{"id":25586,"date":"2019-05-23T09:05:09","date_gmt":"2019-05-23T13:05:09","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/seafood-certifications-the-options-run-deep\/"},"modified":"2025-07-01T11:23:05","modified_gmt":"2025-07-01T15:23:05","slug":"certifications-associees-aux-poissons-et-fruits-de-mer-les-possibilites-sont-nombreuses","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/seafood-certifications-the-options-run-deep\/","title":{"rendered":"Qu\u2019est-ce que l\u2019approvisionnement en produits issus de pratiques durables et responsables signifie pour le consommateur? Et quel message cela envoie-t-il \u00e0 votre sujet?"},"content":{"rendered":"

Qu\u2019est-ce que l\u2019approvisionnement en produits issus de pratiques durables et responsables signifie pour le consommateur? Et quel message cela envoie-t-il \u00e0 votre sujet?<\/h2>\n

Pour satisfaire les envies des gens qui souhaitent opter pour des plats plus sains et go\u00fbteux, beaucoup de restaurateurs avis\u00e9s misent sur les produits de la mer. Et il est encore plus payant de choisir des produits qui sont \u00e0 la fois attrayants sur le plan de la sant\u00e9 et du respect de l\u2019environnement, et d\u2019en faire la promotion de mani\u00e8re efficace.<\/p>\n

Peu importe le plat offert \u2013 salade de crabe, queue de homard, thon grill\u00e9 sur le feu ou tacos de fl\u00e9tan \u2013 les consommateurs se pr\u00e9occupent de plus en plus des m\u00e9thodes d\u2019approvisionnement et de la durabilit\u00e9 des produits. Pour se d\u00e9marquer de la concurrence, la transparence repr\u00e9sente donc une bonne avenue.<\/p>\n

Durabilit\u00e9 au menu<\/h3>\n

Les consommateurs sont d\u00e9j\u00e0 friands de poisson et de fruits de mer en raison de leurs bienfaits pour la sant\u00e9. D\u2019autres les trouvent attrayants parce qu\u2019ils n\u2019osent pas en cuisiner \u00e0 la maison. Si on ajoute \u00e0 cela le caract\u00e8re positif associ\u00e9 \u00e0 la certification d\u2019un produit, on obtient sans contredit une formule gagnante.<\/p>\n

\"Infographic<\/p>\n

Plusieurs organisations offrent des certifications pour les pratiques de gestion qui prot\u00e8gent l\u2019environnement marin. En indiquant sur votre menu les poissons et fruits de mer qui sont certifi\u00e9s par l\u2019une de ces organisations, vous contribuerez \u00e0 satisfaire les attentes des consommateurs en mati\u00e8re de durabilit\u00e9, et risquez de voir vos ventes augmenter.<\/p>\n

Ce qui compte pour eux est avantageux pour vous<\/h3>\n

\u00ab\u00ad Tr\u00e8s peu de restaurateurs mentionnent la certification des produits sur leur menu \u00bb, laisse savoir Kim Schievink, gestionnaire de cat\u00e9gorie \u2013 poisson et fruits de mer, Am\u00e9rique du Nord. Nous offrons pourtant toutes sortes de produits qui pourraient \u00eatre mis de l\u2019avant.<\/p>\n

Et vous avez tout int\u00e9r\u00eat \u00e0 montrer que la durabilit\u00e9 vous tient \u00e0 c\u0153ur. D\u2019apr\u00e8s le rapport Restaurant Directions publi\u00e9 en 2018 par Technomic, 58 pour cent des consommateurs affirment qu\u2019il est important pour les restaurants d\u2019\u00eatre socialement responsables. Ce pourcentage va dans le m\u00eame sens qu\u2019un rapport de Marine Stewardship Council, selon lequel 54 pour cent des consommateurs de produits de la mer sont pr\u00eats \u00e0 payer plus pour des produits de la mer certifi\u00e9s durables.<\/p>\n

En vedette au menu<\/h3>\n

Que vous vous sp\u00e9cialisiez dans les fruits de mer, que vous leur r\u00e9serviez une section dans votre menu ou que vous souhaitiez simplement offrir de la vari\u00e9t\u00e9 \u00e0 votre client\u00e8le, le saumon, la morue et la goberge seront de bons alli\u00e9s.<\/p>\n

\u00ab\u00ad Si vous \u00eates en mesure de dire \u00e0 vos clients que votre saumon coho provient de l\u2019Alaska et qu\u2019il est certifi\u00e9 Ocean Wise, eh bien, vous avez une histoire \u00e0 raconter \u00bb, mentionne Kim Schievink.<\/p>\n

Selon lui, comme ce ne sont pas les choix qui manquent, il est tr\u00e8s simple d\u2019ajouter au menu un produit certifi\u00e9 durable (pour les produits de la mer captur\u00e9s \u00e0 l\u2019\u00e9tat sauvage) ou certifi\u00e9 responsable (pour ceux d\u2019\u00e9levage).<\/p>\n

Par exemple, les crevettes blanches et tigr\u00e9es sont parfaites dans les tacos de paratha aux crevettes, la salade de crevettes au chutney de coriandre ou les crevettes pan\u00e9es au cari rouge. Et ces produits sont offerts en version certifi\u00e9e BAP.<\/p>\n

Pour les amateurs de poisson, vous trouverez toutes sortes de poissons pan\u00e9s qui permettent \u00e0 la fois d\u2019offrir des produits certifi\u00e9s et de profiter de la commodit\u00e9 des produits \u00e0 valeur ajout\u00e9e.<\/p>\n

Enfin, plusieurs autres fruits de mer certifi\u00e9s MSC sont disponibles : calmars, palourdes, etc. \u00ab\u00ad Ces produits permettent aux chefs de se sentir en accord avec ce qu\u2019ils servent, en plus d\u2019\u00eatre tr\u00e8s populaires aupr\u00e8s des consommateurs \u00bb, laisse savoir Kim Schievink.<\/p>\n

Programme Choix \u00e9clair\u00e9<\/h3>\n

Les gens se soucient de ce qu\u2019ils mangent. Et Programme Choix \u00e9clair\u00e9<\/a> de Service alimentaire Gordon permet de satisfaire leur app\u00e9tit croissant pour la transparence en mettant notamment de l\u2019avant des poissons et fruits de mer dont la certification garantit qu\u2019ils sont issus de pratiques durables et responsables.<\/p>\n

Connectez-vous \u00e0 la Commande Gordon<\/a> pour trouver et s\u00e9lectionner une grande vari\u00e9t\u00e9 de produits d\u00e9tenant les certifications pr\u00e9sent\u00e9es. Pour obtenir plus d\u2019information sur le programme Choix \u00e9clair\u00e9, vous pouvez \u00e9galement en discuter avec votre repr\u00e9sentant. Se connecter \u00e0 Gordon Commande<\/p>\n

Pas encore client? Communiquer avec nous<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Seafood Certifications: The Options Run Deep To satisfy diners looking for a healthier menu option or a tasty entr\u00e9e, successful foodservice operators pay close attention to their seafood offerings. To improve their success, it pays to recognize ways to build sales with effective marketing and menu choices that have a good-for-you and earth-friendly message. For […]<\/p>\n","protected":false},"author":19,"featured_media":26888,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,123,112,69],"tags":[],"class_list":["post-25586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-hotels-hospitality","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"\nSeafood Certifications: The Options Run Deep | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/certifications-associees-aux-poissons-et-fruits-de-mer-les-possibilites-sont-nombreuses\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seafood Certifications: The Options Run Deep\" \/>\n<meta property=\"og:description\" content=\"Seafood Certifications: The Options Run Deep To satisfy diners looking for a healthier menu option or a tasty entr\u00e9e, successful foodservice operators pay close attention to their seafood offerings. 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