{"id":25531,"date":"2019-09-30T13:09:01","date_gmt":"2019-09-30T17:09:01","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/how-will-you-measure-holiday-dining-success\/"},"modified":"2025-07-01T11:14:53","modified_gmt":"2025-07-01T15:14:53","slug":"comment-evaluer-son-succes-pour-la-periode-des-fetes","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/how-will-you-measure-holiday-dining-success\/","title":{"rendered":"Comment \u00e9valuer son succ\u00e8s pour la p\u00e9riode des f\u00eates"},"content":{"rendered":"<h2>Les donn\u00e9es collect\u00e9es cette ann\u00e9e pourraient am\u00e9liorer les festivit\u00e9s des ann\u00e9es suivantes.<\/h2>\n<p>Les f\u00eates sont synonymes d\u2019achalandage, de banquets, de f\u00eates de bureau, de services de traiteur, de ventes de cartes-cadeaux et plus encore. Mais il n\u2019est pas toujours facile de savoir ce qui est vraiment rentable tant que les choses ne se sont pas calm\u00e9es. Si vous n\u2019arrivez pas \u00e0 surveiller vos r\u00e9sultats sur le moment, vous devriez prendre le temps de les examiner une fois le chaos pass\u00e9. C\u2019est essentiel pour mesurer votre r\u00e9ussite et ajuster le tir. Voici quelques aspects \u00e0 consid\u00e9rer :<\/p>\n<h3>Extraction de donn\u00e9es<\/h3>\n<p>Pendant que vous \u00e9tiez tr\u00e8s occup\u00e9, votre syst\u00e8me de point de vente a compil\u00e9 une mine d\u2019information. Les donn\u00e9es sur l\u2019achalandage vous seront particuli\u00e8rement utiles. Une augmentation continue du nombre de clients constitue un signe clair de r\u00e9ussite. En effet, plus de gens franchissent la porte de votre \u00e9tablissement, plus vous risquez d\u2019am\u00e9liorer vos affaires.<\/p>\n<h3>Suivi des clients<\/h3>\n<p>Si vous utilisez un syst\u00e8me de r\u00e9servation comme OpenTable, vous pouvez cr\u00e9er un fichier sur vos clients et y noter les premi\u00e8res visites. Vous pouvez aussi examiner les donn\u00e9es en ligne. Par exemple, un compte commercial Facebook vous fournit les chiffres li\u00e9s aux clients potentiels ayant cliqu\u00e9 sur votre site : qui ils sont, ce qu\u2019ils consultent ainsi qu\u2019o\u00f9 et quand ils le font. L\u2019acc\u00e8s aux donn\u00e9es d\u2019analyse de Facebook et de Google est gratuit de m\u00eame que la v\u00e9rification des \u00e9valuations sur Yelp ou TripAdvisor.<\/p>\n<h3>D\u00e9composition des r\u00e9sultats<\/h3>\n<p>La p\u00e9riode des f\u00eates comporte plusieurs particularit\u00e9s. Un fichier consacr\u00e9 uniquement \u00e0 celle-ci et servant \u00e0 consigner des renseignements comme les suivants sera donc plus qu\u2019utile :<\/p>\n<p><strong>Marketing<\/strong> . Vos initiatives de marketing ont-elles entra\u00een\u00e9 une hausse des r\u00e9servations de groupe? Selon Milliman, le nombre de r\u00e9servations faites pour l\u2019ann\u00e9e suivante indique que les promotions de l\u2019ann\u00e9e en cours permettent \u00e0 un \u00e9tablissement de se d\u00e9marquer.<br \/>\n<strong>Offres \u00e0 dur\u00e9e limit\u00e9e<\/strong> . Les plats th\u00e9matiques peuvent repr\u00e9senter un outil de marketing tr\u00e8s rentable. Si vous mesurez la popularit\u00e9 des entr\u00e9es, desserts, boissons et plats festifs, vous d\u00e9couvrirez peut-\u00eatre des mani\u00e8res de cr\u00e9er une ambiance similaire \u00e0 la Saint-Valentin, \u00e0 P\u00e2ques ou \u00e0 la f\u00eate des M\u00e8res.<br \/>\n<strong>Cartes-cadeaux.<\/strong> Ne vous contentez pas de surveiller les ventes, assurez-vous aussi de conna\u00eetre le moment o\u00f9 les gens utilisent leur carte, le nombre de convives qui les accompagnent et le montant moyen des factures. Montrez \u00e9galement \u00e0 vos employ\u00e9s comment aborder les nouveaux clients ou incitez ces derniers \u00e0 revenir gr\u00e2ce \u00e0 une promotion comme un dessert gratuit lors de leur prochaine visite.<br \/>\n<strong>Services de traiteur.<\/strong> \u00c9valuez la fid\u00e9lit\u00e9 de votre client\u00e8le et veillez \u00e0 envoyer un message \u00e0 vos clients, particuli\u00e8rement, les entreprises qui risquent de faire de nouveau appel \u00e0 vos services.<br \/>\n<strong>Personnel. <\/strong>Les restaurateurs sont toujours en qu\u00eate de bons employ\u00e9s. Et la p\u00e9riode des f\u00eates vous permet d\u2019embaucher des employ\u00e9s temporaires et de les observer \u00e0 l\u2019\u0153uvre. Retenez ceux qui sont tr\u00e8s motiv\u00e9s et qui arrivent \u00e0 susciter un enthousiasme \u00e0 la table se traduisant par des ventes. Demandez-leur aussi des r\u00e9f\u00e9rences afin de vous cr\u00e9er un bassin de candidats sur lesquels compter, \u00e0 tout le moins pour la p\u00e9riode des f\u00eates suivante.<\/p>","protected":false},"excerpt":{"rendered":"<p>The data you collect this year can make future holiday seasons even brighter. The holiday season is filled with busy tables, banquets, office parties, catering, gift card sales and so on. It\u2019s hard to know what\u2019s working until things slow down. If you can\u2019t track your results in the moment, take time to do a [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":26835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,123,112,69,111,113],"tags":[],"class_list":["post-25531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare","category-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Will You Measure Holiday Dining Success? | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/comment-evaluer-son-succes-pour-la-periode-des-fetes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Will You Measure Holiday Dining Success?\" \/>\n<meta property=\"og:description\" content=\"The data you collect this year can make future holiday seasons even brighter. The holiday season is filled with busy tables, banquets, office parties, catering, gift card sales and so on. It\u2019s hard to know what\u2019s working until things slow down. If you can\u2019t track your results in the moment, take time to do a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/comment-evaluer-son-succes-pour-la-periode-des-fetes\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-30T17:09:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T15:14:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Holiday-Festive-Restaurant_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Will You Measure Holiday Dining Success? | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/fr-ca\/ideas\/comment-evaluer-son-succes-pour-la-periode-des-fetes\/","og_locale":"fr_CA","og_type":"article","og_title":"How Will You Measure Holiday Dining Success?","og_description":"The data you collect this year can make future holiday seasons even brighter. The holiday season is filled with busy tables, banquets, office parties, catering, gift card sales and so on. It\u2019s hard to know what\u2019s working until things slow down. If you can\u2019t track your results in the moment, take time to do a [&hellip;]","og_url":"https:\/\/gfs.ca\/fr-ca\/ideas\/comment-evaluer-son-succes-pour-la-periode-des-fetes\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2019-09-30T17:09:01+00:00","article_modified_time":"2025-07-01T15:14:53+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Holiday-Festive-Restaurant_0.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@cody.rivers@gfs.com","twitter_site":"@GFSDelivers","twitter_misc":{"\u00c9crit par":"Cody Rivers","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.ca\/en-ca\/ideas\/how-will-you-measure-holiday-dining-success\/#article","isPartOf":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/how-will-you-measure-holiday-dining-success\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374"},"headline":"How Will You Measure Holiday Dining Success?","datePublished":"2019-09-30T17:09:01+00:00","dateModified":"2025-07-01T15:14:53+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/how-will-you-measure-holiday-dining-success\/"},"wordCount":494,"publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/how-will-you-measure-holiday-dining-success\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Holiday-Festive-Restaurant_0.jpg","articleSection":["Catering &amp; Small Business","Hotels &amp; Hospitality","Restaurant &amp; Bars","Running Your Business","Senior Living &amp; Healthcare","University"],"inLanguage":"fr-CA"},{"@type":["WebPage","CollectionPage"],"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/how-will-you-measure-holiday-dining-success\/","url":"https:\/\/gfs.ca\/en-ca\/ideas\/how-will-you-measure-holiday-dining-success\/","name":"How Will You Measure Holiday Dining Success? | Gordon Food Service","isPartOf":{"@id":"https:\/\/gfs.ca\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/how-will-you-measure-holiday-dining-success\/#primaryimage"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/how-will-you-measure-holiday-dining-success\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Holiday-Festive-Restaurant_0.jpg","datePublished":"2019-09-30T17:09:01+00:00","dateModified":"2025-07-01T15:14:53+00:00","breadcrumb":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/how-will-you-measure-holiday-dining-success\/#breadcrumb"},"inLanguage":"fr-CA"},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/ideas\/how-will-you-measure-holiday-dining-success\/#primaryimage","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Holiday-Festive-Restaurant_0.jpg","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Holiday-Festive-Restaurant_0.jpg","width":760,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/gfs.ca\/en-ca\/ideas\/how-will-you-measure-holiday-dining-success\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gfs.ca\/en-ca\/"},{"@type":"ListItem","position":2,"name":"How Will You Measure Holiday Dining Success?"}]},{"@type":"WebSite","@id":"https:\/\/gfs.ca\/en-ca\/#website","url":"https:\/\/gfs.ca\/en-ca\/","name":"Service alimentaire Gordon","description":"","publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gfs.ca\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/gfs.ca\/en-ca\/#organization","name":"Service alimentaire Gordon","url":"https:\/\/gfs.ca\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","width":1200,"height":630,"caption":"Gordon Food Service"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GordonFoodService\/","https:\/\/x.com\/GFSDelivers","https:\/\/www.instagram.com\/gordonfoodservice\/","https:\/\/www.linkedin.com\/company\/gordon-food-service\/"]},{"@type":"Person","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374","name":"Cody Rivers","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","caption":"Cody Rivers"},"sameAs":["https:\/\/x.com\/cody.rivers@gfs.com"]}]}},"_links":{"self":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/comments?post=25531"}],"version-history":[{"count":1,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25531\/revisions"}],"predecessor-version":[{"id":38583,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25531\/revisions\/38583"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media\/26835"}],"wp:attachment":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media?parent=25531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/categories?post=25531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/tags?post=25531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}