{"id":25542,"date":"2019-09-06T13:09:19","date_gmt":"2019-09-06T17:09:19","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/the-spokes-model-of-restaurant-evolution\/"},"modified":"2025-07-01T11:17:52","modified_gmt":"2025-07-01T15:17:52","slug":"evolution-de-la-restauration-modele-en-etoile","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/the-spokes-model-of-restaurant-evolution\/","title":{"rendered":"\u00c9volution de la restauration : mod\u00e8le en \u00e9toile"},"content":{"rendered":"<h2>Pour cr\u00e9er une entreprise, les restaurateurs ont plus de possibilit\u00e9s que jamais.&nbsp;<\/h2>\n<p>Il fut une \u00e9poque o\u00f9 la restauration \u00e9voluait selon un mod\u00e8le simple et lin\u00e9aire : ouvrir un restaurant, offrir des plats et un service de qualit\u00e9, puis prendre de l\u2019expansion gr\u00e2ce \u00e0 sa r\u00e9ussite. M\u00eame si c\u2019est toujours possible, ce n\u2019est plus le seul moyen de croissance. On peut d\u00e9sormais envisager la restauration d\u2019apr\u00e8s un mod\u00e8le en \u00e9toile, o\u00f9 chaque branche repr\u00e9sente une avenue de croissance potentielle.<\/p>\n<p>Les restaurateurs peuvent percer le march\u00e9 ou prendre de l\u2019expansion sous diverses formes : restaurant \u00e0 service limit\u00e9, restaurant \u00e0 service complet, <a href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/salubrite-des-aliments-foires-festivals-et-cuisine-de-rue\/\">camion-restaurant<\/a>, aire de restauration, cuisine fant\u00f4me, restaurant temporaire, etc.&nbsp;<\/p>\n<p>Voici donc un aper\u00e7u de ces possibilit\u00e9s, toutes influenc\u00e9es par les pr\u00e9f\u00e9rences des consommateurs dans le march\u00e9 cibl\u00e9 et les consid\u00e9rations financi\u00e8res associ\u00e9es au mod\u00e8le d\u2019affaires choisi.<\/p>\n<h3>Restaurants \u00e0 service limit\u00e9 ou complet<\/h3>\n<p>Toujours pertinents, ces \u00e9tablissements connaissent une certaine \u00e9volution. Par exemple, des restaurateurs combinent les deux types de service, selon le moment de la journ\u00e9e ou le jour de la semaine.&nbsp;<\/p>\n<h3>Camions-restaurants<\/h3>\n<p>Cette approche permet d\u2019augmenter les ventes et de tester de nouveaux march\u00e9s. Elle donne de la flexibilit\u00e9, tant pour le menu que pour l\u2019emplacement. Mais elle rend aussi la fid\u00e9lisation de la client\u00e8le plus difficile et entra\u00eene des exigences uniques en mati\u00e8re d\u2019\u00e9quipement, d\u2019entretien, d\u2019assurances et de permis.<\/p>\n<h3>Aires de restauration<\/h3>\n<p>Ces aires consistent en un regroupement de comptoirs o\u00f9 l\u2019on offre plusieurs types de cuisines. On les trouve principalement dans les grandes villes, particuli\u00e8rement aux endroits o\u00f9 les prix de location sont \u00e9lev\u00e9s, puisque le partage des co\u00fbts r\u00e9duit consid\u00e9rablement les d\u00e9penses.&nbsp;<\/p>\n<h3>Cuisines fant\u00f4mes<\/h3>\n<p>Comme ce type d\u2019\u00e9tablissement n\u2019est con\u00e7u que pour la livraison, il ne compte pas de salle \u00e0 manger. Les clients passent leur commande en ligne, g\u00e9n\u00e9ralement par le biais d\u2019un service de livraison ind\u00e9pendant. Les co\u00fbts de d\u00e9marrage et de gestion sont donc assez faibles, et l\u2019ind\u00e9pendance des chefs, \u00e9lev\u00e9e. Le manque de visibilit\u00e9 peut cependant nuire \u00e0 la cr\u00e9ation d\u2019une image de marque forte.<\/p>\n<h3>Restaurants temporaires<\/h3>\n<p>Ces restaurants surgissent de nulle part, dans des lieux inusit\u00e9s et m\u00eame des r\u00e9sidences priv\u00e9es. Ils ne requi\u00e8rent aucun investissement \u00e0 long terme et permettent aux chefs d\u2019innover et d\u2019exp\u00e9rimenter. De plus, leur caract\u00e8re unique s\u2019associe souvent \u00e0 prix assez \u00e9lev\u00e9s.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Operators have more options for building a business than ever before.&nbsp; The restaurant business once was clear and direct. You opened an eatery, offered great food and service, and used your success to expand. That still works, but it\u2019s not the only way to grow. Think of restaurant evolution like a wheel with spokes, where [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":26845,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,112,69],"tags":[],"class_list":["post-25542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Spokes Model of Restaurant Evolution | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/evolution-de-la-restauration-modele-en-etoile\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Spokes Model of Restaurant Evolution\" \/>\n<meta property=\"og:description\" content=\"Operators have more options for building a business than ever before.&nbsp; The restaurant business once was clear and direct. You opened an eatery, offered great food and service, and used your success to expand. That still works, but it\u2019s not the only way to grow. Think of restaurant evolution like a wheel with spokes, where [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/evolution-de-la-restauration-modele-en-etoile\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-06T17:09:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T15:17:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Spokes-Model-image_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Spokes Model of Restaurant Evolution | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/fr-ca\/ideas\/evolution-de-la-restauration-modele-en-etoile\/","og_locale":"fr_CA","og_type":"article","og_title":"The Spokes Model of Restaurant Evolution","og_description":"Operators have more options for building a business than ever before.&nbsp; The restaurant business once was clear and direct. 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Think of restaurant evolution like a wheel with spokes, where [&hellip;]","og_url":"https:\/\/gfs.ca\/fr-ca\/ideas\/evolution-de-la-restauration-modele-en-etoile\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2019-09-06T17:09:19+00:00","article_modified_time":"2025-07-01T15:17:52+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Spokes-Model-image_0.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@cody.rivers@gfs.com","twitter_site":"@GFSDelivers","twitter_misc":{"\u00c9crit par":"Cody Rivers","Estimation du temps de lecture":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.ca\/en-ca\/ideas\/the-spokes-model-of-restaurant-evolution\/#article","isPartOf":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/the-spokes-model-of-restaurant-evolution\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374"},"headline":"The Spokes Model of Restaurant Evolution","datePublished":"2019-09-06T17:09:19+00:00","dateModified":"2025-07-01T15:17:52+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/the-spokes-model-of-restaurant-evolution\/"},"wordCount":364,"publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/the-spokes-model-of-restaurant-evolution\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Spokes-Model-image_0.jpg","articleSection":["Catering &amp; 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