{"id":25505,"date":"2020-04-14T15:04:29","date_gmt":"2020-04-14T19:04:29","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/now-is-the-time-to-engage-on-social-media\/"},"modified":"2025-07-01T11:06:40","modified_gmt":"2025-07-01T15:06:40","slug":"cest-le-moment-detre-bien-present-dans-les-medias-sociaux","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/now-is-the-time-to-engage-on-social-media\/","title":{"rendered":"C\u2019est le moment d\u2019\u00eatre bien pr\u00e9sent dans les m\u00e9dias sociaux"},"content":{"rendered":"<h2>Les gens en confinement passent beaucoup de temps en ligne. N\u2019h\u00e9sitez donc pas \u00e0 partager votre message.<\/h2>\n<p>L\u2019apparition soudaine de la COVID-19 a engendr\u00e9 bien des difficult\u00e9s pour les restaurateurs, y compris en mati\u00e8re de communication. \u00c0 d\u00e9faut d\u2019un plan pr\u00e9alablement \u00e9tabli pour ce genre de situation, ils se tournent pour la plupart vers les m\u00e9dias sociaux.<\/p>\n<p>La pr\u00e9sence en ligne peut stimuler les affaires, m\u00eame quand les clients ne peuvent manger sur place. Si vous n\u2019\u00eates pas d\u00e9j\u00e0 actif dans les m\u00e9dias sociaux, c\u2019est peut-\u00eatre le temps de commencer \u00e0 l\u2019\u00eatre. Si vous l\u2019\u00eates d\u00e9j\u00e0, c\u2019est l\u2019occasion d\u2019explorer de nouvelles possibilit\u00e9s. Nous avons demand\u00e9 \u00e0 des sp\u00e9cialistes chez Facebook <a href=\"https:\/\/www.facebook.com\/business\/boost\/resource\/restaurants?lead_source=business-resource-hub\">pourquoi les m\u00e9dias sociaux sont essentiels \u00e0 la poursuite de vos activit\u00e9s<\/a> pendant cette p\u00e9riode sans pr\u00e9c\u00e9dent.&nbsp;<\/p>\n<p><strong>Pourquoi les m\u00e9dias sociaux comptent-ils autant en ce moment?<\/strong><\/p>\n<p>Les gens sont confin\u00e9s chez eux. L\u2019interaction en ligne, y compris dans les m\u00e9dias sociaux, leur sert de lien avec le monde ext\u00e9rieur. Voici en quoi c\u2019est avantageux pour les restaurateurs :<\/p>\n<ul>\n<li>La cr\u00e9ation de liens maintenant peut favoriser la fid\u00e9lisation \u00e0 long terme<\/li>\n<li>L\u2019envoi de renseignements sur le ramassage ou la livraison est instantan\u00e9<\/li>\n<li>L\u2019achalandage sur le site Internet, qui met de l\u2019avant le menu et l\u2019identit\u00e9 de marque, risque d\u2019augmenter<\/li>\n<\/ul>\n<p><strong>Qui consulte les m\u00e9dias sociaux?<\/strong><\/p>\n<p>Avant que la COVID-19 ne pousse presque tout le monde \u00e0 s\u2019int\u00e9resser <a href=\"https:\/\/www.socialmediatoday.com\/news\/how-instagram-changed-the-restaurant-industry-infographic\/572565\/\">aux m\u00e9dias sociaux<\/a> , 70 % des gens affirmaient utiliser les m\u00e9dias sociaux pour choisir un restaurant, selon Social Media Today. Plus pr\u00e9cis\u00e9ment :<\/p>\n<ul>\n<li>59 % des Y qui fr\u00e9quentent les restaurants consultent tr\u00e8s souvent des menus en ligne<\/li>\n<li>69 % d\u2019entre eux prennent leurs plats en photo avant de les manger<\/li>\n<li>50 % des Z pr\u00e9f\u00e8rent les \u00e9tablissements \u00e0 service limit\u00e9 et ceux de restauration rapide haut de gamme<\/li>\n<\/ul>\n<p><strong>Qu\u2019est-ce que les restaurateurs y gagnent?<\/strong><\/p>\n<p>Pendant le confinement, la plupart des gens passent plus de temps en ligne. C\u2019est donc une belle occasion de cr\u00e9er des liens ou de les renforcer. On peut utiliser les m\u00e9dias sociaux pour :<\/p>\n<ul>\n<li>Trouver des clients affam\u00e9s en qu\u00eate d\u2019un cong\u00e9 de cuisine<\/li>\n<li>Renforcer la confiance et la loyaut\u00e9 en mettant de l\u2019avant l\u2019importance de la s\u00e9curit\u00e9<\/li>\n<li>Raffiner son identit\u00e9 de marque gr\u00e2ce aux recommandations de la client\u00e8le<\/li>\n<li>Communiquer de l\u2019information importante sur son \u00e9tablissement en temps r\u00e9el<\/li>\n<\/ul>\n<p><strong>Que doit-on partager?<\/strong><\/p>\n<p>Peu importe ce qu\u2019on choisit de communiquer, il faut le faire de mani\u00e8re sinc\u00e8re. Les restaurateurs doivent s\u2019adresser aux clients comme ils les accueillent normalement. Voici quelques aspects \u00e0 privil\u00e9gier :<\/p>\n<ul>\n<li>Communiquer ses heures d\u2019ouverture pour le ramassage et la livraison<\/li>\n<li>Faire la promotion des plats du jour et repas familiaux (accompagn\u00e9s d\u2019images)<\/li>\n<li>Se cr\u00e9er un mot-clic et encourager les gens \u00e0 l\u2019utiliser\n<ul>\n<li>#plats\u00e0emporter<\/li>\n<li>#mangerchezsoi<\/li>\n<li>#bo\u00eetes\u00e0lunchr\u00e9invent\u00e9es<\/li>\n<li>#platsr\u00e9confortants<\/li>\n<li>#comfortfoodnow<\/li>\n<li>#takeouttuesday<\/li>\n<\/ul>\n<\/li>\n<li>Demander aux gens de partager ses publications<\/li>\n<li>Utilize this guide from Facebook for <a href=\"https:\/\/www.gfs.com\/sites\/default\/files\/Responding%20to%20COVID-19%20for%20Restaurant%20Advertisers.pdf\">How Restaurants Can Respond To COVID-19<\/a><\/li>\n<\/ul>\n<p>Oui, il est possible de faire la promotion de son entreprise en ces temps difficiles. M\u00eame s\u2019il revient \u00e0 chacun de d\u00e9cider du temps qu\u2019il souhaite consacrer aux m\u00e9dias sociaux, il faut savoir que la pr\u00e9sence en ligne peut aider \u00e0 traverser la crise, mais aussi cr\u00e9er des liens qui pourraient s\u2019av\u00e9rer pr\u00e9cieux dans le futur.<\/p>","protected":false},"excerpt":{"rendered":"<p>People in isolation are spending more time online, so share your restaurant\u2019s message. COVID-19\u2019s suddenness has restaurants scrambling to reach customers. Lacking a playbook for communicating in a time like this, many foodservice operators are turning to social media. Online connections can keep orders coming in, even when guests can\u2019t come into your dining room. [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":26806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,123,112,69,111,113],"tags":[],"class_list":["post-25505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare","category-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Now is the Time to Engage on Social Media | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Now is the Time to Engage on Social Media\" \/>\n<meta property=\"og:description\" content=\"People in isolation are spending more time online, so share your restaurant\u2019s message. COVID-19\u2019s suddenness has restaurants scrambling to reach customers. Lacking a playbook for communicating in a time like this, many foodservice operators are turning to social media. Online connections can keep orders coming in, even when guests can\u2019t come into your dining room. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-14T19:04:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T15:06:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/CovidandSocialMedia_0-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1709\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Now is the Time to Engage on Social Media | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/","og_locale":"fr_CA","og_type":"article","og_title":"Now is the Time to Engage on Social Media","og_description":"People in isolation are spending more time online, so share your restaurant\u2019s message. COVID-19\u2019s suddenness has restaurants scrambling to reach customers. Lacking a playbook for communicating in a time like this, many foodservice operators are turning to social media. Online connections can keep orders coming in, even when guests can\u2019t come into your dining room. [&hellip;]","og_url":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2020-04-14T19:04:29+00:00","article_modified_time":"2025-07-01T15:06:40+00:00","og_image":[{"width":2560,"height":1709,"url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/CovidandSocialMedia_0-scaled.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@cody.rivers@gfs.com","twitter_site":"@GFSDelivers","twitter_misc":{"\u00c9crit par":"Cody Rivers","Estimation du temps de lecture":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/#article","isPartOf":{"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374"},"headline":"Now is the Time to Engage on Social Media","datePublished":"2020-04-14T19:04:29+00:00","dateModified":"2025-07-01T15:06:40+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/"},"wordCount":419,"publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"image":{"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/CovidandSocialMedia_0-scaled.jpg","articleSection":["Catering &amp; Small Business","Hotels &amp; Hospitality","Restaurant &amp; Bars","Running Your Business","Senior Living &amp; Healthcare","University"],"inLanguage":"fr-CA"},{"@type":["WebPage","CollectionPage"],"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/","url":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/","name":"Now is the Time to Engage on Social Media | Gordon Food Service","isPartOf":{"@id":"https:\/\/gfs.ca\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/#primaryimage"},"image":{"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/CovidandSocialMedia_0-scaled.jpg","datePublished":"2020-04-14T19:04:29+00:00","dateModified":"2025-07-01T15:06:40+00:00","breadcrumb":{"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/#breadcrumb"},"inLanguage":"fr-CA"},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/#primaryimage","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/CovidandSocialMedia_0-scaled.jpg","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/CovidandSocialMedia_0-scaled.jpg","width":2560,"height":1709},{"@type":"BreadcrumbList","@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/cest-le-moment-detre-bien-present-dans-les-medias-sociaux\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gfs.ca\/en-ca\/"},{"@type":"ListItem","position":2,"name":"Now is the Time to Engage on Social Media"}]},{"@type":"WebSite","@id":"https:\/\/gfs.ca\/en-ca\/#website","url":"https:\/\/gfs.ca\/en-ca\/","name":"Service alimentaire Gordon","description":"","publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gfs.ca\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/gfs.ca\/en-ca\/#organization","name":"Service alimentaire Gordon","url":"https:\/\/gfs.ca\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","width":1200,"height":630,"caption":"Gordon Food Service"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GordonFoodService\/","https:\/\/x.com\/GFSDelivers","https:\/\/www.instagram.com\/gordonfoodservice\/","https:\/\/www.linkedin.com\/company\/gordon-food-service\/"]},{"@type":"Person","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374","name":"Cody Rivers","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","caption":"Cody Rivers"},"sameAs":["https:\/\/x.com\/cody.rivers@gfs.com"]}]}},"_links":{"self":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/comments?post=25505"}],"version-history":[{"count":1,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25505\/revisions"}],"predecessor-version":[{"id":38548,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25505\/revisions\/38548"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media\/26806"}],"wp:attachment":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media?parent=25505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/categories?post=25505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/tags?post=25505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}