{"id":25584,"date":"2019-01-24T11:01:07","date_gmt":"2019-01-24T16:01:07","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/selecting-a-portability-strategy\/"},"modified":"2025-07-01T11:30:10","modified_gmt":"2025-07-01T15:30:10","slug":"choix-dune-strategie-de-transportabilite","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/selecting-a-portability-strategy\/","title":{"rendered":"Choix d\u2019une strat\u00e9gie de \u00ab\u00ad transportabilit\u00e9 \u00bb"},"content":{"rendered":"<h2>R\u00e9pondre \u00e0 la demande croissante de nourriture \u00e0 tout moment et en tout lieu en am\u00e9liorant la vente \u00e0 emporter, la livraison et\/ou l'extension du commerce de d\u00e9tail.\u00a0<\/h2>\n<p>La demande des consommateurs pour un acc\u00e8s \u00e0 la nourriture \u00e0 tout moment et n'importe o\u00f9 augmente, stimul\u00e9e par nos vies occup\u00e9es et en mouvement et par la technologie mobile. Les consommateurs se tournent donc vers des produits tels que les kits de repas, les \u201c\u00e9piceries\u201d (magasins d'alimentation proposant des offres \u00e0 la demande) et les services de livraison (comme GrubHub), ce qui cr\u00e9e une nouvelle concurrence pour l'achat de repas et entra\u00eene une baisse des revenus et du nombre de clients.&nbsp;<\/p>\n<p>La bonne nouvelle, c'est que les consommateurs veulent toujours des aliments de qualit\u00e9. Mais ils ne veulent pas n\u00e9cessairement manger dans un restaurant. Pour non seulement survivre, mais prosp\u00e9rer dans ce nouveau paysage concurrentiel, vous devez envisager de tirer parti de cette situation gr\u00e2ce \u00e0 la portabilit\u00e9.<\/p>\n<p>La portabilit\u00e9 est une strat\u00e9gie de vente qui vous permet de faire parvenir vos produits alimentaires aux clients de la mani\u00e8re qu'ils souhaitent, en r\u00e9pondant \u00e0 la fois \u00e0 leurs besoins et \u00e0 leurs d\u00e9sirs. Il y a plusieurs fa\u00e7ons d'introduire la portabilit\u00e9 dans votre entreprise - am\u00e9lioration de la vente \u00e0 emporter, de la livraison et de l'extension de la vente au d\u00e9tail. Examinez les points suivants et choisissez celui ou ceux qui conviennent le mieux \u00e0 votre entreprise.<\/p>\n<p>Gardez \u00e0 l'esprit que, quelle que soit la strat\u00e9gie de portabilit\u00e9 que vous adoptez, elle doit \u00eatre associ\u00e9e \u00e0 la commande mobile. Dans le monde d'aujourd'hui, les clients veulent trouver, commander et payer leur repas \u00e0 partir de leur smartphone ou de leur tablette.<\/p>\n<p><em><img decoding=\"async\" alt=\"Tendances technologiques\" data-entity-type=\"file\" data-entity-uuid=\"aaf3cf2c-d977-4a56-88db-416f179c24f4\" src=\"\/sites\/default\/files\/inline-images\/CA%20Tech%20Trends.jpg\" \/><\/em><\/p>\n<h3>1re option : service \u00e0 emporter<\/h3>\n<p>L'association de la technologie de commande en ligne et de diverses solutions de repas sans proposer l'int\u00e9gralit\u00e9 de votre menu est la raison d'\u00eatre de la vente \u00e0 emporter am\u00e9lior\u00e9e. Les clients peuvent se procurer vos plats n'importe o\u00f9 et n'importe quand, ce qui vous permet d'augmenter votre chiffre d'affaires et d'introduire une nouvelle source de revenus tout en conservant la m\u00eame empreinte (parce que vous avez d\u00e9j\u00e0 la cuisine, le personnel et l'expertise). La vente \u00e0 emporter am\u00e9lior\u00e9e est \u00e9galement une excellente occasion de d\u00e9velopper et d'\u00e9tendre votre marque et d'attirer de nouveaux clients.<\/p>\n<p><img decoding=\"async\" alt=\"citation tir\u00e9e de Restaurant Business Online\" data-entity-type=\"file\" data-entity-uuid=\"b1a21246-bc01-4671-b360-d89fe7576179\" src=\"\/sites\/default\/files\/inline-images\/Portability%20pull%20quote_0.jpg\" \/><\/p>\n<h3>2e option : livraison<\/h3>\n<p>Certes, la livraison existe depuis longtemps. Mais aujourd'hui, il existe beaucoup plus d'options pour acheminer des produits alimentaires de votre \u00e9tablissement \u00e0 vos clients. Des services nationaux comme UberEats et Doordash aux entreprises r\u00e9gionales et locales, vous n'avez pas \u00e0 supporter l'int\u00e9gralit\u00e9 des co\u00fbts li\u00e9s \u00e0 la pr\u00e9sence de chauffeurs sp\u00e9cialis\u00e9s.<\/p>\n<p><em><img decoding=\"async\" alt=\"La livraison en hausse\" data-entity-type=\"file\" data-entity-uuid=\"c5f7df82-f641-4d41-adc0-348d0aa3d1d2\" src=\"\/sites\/default\/files\/inline-images\/CA%20Delivery%20on%20the%20rise.jpg\" \/><\/em><\/p>\n<p>En r\u00e8gle g\u00e9n\u00e9rale, un partenariat avec une solution de livraison tierce co\u00fbtera entre 10 et 24% de votre chiffre d'affaires total. Mais n'oubliez pas que si vous commencez \u00e0 proposer la livraison, toutes les ventes seront incr\u00e9mentales. N'oubliez pas non plus que la livraison augmentera probablement les co\u00fbts de fonctionnement et certains co\u00fbts administratifs, mais cette augmentation peut \u00eatre compens\u00e9e par une r\u00e9duction des co\u00fbts de fonctionnement, car vous aurez peut-\u00eatre moins de clients en salle, ce qui n\u00e9cessitera moins de personnel d'accueil et de service.<\/p>\n<p>Posez aux fournisseurs potentiels de services de livraison des questions cl\u00e9s sur le prix, les caract\u00e9ristiques, les avantages, la personnalisation et le service \u00e0 la client\u00e8le afin de trouver celui qui vous convient le mieux.<\/p>\n<p>Enfin, dans la bataille pour les parts de march\u00e9, la livraison, que vous la g\u00e9riez en interne ou par l'interm\u00e9diaire d'un tiers, est probablement un \u00e9l\u00e9ment \u00e0 prendre en compte.&nbsp;<\/p>\n<h3>3e option : vente au d\u00e9tail<\/h3>\n<p>Qu'il s'agisse d'un simple kiosque \u00e0 emporter ou d'une vitrine compl\u00e8te, l'extension des commerces de d\u00e9tail prend de nombreuses formes, toutes exigeant des efforts, des co\u00fbts et des ressources plus ou moins importants. Id\u00e9ale pour les op\u00e9rateurs de services complets, une extension plus simple du commerce de d\u00e9tail peut offrir une croissance pour un investissement moindre.&nbsp;<\/p>\n<p>Ce qu'il faut bien comprendre, c'est qu'une extension de commerce de d\u00e9tail repose en grande partie sur la fr\u00e9quentation. Les consommateurs se rendent simplement sur place, prennent ce qu'ils veulent et paient. Tout est pr\u00e9emball\u00e9 pour leur faciliter la t\u00e2che. Pour que ce mod\u00e8le fonctionne, il est essentiel de ne proposer qu'un sous-ensemble de votre menu, \u00e0 savoir des produits qui voyagent bien, que vous pouvez facilement et de mani\u00e8re r\u00e9p\u00e9t\u00e9e mettre en \u0153uvre.&nbsp;<\/p>\n<h3>En savoir plus<\/h3>\n<p>Voici quelques autres ressources sur le sujet :<br \/>\n<a href=\"https:\/\/gfs.ca\/fr-ca\/idees\/emporter-pret-manger-livrer\/\">L\u2019occasion d\u2019augmenter les ventes<\/a><br \/>\n<a href=\"https:\/\/gfs.ca\/fr-ca\/idees\/portability-sales-growth-opportunity\/\">Guide sur l\u2019offre de plats hors site<\/a><br \/>\n<a href=\"https:\/\/gfs.ca\/fr-ca\/idees\/transportabilite-execution-parfaite\/\">Ex\u00e9cution parfaite<\/a><br \/>\n<a href=\"https:\/\/gfs.ca\/fr-ca\/idees\/choix-demballage\/\">Choix d\u2019emballage<\/a>&nbsp;<\/p>\n<h3>Prendre une d\u00e9cision intelligente<\/h3>\n<p>Demandez \u00e0 votre repr\u00e9sentant commercial de vous pr\u00e9senter les experts disponibles pour vous aider \u00e0 d\u00e9terminer la ou les strat\u00e9gies de portabilit\u00e9 les mieux adapt\u00e9es \u00e0 votre activit\u00e9.<\/p>","protected":false},"excerpt":{"rendered":"<p>Meet the growing demand for food anytime, anywhere with enhanced takeout, delivery and\/or a retail extension.\u00a0 Consumer demand for access to food anytime and anywhere is increasing, driven by our busy, on-the-go lives and mobile technology. This has consumers turning to things like meal kits, \u201cgrocerants\u201d (grocery stores with on-demand offerings) and delivery services (think [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":26886,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,123,112,69,111,113],"tags":[],"class_list":["post-25584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare","category-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Selecting a Portability Strategy | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/idees\/choix-dune-strategie-de-transportabilite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selecting a Portability Strategy\" \/>\n<meta property=\"og:description\" content=\"Meet the growing demand for food anytime, anywhere with enhanced takeout, delivery and\/or a retail extension.\u00a0 Consumer demand for access to food anytime and anywhere is increasing, driven by our busy, on-the-go lives and mobile technology. This has consumers turning to things like meal kits, \u201cgrocerants\u201d (grocery stores with on-demand offerings) and delivery services (think [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/idees\/choix-dune-strategie-de-transportabilite\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-24T16:01:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T15:30:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Portability-Strategy-Header_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"695\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"S\u00e9lection d'une strat\u00e9gie de portabilit\u00e9 | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/fr-ca\/idees\/choix-dune-strategie-de-transportabilite\/","og_locale":"fr_CA","og_type":"article","og_title":"Selecting a Portability Strategy","og_description":"Meet the growing demand for food anytime, anywhere with enhanced takeout, delivery and\/or a retail extension.\u00a0 Consumer demand for access to food anytime and anywhere is increasing, driven by our busy, on-the-go lives and mobile technology. 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