{"id":25636,"date":"2018-02-15T14:02:10","date_gmt":"2018-02-15T19:02:10","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/digital-dashboards\/"},"modified":"2025-07-01T11:50:56","modified_gmt":"2025-07-01T15:50:56","slug":"tableaux-de-bord-numeriques","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/digital-dashboards\/","title":{"rendered":"Tableaux de bord num\u00e9riques"},"content":{"rendered":"<h2>Le tableau de bord permet de g\u00e9rer plusieurs outils num\u00e9riques de fa\u00e7on rapide, coh\u00e9rente et efficace.<\/h2>\n<p>Les consommateurs d\u2019aujourd\u2019hui profitent d\u2019une grande vari\u00e9t\u00e9 de technologies pour les aider \u00e0 choisir leurs exp\u00e9riences culinaires. Des recherches de base aux m\u00e9dias sociaux en passant par les publicit\u00e9s cibl\u00e9es, les courriels et les textos, ils ne manquent pas de fa\u00e7ons de se faire une id\u00e9e d\u2019un restaurant. C\u2019est pourquoi il est essentiel pour les restaurateurs de g\u00e9rer leur \u00ab\u00ad empreinte num\u00e9rique \u00bb avec autant de rigueur que leur menu.&nbsp;<\/p>\n<p>Mais \u00e9tant donn\u00e9 l\u2019ampleur et la complexit\u00e9 des technologies accessibles, cela peut repr\u00e9senter tout un d\u00e9fi. Comment trouver le temps de g\u00e9rer tous les aspects de sa \u00ab\u00ad pr\u00e9sence en ligne \u00bb \u2012 conception web, optimisation pour les moteurs de recherche, marketing, m\u00e9dias sociaux, etc. \u2012 en plus de toutes ses t\u00e2ches quotidiennes?<\/p>\n<p>La solution pourrait r\u00e9sider dans l\u2019utilisation d\u2019une plateforme de gestion de la pr\u00e9sence en ligne. Employ\u00e9es depuis longtemps par les cha\u00eenes de restaurants tr\u00e8s ax\u00e9es sur le marketing et d\u2019autres grandes organisations, ces plateformes sont d\u00e9sormais accessibles aux restaurateurs ind\u00e9pendants \u00e0 un prix abordable.&nbsp;<\/p>\n<p>Pr\u00e9sent\u00e9es sous forme de \u00ab\u00ad tableau de bord \u00bb, elles sont une interface utilisateur qui organise et affiche l\u2019information de fa\u00e7on lisible et facile \u00e0 comprendre, un peu \u00e0 la mani\u00e8re du tableau de bord d\u2019une voiture. Et ce tableau permet de g\u00e9rer plusieurs outils num\u00e9riques de fa\u00e7on rapide, coh\u00e9rente et efficace. Il personnalise l\u2019exp\u00e9rience en ligne des clients en vue d\u2019am\u00e9liorer leur perception de l\u2019image de marque d\u2019un endroit dans un univers o\u00f9 les impressions prennent souvent le pas sur l\u2019exp\u00e9rience culinaire r\u00e9elle.&nbsp;<\/p>\n<p>Les tableaux de bord peuvent aussi \u00eatre personnalis\u00e9s en fonction des besoins du restaurateur, c\u2019est-\u00e0-dire du degr\u00e9 de pr\u00e9sence en ligne souhait\u00e9. Pour gagner du temps tout en garantissant \u00e0 leur client\u00e8le une exp\u00e9rience num\u00e9rique pertinente, beaucoup de restaurateurs ind\u00e9pendants choisiront de ne se concentrer que sur certains \u00e9l\u00e9ments essentiels.<\/p>\n<h3>Parler d\u2019une seule voix<\/h3>\n<p>Les tableaux de bord permettent g\u00e9n\u00e9ralement de g\u00e9rer \u00e0 la fois les m\u00e9dias sociaux  et les messages envoy\u00e9s aux consommateurs. Ils regroupent divers points de contact num\u00e9riques \u2012 comme Facebook, Instagram et Snapchat \u2012, donnant ainsi la possibilit\u00e9 de \u00ab\u00ad parler d\u2019une seule voix \u00bb par le biais de plusieurs canaux.&nbsp;<\/p>\n<p>En outre, les meilleurs syst\u00e8mes incitent \u00e0 l\u2019envoi de messages et fournissent des calendriers de marketing qui facilitent la planification. On peut donc cr\u00e9er ses publications et messages \u00e0 l\u2019avance pour que le syst\u00e8me les envoie au moment voulu.<\/p>\n<h3>Mesurer l\u2019engagement<\/h3>\n<p>Parmi les autres avantages non n\u00e9gligeables de ces plateformes, notons la possibilit\u00e9 d\u2019obtenir des donn\u00e9es statistiques concernant les comportements des clients pour chaque point de contact num\u00e9rique, ce qui am\u00e9liore le retour sur investissement et permet de maximiser l\u2019utilisation de chaque canal de marketing.<\/p>\n<h3>Recourir \u00e0 la sous-traitance<\/h3>\n<p>Les restaurateurs peuvent aussi choisir d\u2019externaliser toute la gestion de leur pr\u00e9sence en ligne, par exemple, \u00e0 des entreprises de marketing locales. Il faut toutefois savoir que ces fournisseurs, qui utiliseront sans doute \u00e9galement une plateforme de gestion en ligne, d\u00e9finiront et dirigeront les messages en fonction de l\u2019information fournie. Le restaurateur devra donc payer pour un service qui pourrait lui demander autant de temps que s\u2019il g\u00e9rait lui-m\u00eame sa pr\u00e9sence en ligne.<\/p>\n<p>Avant de choisir un fournisseur, voici quelques questions \u00e0 se poser :<\/p>\n<ul>\n<li>Comment ma marque et ma r\u00e9putation en ligne seront-elles g\u00e9r\u00e9es \u00e0 long terme?<\/li>\n<li>Quels sont les co\u00fbts initiaux et r\u00e9currents associ\u00e9s \u00e0 ce service?<\/li>\n<li>Qui aura pour mandat de communiquer avec le fournisseur et de g\u00e9rer la relation avec celui-ci?<\/li>\n<li>Comment l\u2019entreprise veille-t-elle \u00e0 accorder la m\u00eame importance \u00e0 tous ses clients?<\/li>\n<li>Comment vais-je \u00e9valuer le retour sur investissement de cette relation?<\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"Social media use by channel\" data-entity-type=\"file\" data-entity-uuid=\"e9d0d2e3-92a1-440a-a54c-d8fef2632759\" src=\"\/sites\/default\/files\/inline-images\/SocialMedia_CA_Graphic.jpg\"><\/p>\n<h3>Principes de base<\/h3>\n<p>Avant de se lancer dans l\u2019aventure, il faut examiner les outils num\u00e9riques que l\u2019on utilise et \u00e9valuer le temps et les ressources qu\u2019on y consacre. On doit \u00e9galement analyser son \u00ab\u00ad rendement num\u00e9rique \u00bb \u2012 constance du message, r\u00e9solution de probl\u00e8mes, marketing, etc., pour d\u00e9terminer si l\u2019on gagnerait \u00e0 utiliser un tableau de bord.<\/p>\n<p>L\u2019\u00e9tape suivante consiste \u00e0 faire une liste des occasions que l\u2019on rate, mais dont une plateforme de gestion pourrait  nous permettre de tirer profit. On \u00e9value ensuite les plateformes \u00e0 l\u2019aide des questions pr\u00e9c\u00e9dentes, mais aussi de celles qui suivent :<\/p>\n<ul>\n<li>Est-ce que je tire pleinement profit de mes efforts de marketing?<\/li>\n<li>Ai-je acc\u00e8s \u00e0 des donn\u00e9es statistiques en temps r\u00e9el concernant l\u2019efficacit\u00e9 de mes efforts de marketing?<\/li>\n<li>Quelle quantit\u00e9 d\u2019\u00e9nergie mon \u00e9quipe consacre-t-elle \u00e0 la gestion de notre pr\u00e9sence dans les m\u00e9dias sociaux?<\/li>\n<\/ul>\n<p>Que l\u2019on d\u00e9cide, ou non, d\u2019opter pour une plateforme de gestion de la pr\u00e9sence en ligne, on doit absolument satisfaire les attentes de base du client en mati\u00e8re d\u2019empreinte num\u00e9rique. Il faut donc s\u2019assurer d\u2019utiliser le bon outil et de disposer d\u2019un plan et des ressources qui permettront de favoriser, d\u2019entretenir et d\u2019am\u00e9liorer les interactions avec la client\u00e8le dans un environnement convivial.<\/p>","protected":false},"excerpt":{"rendered":"<p>It\u2019s essential for you to maintain your online presence as diligently as you do your menu and a digital dashboard can help you do so efficiently and effectively. Today\u2019s consumers tap into a wide variety of technologies to help them select a dining experience. From basic web searches to social media channels to targeted online [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":26933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,123,112,69,111,113],"tags":[],"class_list":["post-25636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare","category-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Digital Dashboards | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/tableaux-de-bord-numeriques\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Dashboards\" \/>\n<meta property=\"og:description\" content=\"It\u2019s essential for you to maintain your online presence as diligently as you do your menu and a digital dashboard can help you do so efficiently and effectively. Today\u2019s consumers tap into a wide variety of technologies to help them select a dining experience. From basic web searches to social media channels to targeted online [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/tableaux-de-bord-numeriques\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-15T19:02:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T15:50:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/DigitalDashboards_695x375_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"695\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Digital Dashboards | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/fr-ca\/ideas\/tableaux-de-bord-numeriques\/","og_locale":"fr_CA","og_type":"article","og_title":"Digital Dashboards","og_description":"It\u2019s essential for you to maintain your online presence as diligently as you do your menu and a digital dashboard can help you do so efficiently and effectively. Today\u2019s consumers tap into a wide variety of technologies to help them select a dining experience. From basic web searches to social media channels to targeted online [&hellip;]","og_url":"https:\/\/gfs.ca\/fr-ca\/ideas\/tableaux-de-bord-numeriques\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2018-02-15T19:02:10+00:00","article_modified_time":"2025-07-01T15:50:56+00:00","og_image":[{"width":695,"height":375,"url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/DigitalDashboards_695x375_1.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@cody.rivers@gfs.com","twitter_site":"@GFSDelivers","twitter_misc":{"\u00c9crit par":"Cody Rivers","Estimation du temps de lecture":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.ca\/en-ca\/ideas\/digital-dashboards\/#article","isPartOf":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/digital-dashboards\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374"},"headline":"Digital Dashboards","datePublished":"2018-02-15T19:02:10+00:00","dateModified":"2025-07-01T15:50:56+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/digital-dashboards\/"},"wordCount":737,"publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/digital-dashboards\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/DigitalDashboards_695x375_1.jpg","articleSection":["Catering &amp; Small Business","Hotels &amp; Hospitality","Restaurant &amp; Bars","Running Your Business","Senior Living &amp; Healthcare","University"],"inLanguage":"fr-CA"},{"@type":["WebPage","CollectionPage"],"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/digital-dashboards\/","url":"https:\/\/gfs.ca\/en-ca\/ideas\/digital-dashboards\/","name":"Digital Dashboards | Gordon Food Service","isPartOf":{"@id":"https:\/\/gfs.ca\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/digital-dashboards\/#primaryimage"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/digital-dashboards\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/DigitalDashboards_695x375_1.jpg","datePublished":"2018-02-15T19:02:10+00:00","dateModified":"2025-07-01T15:50:56+00:00","breadcrumb":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/digital-dashboards\/#breadcrumb"},"inLanguage":"fr-CA"},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/ideas\/digital-dashboards\/#primaryimage","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/DigitalDashboards_695x375_1.jpg","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/DigitalDashboards_695x375_1.jpg","width":695,"height":375},{"@type":"BreadcrumbList","@id":"https:\/\/gfs.ca\/en-ca\/ideas\/digital-dashboards\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gfs.ca\/en-ca\/"},{"@type":"ListItem","position":2,"name":"Digital Dashboards"}]},{"@type":"WebSite","@id":"https:\/\/gfs.ca\/en-ca\/#website","url":"https:\/\/gfs.ca\/en-ca\/","name":"Service alimentaire Gordon","description":"","publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gfs.ca\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/gfs.ca\/en-ca\/#organization","name":"Service alimentaire Gordon","url":"https:\/\/gfs.ca\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","width":1200,"height":630,"caption":"Gordon Food Service"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GordonFoodService\/","https:\/\/x.com\/GFSDelivers","https:\/\/www.instagram.com\/gordonfoodservice\/","https:\/\/www.linkedin.com\/company\/gordon-food-service\/"]},{"@type":"Person","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374","name":"Cody Rivers","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","caption":"Cody Rivers"},"sameAs":["https:\/\/x.com\/cody.rivers@gfs.com"]}]}},"_links":{"self":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/comments?post=25636"}],"version-history":[{"count":1,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25636\/revisions"}],"predecessor-version":[{"id":38672,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25636\/revisions\/38672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media\/26933"}],"wp:attachment":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media?parent=25636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/categories?post=25636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/tags?post=25636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}