires aupr\u00e8s des autres g\u00e9n\u00e9rations, selon Flavor & The Menu, ils ont de plus en plus la cote aupr\u00e8s de la g\u00e9n\u00e9ration Z. Pourquoi cet engouement? Peut-\u00eatre en raison du changement de cap op\u00e9r\u00e9 par les services alimentaires du secteur de l\u2019\u00e9ducation. En plus d\u2019offrir des plats sains et nutritifs, de nombreux c\u00e9geps et universit\u00e9s s\u2019\u00e9loignent maintenant de la cuisine traditionnelle pour proposer une \u00ab cuisine de campus \u00bb. On offre notamment aux \u00e9tudiants des plats libanais ou grecs, parfois avec la possibilit\u00e9 d\u2019opter pour des plats halals ou cach\u00e8res. Et plusieurs endroits proposent des plats v\u00e9g\u00e9taliens, v\u00e9g\u00e9tariens ou sans gluten.<\/p>\n

Parmi les autres fa\u00e7ons d\u2019attirer cette g\u00e9n\u00e9ration figurent les environnements ax\u00e9s sur la socialisation. Les caf\u00e9s comme Starbucks sont populaires parce qu\u2019ils offrent des boissons uniques dans un environnement \u00ab adulte \u00bb, c\u2019est-\u00e0-dire un endroit o\u00f9 socialiser pour ces jeunes qui n\u2019ont pas atteints la majorit\u00e9.<\/p>\n

Et parlant de breuvages, la g\u00e9n\u00e9ration Z aime les boissons gazeuses et a tendance \u00e0 en commander souvent, mais elle est aussi plus susceptible que les autres g\u00e9n\u00e9rations d\u2019opter pour les boissons suivantes : limonade, eau en bouteille, jus ou smoothie. N\u2019h\u00e9sitez donc pas \u00e0 mettre en valeur vos boissons les plus saines.<\/p>\n

Tout ce qui est bon pour soi et pour la collectivit\u00e9 est aussi payant. En effet, selon Technomic, le recyclage ou les pratiques durables en mati\u00e8re d\u2019alimentation et les plats faibles en gras ou en sodium peuvent aider \u00e0 attirer et fid\u00e9liser cette jeune client\u00e8le.<\/p>\n

Enfin, comme les habitu\u00e9s contribuent grandement \u00e0 la r\u00e9ussite d\u2019un \u00e9tablissement, en offrant \u00e0 la g\u00e9n\u00e9ration Z ce qui compte pour elle, soit la technologie, la personnalisation et les exp\u00e9riences uniques, vous pourriez vous assurer leur loyaut\u00e9 pour des g\u00e9n\u00e9rations \u00e0 venir.<\/p>","protected":false},"excerpt":{"rendered":"

Gen Z\u2019s digital mindset, huge buying power and loyalty are up for grabs Generation Z may be young, but they make up almost 22 percent of the Canadian population and have an estimated $25 billion in spending power. Those eye-popping numbers from Technomic Inc. make this generation, born in 1993 and later, impossible to ignore. […]<\/p>\n","protected":false},"author":19,"featured_media":26994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,112,69,111],"tags":[],"class_list":["post-25775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-restaurant-bars","category-running-your-business","category-healthcare"],"acf":[],"yoast_head":"\nGen Z and the Dining Experience | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/la-generation-z-au-restaurant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z and the Dining Experience\" \/>\n<meta property=\"og:description\" content=\"Gen Z\u2019s digital mindset, huge buying power and loyalty are up for grabs Generation Z may be young, but they make up almost 22 percent of the Canadian population and have an estimated $25 billion in spending power. Those eye-popping numbers from Technomic Inc. make this generation, born in 1993 and later, impossible to ignore. […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/la-generation-z-au-restaurant\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-30T14:06:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T17:46:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/gen-z-dining-experience_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"695\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gen Z and the Dining Experience | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/fr-ca\/ideas\/la-generation-z-au-restaurant\/","og_locale":"fr_CA","og_type":"article","og_title":"Gen Z and the Dining Experience","og_description":"Gen Z\u2019s digital mindset, huge buying power and loyalty are up for grabs Generation Z may be young, but they make up almost 22 percent of the Canadian population and have an estimated $25 billion in spending power. 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