{"id":25592,"date":"2018-11-06T16:11:55","date_gmt":"2018-11-06T21:11:55","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/mobile-ordering-is-it-right-for-you\/"},"modified":"2025-07-01T11:31:26","modified_gmt":"2025-07-01T15:31:26","slug":"commande-en-ligne-utile-tous","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/mobile-ordering-is-it-right-for-you\/","title":{"rendered":"Commande en ligne : utile \u00e0 tous?"},"content":{"rendered":"

La technologie permet aux clients de d\u00e9couvrir un restaurant et m\u00eame de commander un plat bien avant de franchir les portes de l\u2019endroit.<\/h2>\n

Les appareils mobiles nous permettent d\u2019obtenir de l\u2019information, d\u2019\u00e9tudier les possibilit\u00e9s, de passer des commandes et de payer quand bon nous semble. Et les consommateurs emploient de plus en plus ces technologies. Pour les restaurants, dont la r\u00e9ussite repose sur la compr\u00e9hension des pr\u00e9f\u00e9rences des consommateurs, c\u2019est le bon moment d\u2019examiner les avantages qu\u2019elles comportent.<\/p>\n

Les t\u00e9l\u00e9phones intelligents sont partout\u2026 et ils font d\u00e9sormais partie de l\u2019exp\u00e9rience du client. Selon une \u00e9tude de Restaurants Canada, 49 % des clients des restaurants utilisent leur t\u00e9l\u00e9phone ou leur tablette pour obtenir des renseignements sur un \u00e9tablissement (itin\u00e9raire, horaire, etc.). De ces gens, 24 % d\u2019entre eux emploient \u00e9galement leur appareil pour commander des plats, et ce chiffre est appel\u00e9 \u00e0 augmenter au fil de l\u2019\u00e9volution des technologies.<\/p>\n

Gordon Food Service\u00a0Marketing Services Manager Scott McDeivitte says the growth of mobile technology shouldn\u2019t be overlooked. Mobile ordering capabilities may not be right for every operator, but it\u2019s something no operator can dismiss without considering potential impacts.<\/p>\n

Une n\u00e9cessit\u00e9?<\/h3>\n

D\u2019abord, pourquoi un restaurant devrait-il offrir la commande en ligne? Entre autres, fait remarquer Scott McDeivitte, parce que le nombre de propri\u00e9taires de t\u00e9l\u00e9phones intelligents ne cesse d\u2019augmenter. En 2014, un peu plus de la moiti\u00e9 des Canadiens en poss\u00e9daient un. D\u2019apr\u00e8s Catalyst.ca, ce nombre \u00e9tait de 76 % au d\u00e9but 2018.<\/p>\n

En outre, les gens aiment utiliser leur t\u00e9l\u00e9phone intelligent pour trouver de l\u2019information ou faire des achats. Si vous faites partie des huit restaurateurs sur dix qui utilisent les m\u00e9dias sociaux pour susciter l\u2019int\u00e9r\u00eat des gens, vous savez que vos clients s\u2019attendent \u00e0 pouvoir consulter votre menu sur leur appareil, mais aussi \u00e0 avoir la possibilit\u00e9 de commander en ligne par le biais d\u2019un site convivial<\/a>. Si ce n\u2019est pas possible, ils iront peut-\u00eatre voir ailleurs, laisse-t-il savoir. Voil\u00e0 pourquoi la commande en ligne est si importante.<\/p>\n

Plus concr\u00e8tement<\/h3>\n

Les technologies de commande en ligne offrent \u00e9galement d\u2019autres avantages. Gr\u00e2ce \u00e0 la g\u00e9olocalisation (qui permet de d\u00e9terminer o\u00f9 une personne se trouve \u00e0 l\u2019aide de la connexion Internet de son appareil mobile), les clients potentiels peuvent \u00eatre avertis des possibilit\u00e9s de restauration \u00e0 proximit\u00e9 et m\u00eame recevoir des liens vers les sites des restaurants. Ils deviennent alors des clients engag\u00e9s, soutient Scott McDeivitte. En fait, la commande en ligne donne beaucoup de visibilit\u00e9.<\/p>\n

Et puisque les gens aiment la simplicit\u00e9, une interface conviviale pourrait faire augmenter les commandes \u00e0 emporter, ajoute-t-il. M\u00eame l\u2019inscription dans Google offre une fonction de commande en ligne.<\/p>\n

Site ou application?<\/h3>\n

En plus des sites adapt\u00e9s aux appareils mobiles, on peut aussi recourir aux applications. Les deux peuvent contribuer \u00e0 l\u2019augmentation des ventes, mais aupr\u00e8s d\u2019un public diff\u00e9rent. Les premiers aident les nouveaux clients \u00e0 trouver votre \u00e9tablissement, alors que les seconds permettent de rester en contact avec vos habitu\u00e9s.<\/p>\n

    \n
  • Sites con\u00e7us pour les appareils mobiles : efficaces avec les clients qui cherchent un restaurant \u00e0 proximit\u00e9. Une fois sur le site, il doit \u00e9galement \u00eatre facile de commander en ligne \u00e0 partir de ce type d\u2019appareil, \u00e0 d\u00e9faut de quoi le site sera rel\u00e9gu\u00e9 au second plan dans les recherches (c\u2019est-\u00e0-dire quand une personne entre un mot dans un moteur de recherche comme Google) et sera difficile \u00e0 trouver.<\/li>\n
  • Applications mobiles : utiles aux clients qui commandent souvent. Elles servent surtout aux gens qui connaissent d\u00e9j\u00e0 l\u2019endroit. Les applications permettent aussi l\u2019envoi de notifications pouss\u00e9es et d\u2019alertes (sous forme de textos qui apparaissent dans la messagerie) directement aux clients.<\/li>\n<\/ul>\n

    En r\u00e9sum\u00e9, les deux outils sont d\u2019une grande utilit\u00e9, indique Scott McDeivitte. Mais s\u2019il faut choisir, il recommande d\u2019investir dans un site Internet adapt\u00e9 aux appareils mobiles.<\/p>\n

    Quand l\u2019investissement vaut-il la peine?<\/h3>\n

    Beaucoup de restaurateurs h\u00e9sitent \u00e0 investir dans un outil de commande en ligne en raison des co\u00fbts qui y sont associ\u00e9s. Les entreprises qui cr\u00e9ent ces outils offrent avant tout des services commerciaux, et ces services ont un prix. Les restaurateurs se demandent donc quand ils rentreront dans leur argent. Ce \u00e0 quoi Scott McDeivitte r\u00e9pond : \u00ab\u00ad beaucoup plus vite qu\u2019ils ne le pensent \u00bb.<\/p>\n

    Une fois le fournisseur s\u00e9lectionn\u00e9, on doit compter environ quatre semaines avant que le service ne soit op\u00e9rationnel. Il revient alors au restaurateur de s\u2019assurer que le site fournit toute l\u2019information dont le client a besoin. Et puisque les gens mangent avec les yeux, il ne faut surtout pas sous-estimer le pouvoir des images et des galeries de photos. Il importe \u00e9galement de mettre \u00e0 jour tous les r\u00e9pertoires en ligne auxquels on est inscrit. Si tout est bien fait, les affaires devraient augmenter rapidement. En fait, il est possible de couvrir ses frais en aussi peu que six semaines.<\/p>\n

    Marche \u00e0 suivre<\/h3>\n

    Si vous d\u00e9cidez d\u2019offrir la commande en ligne, vous devrez choisir parmi plusieurs possibilit\u00e9s. Le fournisseur s\u00e9lectionn\u00e9 doit avoir les bons outils pour satisfaire vos objectifs de vente et de service. Pour v\u00e9rifier si c\u2019est le cas, Scott McDeivitte conseille de poser les questions suivantes :<\/p>\n

      \n
    • Avez-vous de l\u2019exp\u00e9rience aupr\u00e8s de restaurants?<\/li>\n
    • Pouvez-vous me fournir des exemples de sites que vous avez con\u00e7us et qui ressemblent \u00e0 ce que je voudrais?<\/li>\n
    • Le site s\u2019int\u00e9grera-t-il aux outils et technologies que j\u2019utilise, comme mon syst\u00e8me de r\u00e9servation ou de point de vente?<\/li>\n
    • Pouvez-vous me fournir des r\u00e9f\u00e9rences d\u2019anciens clients?<\/li>\n<\/ul>\n

      L\u2019objectif principal demeure de maximiser la visibilit\u00e9 en ligne. Un bon fournisseur de services veillera \u00e0 ce que les renseignements n\u00e9cessaires soient mis \u00e0 jour partout sur le Web : inscription Google, Yelp, TripAdvisor, etc. De cette fa\u00e7on, peu importe comment l\u2019utilisateur cherche de l\u2019information sur votre restaurant en ligne, il la trouvera.<\/p>","protected":false},"excerpt":{"rendered":"

      Technology lets restaurant customers connect and order long before they walk in your doors. Mobile devices give people the ability to access information, shop, place orders and pay any time. They embrace this technology more and more. 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