{"id":25753,"date":"2019-05-23T10:05:24","date_gmt":"2019-05-23T14:05:24","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/what-you-need-to-know-about-clean-labels\/"},"modified":"2025-07-01T11:22:32","modified_gmt":"2025-07-01T15:22:32","slug":"quest-ce-que-le-concept-marketing-clean-label","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/what-you-need-to-know-about-clean-labels\/","title":{"rendered":"Qu'est-ce que le concept marketing \"clean label\"?"},"content":{"rendered":"

<\/h2>\n

Q : Qu\u2019est-ce qu\u2019un produit \u00ab clean label \u00bb et quel est l\u2019impact de cette tendance sur l\u2019industrie alimentaire?<\/h2>\n

R : Vous avez peut-\u00eatre d\u00e9j\u00e0 entendu le terme \u00ab clean label \u00bb, associ\u00e9 \u00e0 la naturalit\u00e9 des ingr\u00e9dients et de plus en plus \u00e0 la mode dans l\u2019industrie alimentaire. Mais que signifie-t-il? Que modifie-t-on? Les aliments ou seulement les \u00e9tiquettes?<\/strong> You have likely already heard of the term \u2018clean label\u2019, the latest marketing buzzwords in the food industry. But what does this mean? Are \u2018clean label\u2019 foods better for us? Are the actual foods changing, or just the labels?<\/p>\n

Les consommateurs cherchent \u00e0 savoir exactement ce que contiennent, ou ne contiennent pas, les aliments pr\u00e9emball\u00e9s qu\u2019ils mangent. Ils portent de plus en plus attention aux all\u00e9gations de sant\u00e9 et \u00e0 la liste des ingr\u00e9dients apparaissant sur ces produits. Les gens veulent des produits qui ne contiennent pas d\u2019ingr\u00e9dients qu\u2019ils consid\u00e8rent comme \u00ab mauvais \u00bb pour eux, par exemple des ingr\u00e9dients inconnus aux noms scientifiques impronon\u00e7ables. Ils souhaitent plut\u00f4t qu\u2019on leur offre des aliments transform\u00e9s qui sont les plus naturels et sains possible.<\/p>\n

C\u2019est de cette tendance qu\u2019est n\u00e9 le concept de marketing \u00ab clean label \u00bb, qui r\u00e9f\u00e8re principalement \u00e0 l\u2019emploi de mots clairs et courants sur les emballages, mais aussi \u00e0 la r\u00e9duction des allerg\u00e8nes et des additifs dans les produits ainsi qu\u2019\u00e0 l\u2019utilisation d\u2019un nombre d\u2019ingr\u00e9dients limit\u00e9s et facilement reconnaissables. Certaines entreprises vont plus loin en mettant m\u00eame de l\u2019avant le caract\u00e8re \u00e9quitable, biologique et non g\u00e9n\u00e9tiquement modifi\u00e9 des ingr\u00e9dients. Ainsi, cette tendance n\u2019a rien \u00e0 voir avec la r\u00e9duction de la consommation de produits pr\u00e9emball\u00e9s, mais plut\u00f4t avec la volont\u00e9 de voir ces produits faits \u00e0 partir d\u2019ingr\u00e9dients sains et plus pr\u00e8s de leur \u00e9tat naturel.clean label<\/a>\u2019, which refers mainly to non-scientific, plain language on packaging, reduced allergens and additives, and fewer, more recognizable ingredients. Some companies may also go further to communicate their ethically sourced, organic, or non-GMO ingredients as part of this trend. Clean label is not about consumers eating less packaged foods, but about a desire to have these same packaged foods made with more \u2018wholesome\u2019 ingredients that are closer to their natural state.<\/p>\n

Comme le terme \u00ab clean label \u00bb n\u2019est pas r\u00e9glement\u00e9, les entreprises choisissent divers angles d\u2019approche pour satisfaire les attentes des consommateurs. Toutefois, deux m\u00e9thodes sortent du lot : l\u2019utilisation de mentions comportant le mot sans et la r\u00e9duction du nombre d\u2019ingr\u00e9dients. La premi\u00e8re m\u00e9thode se traduit par des all\u00e9gations comme sans gras trans, sans gluten ou sans saveur ou colorant artificiel ni agent de conservation. Quant \u00e0 la seconde m\u00e9thode, elle n\u00e9cessite de reformuler les produits pour qu\u2019ils ressemblent plus \u00e0 ceux faits maison.<\/p>\n

Parmi les autres principaux changements apport\u00e9s aux aliments transform\u00e9s figure la substitution des ingr\u00e9dients d\u00e9sign\u00e9s par leur nom scientifique pour des ingr\u00e9dients reconnaissables et provenant de vrais aliments. Par exemple, depuis quelques ann\u00e9es, les gens ont tendance \u00e0 privil\u00e9gier les produits contenant des \u00e9dulcorants, des colorants et des saveurs issus d\u2019ingr\u00e9dients naturels plut\u00f4t qu\u2019artificiels. Cons\u00e9quemment, certains aliments pr\u00e9emball\u00e9s contiennent maintenant des colorants comme la betterave, le curcuma et le paprika, des \u00e9dulcorants comme le sirop d\u2019\u00e9rable et le st\u00e9via et des saveurs comme la saveur naturelle de vanille. M\u00eame les cat\u00e9gories d\u2019aliments \u00ab artificiels \u00bb comme les boissons gazeuses peuvent \u00eatre pr\u00e9sent\u00e9es selon l\u2019approche \u00ab clean label \u00bb si elles contiennent des \u00e9dulcorants et colorants naturels. De plus, l\u2019utilisation d\u2019aliments courants comme \u00e9dulcorants, colorants ou saveurs permet de consid\u00e9rer ces aliments comme des ingr\u00e9dients plut\u00f4t que des additifs.<\/p>\n

Un peu partout dans le monde, des pays investissent dans la recherche d\u2019ingr\u00e9dients naturels pour remplacer certains ingr\u00e9dients artificiels utilis\u00e9s depuis longtemps dans les aliments pr\u00e9emball\u00e9s. Vous aurez peut-\u00eatre remarqu\u00e9 que de grandes marques ont d\u00e9j\u00e0 commenc\u00e9 \u00e0 tirer profit des r\u00e9sultats obtenus pour reformuler leurs produits les plus populaires, par exemple en utilisant un colorant naturel dans un macaroni au fromage bien connu.<\/p>\n

M\u00eame si l\u2019approche du \u00ab clean label \u00bb permet une am\u00e9lioration des ingr\u00e9dients utilis\u00e9s dans les aliments transform\u00e9s, il faut toutefois se rappeler qu\u2019il est pr\u00e9f\u00e9rable d\u2019en limiter malgr\u00e9 tout la consommation, car ils contiennent une grande quantit\u00e9 de gras, de sucre et de sel. <\/p>\n

Nous sommes l\u00e0<\/h3>\n

Vous trouverez toute l\u2019information au sujet du programme Choix \u00e9clair\u00e9 de Service alimentaire Gordon et des produits offerts \u00e0 l\u2019adresse suivante : gfs.ca\/choixeclaire. Lors de la commande, il est possible de cibler les produits qui r\u00e9pondent aux crit\u00e8res recherch\u00e9s par vos clients en appliquant des filtres. gfs.ca\/clearchoice<\/a>. You are able to identify items with the attributes your customers may be seeking during ordering by applying filters. <\/p>\n

Pour plus de renseignements, veuillez communiquer avec votre repr\u00e9sentant.
\n <\/p>","protected":false},"excerpt":{"rendered":"

Q: What makes a food product \u2018clean label\u2019 and what is this trend doing to our global food industry? A: You have likely already heard of the term \u2018clean label\u2019, the latest marketing buzzwords in the food industry. But what does this mean? Are \u2018clean label\u2019 foods better for us? Are the actual foods changing, […]<\/p>\n","protected":false},"author":19,"featured_media":4275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,123,112,69,111,113],"tags":[],"class_list":["post-25753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare","category-university"],"acf":[],"yoast_head":"\nWhat You Need to Know About Clean Labels | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/quest-ce-que-le-concept-marketing-clean-label\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What You Need to Know About Clean Labels\" \/>\n<meta property=\"og:description\" content=\"Q: What makes a food product \u2018clean label\u2019 and what is this trend doing to our global food industry? A: You have likely already heard of the term \u2018clean label\u2019, the latest marketing buzzwords in the food industry. But what does this mean? Are \u2018clean label\u2019 foods better for us? Are the actual foods changing, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/quest-ce-que-le-concept-marketing-clean-label\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-23T14:05:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T15:22:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2022\/08\/clean-labels.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Qu'est-ce que le concept marketing \"clean label\"? | Service alimentaire Gordon","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/fr-ca\/ideas\/quest-ce-que-le-concept-marketing-clean-label\/","og_locale":"fr_CA","og_type":"article","og_title":"What You Need to Know About Clean Labels","og_description":"Q: What makes a food product \u2018clean label\u2019 and what is this trend doing to our global food industry? A: You have likely already heard of the term \u2018clean label\u2019, the latest marketing buzzwords in the food industry. But what does this mean? Are \u2018clean label\u2019 foods better for us? Are the actual foods changing, […]","og_url":"https:\/\/gfs.ca\/fr-ca\/ideas\/quest-ce-que-le-concept-marketing-clean-label\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2019-05-23T14:05:24+00:00","article_modified_time":"2025-07-01T15:22:32+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/gfs.ca\/wp-content\/uploads\/2022\/08\/clean-labels.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@cody.rivers@gfs.com","twitter_site":"@GFSDelivers","twitter_misc":{"\u00c9crit par":"Cody Rivers","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.ca\/ideas\/what-you-need-to-know-about-clean-labels\/#article","isPartOf":{"@id":"https:\/\/gfs.ca\/ideas\/what-you-need-to-know-about-clean-labels\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374"},"headline":"What You Need to Know About Clean Labels","datePublished":"2019-05-23T14:05:24+00:00","dateModified":"2025-07-01T15:22:32+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.ca\/ideas\/what-you-need-to-know-about-clean-labels\/"},"wordCount":600,"publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"image":{"@id":"https:\/\/gfs.ca\/ideas\/what-you-need-to-know-about-clean-labels\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2022\/08\/clean-labels.jpg","articleSection":["Catering & Small Business","Hotels & Hospitality","Restaurant & Bars","Running Your Business","Senior Living & Healthcare","University"],"inLanguage":"fr-CA"},{"@type":["WebPage","CollectionPage"],"@id":"https:\/\/gfs.ca\/ideas\/what-you-need-to-know-about-clean-labels\/","url":"https:\/\/gfs.ca\/ideas\/what-you-need-to-know-about-clean-labels\/","name":"Qu'est-ce que le concept marketing \"clean label\"? | Service alimentaire Gordon","isPartOf":{"@id":"https:\/\/gfs.ca\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gfs.ca\/ideas\/what-you-need-to-know-about-clean-labels\/#primaryimage"},"image":{"@id":"https:\/\/gfs.ca\/ideas\/what-you-need-to-know-about-clean-labels\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2022\/08\/clean-labels.jpg","datePublished":"2019-05-23T14:05:24+00:00","dateModified":"2025-07-01T15:22:32+00:00","breadcrumb":{"@id":"https:\/\/gfs.ca\/ideas\/what-you-need-to-know-about-clean-labels\/#breadcrumb"},"inLanguage":"fr-CA"},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/ideas\/what-you-need-to-know-about-clean-labels\/#primaryimage","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2022\/08\/clean-labels.jpg","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2022\/08\/clean-labels.jpg","width":760,"height":400,"caption":"what makes a clean label"},{"@type":"BreadcrumbList","@id":"https:\/\/gfs.ca\/ideas\/what-you-need-to-know-about-clean-labels\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gfs.ca\/en-ca\/"},{"@type":"ListItem","position":2,"name":"What You Need to Know About Clean Labels"}]},{"@type":"WebSite","@id":"https:\/\/gfs.ca\/en-ca\/#website","url":"https:\/\/gfs.ca\/en-ca\/","name":"Service alimentaire Gordon","description":"","publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gfs.ca\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/gfs.ca\/en-ca\/#organization","name":"Service alimentaire Gordon","url":"https:\/\/gfs.ca\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","width":1200,"height":630,"caption":"Gordon Food Service"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GordonFoodService\/","https:\/\/x.com\/GFSDelivers","https:\/\/www.instagram.com\/gordonfoodservice\/","https:\/\/www.linkedin.com\/company\/gordon-food-service\/"]},{"@type":"Person","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374","name":"Cody Rivers","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","caption":"Cody Rivers"},"sameAs":["https:\/\/x.com\/cody.rivers@gfs.com"]}]}},"_links":{"self":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/comments?post=25753"}],"version-history":[{"count":1,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25753\/revisions"}],"predecessor-version":[{"id":38605,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25753\/revisions\/38605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media\/4275"}],"wp:attachment":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media?parent=25753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/categories?post=25753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/tags?post=25753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}