{"id":25640,"date":"2020-03-13T08:03:28","date_gmt":"2020-03-13T12:03:28","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/spring-holidays-6-ways-to-drive-success\/"},"modified":"2025-07-01T11:08:46","modified_gmt":"2025-07-01T15:08:46","slug":"conges-printaniers-six-facteurs-de-reussite","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/spring-holidays-6-ways-to-drive-success\/","title":{"rendered":"Cong\u00e9s printaniers : six facteurs de r\u00e9ussite"},"content":{"rendered":"

Le printemps est une p\u00e9riode occup\u00e9e dans le secteur de la restauration, la f\u00eate des M\u00e8res \u00e9tant l\u2019une des journ\u00e9es les plus importantes de l\u2019ann\u00e9e. Une enqu\u00eate de la National Restaurant Association r\u00e9alis\u00e9e en 2023 a r\u00e9v\u00e9l\u00e9 que 40 % des adultes pr\u00e9voyaient d\u2019aller au restaurant pour le repas de la f\u00eate des M\u00e8res.<\/a><\/p>\n\n\n\n

Les c\u00e9l\u00e9brations du printemps (P\u00e2ques, Cinco de Mayo, f\u00eate des M\u00e8res, f\u00eate des P\u00e8res) couvrent un grand nombre de repas, y compris le d\u00e9jeuner, le d\u00eener, le souper et les commandes \u00e0 emporter. En 2023, environ 41 % des consommateurs pr\u00e9voyaient de d\u00e9penser entre 50 et 100 $ dans un restaurant \u00e0 l\u2019occasion de P\u00e2ques, selon Statista.com. \u00c0 l\u2019occasion du Cinco de Mayo, les ventes des restaurants ont augment\u00e9 de 44 % par rapport \u00e0 une journ\u00e9e normale.<\/a><\/p>\n\n\n\n

\u00c9tant donn\u00e9 que les gens pr\u00e9f\u00e8rent manger au restaurant plut\u00f4t qu\u2019\u00e0 la maison lors de ces occasions, l\u2019\u00e9laboration de plans visant \u00e0 maximiser les ventes et \u00e0 satisfaire les clients peut s\u2019av\u00e9rer payante ce printemps et au-del\u00e0. Voici quelques conseils pour tirer le meilleur parti de votre entreprise.<\/p>\n\n\n\n

1. \u00catre strat\u00e9gique<\/h3>\n\n\n\n

Assurez-vous d\u2019avoir un bon plan. Mettez tout par \u00e9crit et commencez t\u00f4t.<\/p>\n\n\n\n

\u00c0 P\u00e2ques et \u00e0 la f\u00eate des M\u00e8res, beaucoup de restaurants proposent un buffet, car cela garantit un bon roulement des tables. Mais cette formule n\u2019est pas facile \u00e0 g\u00e9rer quand on n\u2019en a pas l\u2019habitude. Vous pourriez plut\u00f4t opter pour un brunch ou un menu fixe qui en mettra plein la vue.<\/p>\n\n\n\n

2. Faire passer le mot et encourager les r\u00e9servations<\/h3>\n\n\n\n

Commencez \u00e0 annoncer l\u2019\u00e9v\u00e9nement 90 jours \u00e0 l\u2019avance sur place, dans les m\u00e9dias sociaux ou par courriel.<\/p>\n\n\n\n

Pensez aussi \u00e0 vos habitu\u00e9s et proposez-leur de r\u00e9server rapidement. Vous pourriez d\u2019ailleurs offrir un petit rabais ou un avantage \u00e0 ceux qui r\u00e9servent t\u00f4t, par exemple, des roses \u00e0 la f\u00eate des M\u00e8res et un panier de friandises \u00e0 P\u00e2ques.<\/p>\n\n\n\n

3. Proposer une exp\u00e9rience raffin\u00e9e et hors du commun<\/h3>\n\n\n\n

Lors des cong\u00e9s, les gens ne surveillent pas trop leur ligne. C\u2019est donc le moment de les s\u00e9duire en proposant des plats, boissons et desserts bien gourmands. Vous devez toutefois vous assurer que votre personnel est en mesure de g\u00e9rer la situation. <\/p>\n\n\n\n

Et n\u2019oubliez pas de vous demander comment vous pourriez bonifier l\u2019exp\u00e9rience globale. Proposer un service de voiturier, des musiciens, un mimosa pour l\u2019invit\u00e9e d\u2019honneur? Ce sont ces petits d\u00e9tails qui rendront l\u2019exp\u00e9rience m\u00e9morable.<\/p>\n\n\n\n

4. Bien pr\u00e9parer son personnel<\/h3>\n\n\n\n

\u00c0 la f\u00eate des M\u00e8res, tout le monde doit \u00eatre de la partie. Informez vos employ\u00e9s bien \u00e0 l\u2019avance qu\u2019ils devront travailler ce jour-l\u00e0. Et si vous avez besoin d\u2019un coup de main de plus, commencez par solliciter vos employ\u00e9s de l\u2019\u00e9t\u00e9 dernier, puisqu\u2019ils connaissent d\u00e9j\u00e0 votre \u00e9tablissement.<\/p>\n\n\n\n

5. Accueillir ses invit\u00e9s et garder contact<\/h3>\n\n\n\n

Plusieurs de vos clients en seront s\u00fbrement \u00e0 leur premi\u00e8re visite. Veillez donc \u00e0 ce qu\u2019on note leurs coordonn\u00e9es. Apr\u00e8s le cong\u00e9, vous pourrez leur envoyer une offre afin de les encourager chaleureusement \u00e0 revenir.<\/p>\n\n\n\n

Encouragez la client\u00e8le \u00e0 vous suivre dans les m\u00e9dias sociaux pour rester \u00e0 l\u2019aff\u00fbt des \u00e9v\u00e9nements et offres \u00e0 venir.<\/p>\n\n\n\n

6. Faire un bilan de la situation<\/h3>\n\n\n\n

Peu apr\u00e8s l\u2019\u00e9v\u00e9nement, assoyez-vous avec votre \u00e9quipe pour faire un retour sur le cong\u00e9. Examinez ce qui s\u2019est bien pass\u00e9 et ce qui a moins bien fonctionn\u00e9, puis demandez-vous comment am\u00e9liorer les choses. Veillez \u00e0 tout mettre par \u00e9crit pour avoir l\u2019information en main l\u2019ann\u00e9e suivante, et ainsi vous appuyer sur vos r\u00e9ussites.<\/p>","protected":false},"excerpt":{"rendered":"

Voici quelques conseils qui devraient vous aider \u00e0 maximiser les ventes, l\u2019achalandage et la satisfaction de la client\u00e8le \u00e0 P\u00e2ques, \u00e0 la f\u00eate des M\u00e8res et plus encore.<\/p>","protected":false},"author":19,"featured_media":26936,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,123,112,69,111],"tags":[],"class_list":["post-25640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare"],"acf":[],"yoast_head":"\nSpring Holidays: 6 Ways to Drive Success | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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