Alors que les temp\u00e9ratures se rafra\u00eechissent dans certaines r\u00e9gions du pays, le secteur de la restauration s'interroge : \u201cComment maintenir une distance sociale lorsqu'il y a un pied de neige sur la terrasse ?\u201d <\/p>\n
Le COVID-19 a oblig\u00e9 les restaurants et les services de restauration \u00e0 s'adapter comme jamais auparavant. Les places assises \u00e0 l'ext\u00e9rieur pendant les mois d'automne et d'hiver constitueront un autre d\u00e9fi pour assurer la s\u00e9curit\u00e9 des clients sans sacrifier le nombre de tables. <\/p>\n
Voici la bonne nouvelle : Pour de nombreux restaurants situ\u00e9s dans des climats plus froids, des strat\u00e9gies d'installation de si\u00e8ges en plein air ont \u00e9t\u00e9 mises en place avant l'entr\u00e9e en vigueur de la directive COVID-19. Cela s'appliquera \u00e0 un plus grand nombre d'\u00e9tablissements, car la plupart des autorit\u00e9s locales ont \u00e9tendu le zonage des places en plein air et ont m\u00eame contribu\u00e9 \u00e0 cr\u00e9er davantage d'opportunit\u00e9s pour que les restaurants puissent continuer \u00e0 servir dans la neige. <\/p>\n
Sonia Kniehl, directrice g\u00e9n\u00e9rale de La Bocca, a fait part de ses meilleures pratiques en mati\u00e8re de restauration en plein air, que les exploitants peuvent mettre en \u0153uvre \u00e0 moindre co\u00fbt. La Bocca, situ\u00e9 \u00e0 Whistler, en Colombie-Britannique, est un \u00e9tablissement bien adapt\u00e9 \u00e0 la restauration par temps froid. <\/p>\n
\u201cSi vous descendez de la montagne en tenue de ski, vous pouvez facilement rester assis dehors avec les chauffages allum\u00e9s pendant plus d'une heure\u201d, a d\u00e9clar\u00e9 M. Kniehl. <\/p><\/blockquote>\n
Voici ses astuces pour am\u00e9liorer les repas en plein air pendant les mois les plus froids. <\/p>\n
Ne vous cachez pas du froid.<\/strong> Si vos employ\u00e9s ne sont pas enthousiastes \u00e0 l'id\u00e9e d'\u00eatre en plein air, vos clients en feront de m\u00eame. Adoptez l'id\u00e9e d'un repas en plein air par temps froid et laissez-vous s\u00e9duire par les circonstances frisquettes. Lancez un concours de cadeaux sur les m\u00e9dias sociaux pour les clients assis \u00e0 l'ext\u00e9rieur. Cr\u00e9ez un \u201cclub de bonnets et de gants\u201d pour les clients fid\u00e8les, avec des r\u00e9ductions tout au long de l'hiver. Placez des grils \u00e0 l'ext\u00e9rieur, pr\u00e8s des si\u00e8ges des clients, pour cr\u00e9er un th\u00e8me \u201ctailgating\u201d. La cr\u00e9ativit\u00e9 est \u00e0 l'origine de la r\u00e9ussite des op\u00e9rations durant l'\u00e9t\u00e9, et il en sera de m\u00eame cet hiver. <\/p>\nSuivez le soleil.<\/strong> Les heures de clart\u00e9 diminuant \u00e0 l'approche du solstice d'hiver, il est essentiel pour les clients de savoir o\u00f9 le soleil frappe vos si\u00e8ges d'ext\u00e9rieur d'une semaine \u00e0 l'autre. Veillez \u00e0 ajuster vos si\u00e8ges pour maximiser l'exposition au soleil. Le soleil est votre alli\u00e9 et une source de chaleur gratuite. <\/p>\nCirculation de la chaleur.<\/strong> Nous savons tous que la chaleur monte, alors utilisez des ventilateurs pour faire circuler la chaleur pr\u00e9cieuse des chauffages de terrasse vers les clients frileux en bas. La pr\u00e9sence d'un auvent, d'une pergola ou d'un plafond peut constituer un point de fixation essentiel. Si vous cl\u00f4turez votre terrasse, veillez \u00e0 ce que la chaleur ne s'\u00e9chappe pas par les coutures ou le sol. <\/p>\nCouvertures.<\/strong> \u00c0 une \u00e9poque o\u00f9 le COVID n'existait pas, fournir des couvertures chaudes aux clients \u00e9tait un moyen facile de leur assurer chaleur et confort lorsqu'ils mangeaient ou attendaient une table. Si vous fournissez des couvertures, vous devez indiquer \u00e0 vos clients qu'elles sont correctement lav\u00e9es et d\u00e9sinfect\u00e9es. Pour ce faire, apposez des affiches ou demandez au personnel de service de communiquer et d'offrir les couvertures directement aux clients. <\/p>\nCr\u00e9er une exp\u00e9rience d'attente num\u00e9rique.<\/strong> Pendant les mois les plus froids, les clients s'appuieront largement sur la communication num\u00e9rique pour r\u00e9server, afin de ne pas rester bloqu\u00e9s dans le froid. Am\u00e9liorez leur exp\u00e9rience d'attente avec des \u201codeurs\u201d num\u00e9riques telles que des menus vid\u00e9o, des messages du chef ou des jeux-questionnaires sur le th\u00e8me du restaurant. \u00c9tendez votre Wi-Fi \u00e0 la terrasse pour permettre aux clients d'utiliser votre point de vente pendant qu'ils attendent. <\/p>\nMenu pour le froid.<\/strong> Suivez l'exemple des stations de ski comme La Bocca, m\u00eame si vous n'avez pas de montagne en toile de fond. Ajoutez un caf\u00e9 ou une station de livraison \u00e0 emporter \u00e0 votre terrasse, \u00e9laborez un menu de boissons et de plats chauds et pr\u00e9voyez de nombreuses sources de chaleur (torches, chemin\u00e9es, chaufferettes de table individuelles). Am\u00e9nagez des places en plein air \u00e0 l'occasion des f\u00eates de fin d'ann\u00e9e, comme un march\u00e9 de No\u00ebl, en vous associant avec les commerces voisins. <\/p>\nPrenez le temps de vous adapter aux mois d'hiver. Appuyez-vous sur les r\u00e9ussites et tirez les le\u00e7ons des erreurs de l'\u00e9t\u00e9 et des saisons pr\u00e9c\u00e9dentes pour garantir la satisfaction et le plaisir des clients.<\/p>\n
Consultez nos outils et ressources pour les repas d'hiver.<\/a>
\n <\/p>","protected":false},"excerpt":{"rendered":"As temperatures cool across parts of the country, the restaurant industry is wondering: \u201cHow do we maintain social distancing when there\u2019s a foot of snow on the patio?\u201d COVID-19 has forced restaurants and foodservice operations to adapt like never before. Outdoor seating in the autumn and winter months will be another challenge to keep customers […]<\/p>\n","protected":false},"author":19,"featured_media":26782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,123,112,69,113],"tags":[],"class_list":["post-25478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-university"],"acf":[],"yoast_head":"\n
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