{"id":25541,"date":"2019-09-06T15:09:50","date_gmt":"2019-09-06T19:09:50","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/what-makes-for-a-great-restaurant-experience\/"},"modified":"2025-07-01T11:17:42","modified_gmt":"2025-07-01T15:17:42","slug":"quest-ce-quune-bonne-experience-de-restauration","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/what-makes-for-a-great-restaurant-experience\/","title":{"rendered":"Qu\u2019est-ce qu\u2019une bonne exp\u00e9rience de restauration?"},"content":{"rendered":"

Pour r\u00e9ussir, il faut g\u00e9n\u00e9ralement savoir \u00e0 quoi le client s\u2019attend pour le prix qu\u2019il paie.<\/h2>\n

Commodit\u00e9 ou exp\u00e9rience unique? Les clients d\u2019aujourd\u2019hui s\u2019attendent \u00e0 un peu des deux.<\/p>\n

Selon Technomic, les clients accordent toujours de l\u2019importance \u00e0 l\u2019exp\u00e9rience, m\u00eame \u00e0 une \u00e9poque ou plus du tiers des plats achet\u00e9s au restaurant sont consomm\u00e9s ailleurs. En 2018, la valeur des commandes trait\u00e9es par les services de livraison a atteint des milliards de dollars. Au m\u00eame moment, la cuisine gastronomique connaissait une croissance plus \u00e9lev\u00e9e que tous les autres secteurs de la restauration, et la tendance devrait se poursuivre cette ann\u00e9e.<\/p>\n

Ces donn\u00e9es contradictoires font ressortir l\u2019importance de l\u2019exp\u00e9rience, mais surtout, l\u2019\u00e9volution du concept de \u00ab\u00adbonne exp\u00e9rience\u00bb.<\/p>\n

Toujours d\u2019apr\u00e8s Technomic, de tous les facteurs dont les consommateurs tiennent compte lors du choix d\u2019un \u00e9tablissement, le seul associ\u00e9 au caract\u00e8re pratique est l\u2019emplacement. Les autres facteurs \u2013 bon rapport qualit\u00e9-prix, excellence du service, propret\u00e9, qualit\u00e9 des aliments et boissons \u2013 concernent tous l\u2019exp\u00e9rience, comme c\u2019est le cas depuis des d\u00e9cennies.<\/p>\n

De leur c\u00f4t\u00e9, vitesse, livraison<\/a>, , commande<\/a> en ligne et usage des technologies sont tous des facteurs qui gagnent en popularit\u00e9, et pourraient donc \u00e9galement d\u00e9terminer la capacit\u00e9 d\u2019un restaurant \u00e0 offrir une exp\u00e9rience de qualit\u00e9.<\/p>\n

Pour les jeunes consommateurs habitu\u00e9s \u00e0 la livraison et aux technologies, une bonne exp\u00e9rience se traduit par la capacit\u00e9 \u00e0 s\u2019adapter \u00e0 leur fa\u00e7on d\u2019interagir avec le monde. Les autres g\u00e9n\u00e9rations sont elles aussi attir\u00e9es par la livraison, mais accordent toujours de l\u2019importance aux interactions amicales et au service attentionn\u00e9.<\/p>\n

Donc, comment attire-t-on des gens de tous les \u00e2ges? En trouvant l\u2019\u00e9quilibre entre les technologies les plus pratiques et un service personnalis\u00e9.<\/p>\n

Pour sa part, McDonald\u2019s a choisi de jumeler guichets de commande et service aux tables. Mais on pourrait aussi offrir la commande \u00e0 la fois en ligne et au comptoir ou encore privil\u00e9gier la technologie le midi et un service plus attentionn\u00e9 le soir. La cl\u00e9 consiste \u00e0 bien doser les choses sans nuire aux activit\u00e9s quotidiennes.<\/p>\n

Ce type d\u2019approche convient \u00e0 tous les segments. Les restaurants \u00e0 service complet ne peuvent faire fi de la commodit\u00e9. Et ceux \u00e0 service limit\u00e9 ne peuvent n\u00e9gliger le contact humain. Bref, la qualit\u00e9 demeure un aspect crucial de l\u2019exp\u00e9rience de restauration.
\n <\/p>","protected":false},"excerpt":{"rendered":"

Success may depend on knowing what consumers expect for the price they pay. Do today\u2019s restaurant consumers want great convenience or a great experience? The answer \u2026 both. Technomic analysis shows consumers still value experience, even at a time when more than one-third of food purchased from restaurants is consumed elsewhere. With third-party delivery companies […]<\/p>\n","protected":false},"author":19,"featured_media":26844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,112,69],"tags":[],"class_list":["post-25541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"\nWhat Makes for a Great Restaurant Experience? | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/quest-ce-quune-bonne-experience-de-restauration\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes for a Great Restaurant Experience?\" \/>\n<meta property=\"og:description\" content=\"Success may depend on knowing what consumers expect for the price they pay. Do today\u2019s restaurant consumers want great convenience or a great experience? The answer \u2026 both. Technomic analysis shows consumers still value experience, even at a time when more than one-third of food purchased from restaurants is consumed elsewhere. With third-party delivery companies […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/quest-ce-quune-bonne-experience-de-restauration\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-06T19:09:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T15:17:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Experience-two.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"What Makes for a Great Restaurant Experience? | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/fr-ca\/ideas\/quest-ce-quune-bonne-experience-de-restauration\/","og_locale":"fr_CA","og_type":"article","og_title":"What Makes for a Great Restaurant Experience?","og_description":"Success may depend on knowing what consumers expect for the price they pay. 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