{"id":25469,"date":"2020-11-19T16:11:29","date_gmt":"2020-11-19T21:11:29","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/unwrap-profits-with-holiday-gift-boxes-and-meal-kits\/"},"modified":"2025-07-01T10:58:18","modified_gmt":"2025-07-01T14:58:18","slug":"des-fetes-rentables-grace-aux-boites-cadeaux-et-boites-repas","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/unwrap-profits-with-holiday-gift-boxes-and-meal-kits\/","title":{"rendered":"Des f\u00eates rentables gr\u00e2ce aux bo\u00eetes-cadeaux et bo\u00eetes-repas"},"content":{"rendered":"<h2>D\u00e9couvrez comment faire entrer votre marque dans les chaumi\u00e8res en offrant des repas pratiques et des produits pour les bas de No\u00ebl.<\/h2>\n<p>Cette ann\u00e9e, les restaurants ont d\u00fb constamment adapter leurs plans et leur menu. Et la p\u00e9riode des f\u00eates n\u2019y fera pas exception. Beaucoup de restaurateurs sont \u00e0 la recherche d\u2019une nouvelle approche qui aidera \u00e0 compenser l\u2019absence de grands \u00e9v\u00e9nements et foules en salle \u00e0 manger. Les bo\u00eetes-cadeaux et bo\u00eetes-repas pourraient bien faire partie de la solution.<\/p>\n<p>Voici quelques id\u00e9es que nos sp\u00e9cialistes culinaires de Service alimentaire Gordon ont \u00e0 proposer aux restaurateurs en qu\u00eate d\u2019un nouvel angle d\u2019approche pour stimuler les ventes en cette p\u00e9riode de fin d\u2019ann\u00e9e g\u00e9n\u00e9ralement tr\u00e8s occup\u00e9e.<\/p>\n<h3>Bo\u00eetes-cadeaux<\/h3>\n<p>Selon le chef Bobby Viel, les gens sont toujours heureux de recevoir de la nourriture en cadeau. \u00ab\u00adLes bo\u00eetes-cadeaux sont une belle occasion de cr\u00e9er des produits irr\u00e9sistibles dont les gens se r\u00e9galeront\u00bb, explique-t-il. Et elles peuvent contenir plein d\u2019aliments qui se conservent bien. Pensons notamment \u00e0 des aliments en pot, en bo\u00eete ou en sac :<\/p>\n<ul>\n<li>Fruits s\u00e9ch\u00e9s et noix r\u00f4ties<\/li>\n<li>Gel\u00e9es, confitures, \u00e9pices, huiles infus\u00e9es et saucissons<\/li>\n<li>Fromage, tartinades et sauces<\/li>\n<li>Craquelins et pain<\/li>\n<\/ul>\n<p>Avec ce genre de bo\u00eete, il ne faut jamais oublier le pouvoir du marketing, affirme la chef Rachel Mazur. \u00ab\u00adPensez toujours \u00e0 votre image de marque et veillez \u00e0 ce que votre nom apparaisse sur les \u00e9tiquettes des produits.\u00bb On peut aussi ajouter une carte de souhaits, un menu ou un coupon-rabais en vue d\u2019une prochaine visite.&nbsp;<\/p>\n<p>Pour rendre la chose vraiment attrayante, faites en sorte que les bo\u00eetes ressemblent \u00e0 un cadeau en utilisant un papier festif, du ruban, un chou et une \u00e9tiquette-cadeau.<\/p>\n<h3>Les bo\u00eetes de pr\u00eat-\u00e0-cuisiner<\/h3>\n<p>Cette ann\u00e9e, la f\u00eate des M\u00e8res et P\u00e2ques ont permis de constater que les bo\u00eetes-repas et les repas familiaux sont \u00e0 la fois pratiques pour les clients et utiles pour rester pr\u00e9sents \u00e0 l\u2019esprit des gens. Voici quelques id\u00e9es \u00e0 explorer :<\/p>\n<ul>\n<li><strong>Bo\u00eetes-repas.<\/strong> Fournissez un repas complet (dinde, jambon, p\u00e2tes, etc.) qui est pr\u00eat \u00e0 servir ou qu\u2019il suffit de r\u00e9chauffer. Cette approche convient aussi \u00e0 vos sp\u00e9cialit\u00e9s : plats v\u00e9g\u00e9tariens saisonniers, salades, bar \u00e0 tacos, etc. Pr\u00e9sentez l\u2019id\u00e9e comme une fa\u00e7on de se simplifier la vie pendant les f\u00eates.<\/li>\n<li><strong>Repas d\u00e9construits.<\/strong> Fournissez tous les ingr\u00e9dients ainsi que les directives n\u00e9cessaires pour pr\u00e9parer un repas \u00e0 la maison. Pr\u00e9sentez la chose comme une mani\u00e8re de passer du bon temps en famille autant en cuisine qu\u2019\u00e0 table.<\/li>\n<\/ul>\n<p>Il faut aussi savoir que ces deux id\u00e9es ne se limitent pas aux f\u00eates. Ce sont de bons moyens de rejoindre les clients qui adorent ce que vous offrez, mais qui ne sont pas \u00e0 l\u2019aise de manger sur place. \u00c0 ce sujet, Bobby Viel cite un \u00e9tablissement du Maine qui a pris exemple sur les entreprises offrant des bo\u00eetes de pr\u00eat-\u00e0-cuisiner pour demeurer de la partie pendant la pand\u00e9mie.<\/p>\n<p>\u00ab\u00adIls ont choisi certains de leurs meilleurs produits \u00e0 cuire au four et ont vendu les recettes \u00e0 part, cr\u00e9ant du mat\u00e9riel promotionnel, des directives de pr\u00e9paration et des bo\u00eetes portant leur marque, explique-t-il. Ils ont m\u00eame cr\u00e9\u00e9 des vid\u00e9os. Quand les gens achetaient la bo\u00eete, ils obtenaient un lien qui leur permettait de voir comment pr\u00e9parer la recette.\u00bb<\/p>","protected":false},"excerpt":{"rendered":"<p>Send your brand home for the holidays with stocking stuffers and meal convenience. Restaurants have adjusted plans and menus throughout 2020, and the holiday season will be no different. Instead of big dine-in crowds and catering events, operators this year are looking for a new approach. Gift boxes and meal kits could be the solution. [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":26753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,112,69],"tags":[],"class_list":["post-25469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unwrap Profits with Holiday Gift Boxes and Meal Kits | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/des-fetes-rentables-grace-aux-boites-cadeaux-et-boites-repas\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unwrap Profits with Holiday Gift Boxes and Meal Kits\" \/>\n<meta property=\"og:description\" content=\"Send your brand home for the holidays with stocking stuffers and meal convenience. Restaurants have adjusted plans and menus throughout 2020, and the holiday season will be no different. Instead of big dine-in crowds and catering events, operators this year are looking for a new approach. Gift boxes and meal kits could be the solution. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/des-fetes-rentables-grace-aux-boites-cadeaux-et-boites-repas\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-19T21:11:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T14:58:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Holiday-Gift-Box-Meal-Kit-Idea-Center-760x400_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unwrap Profits with Holiday Gift Boxes and Meal Kits | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/fr-ca\/ideas\/des-fetes-rentables-grace-aux-boites-cadeaux-et-boites-repas\/","og_locale":"fr_CA","og_type":"article","og_title":"Unwrap Profits with Holiday Gift Boxes and Meal Kits","og_description":"Send your brand home for the holidays with stocking stuffers and meal convenience. Restaurants have adjusted plans and menus throughout 2020, and the holiday season will be no different. Instead of big dine-in crowds and catering events, operators this year are looking for a new approach. Gift boxes and meal kits could be the solution. [&hellip;]","og_url":"https:\/\/gfs.ca\/fr-ca\/ideas\/des-fetes-rentables-grace-aux-boites-cadeaux-et-boites-repas\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2020-11-19T21:11:29+00:00","article_modified_time":"2025-07-01T14:58:18+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Holiday-Gift-Box-Meal-Kit-Idea-Center-760x400_1.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@cody.rivers@gfs.com","twitter_site":"@GFSDelivers","twitter_misc":{"\u00c9crit par":"Cody Rivers","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.ca\/en-ca\/ideas\/unwrap-profits-with-holiday-gift-boxes-and-meal-kits\/#article","isPartOf":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/unwrap-profits-with-holiday-gift-boxes-and-meal-kits\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374"},"headline":"Unwrap Profits with Holiday Gift Boxes and Meal Kits","datePublished":"2020-11-19T21:11:29+00:00","dateModified":"2025-07-01T14:58:18+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/unwrap-profits-with-holiday-gift-boxes-and-meal-kits\/"},"wordCount":454,"publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/ideas\/unwrap-profits-with-holiday-gift-boxes-and-meal-kits\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Holiday-Gift-Box-Meal-Kit-Idea-Center-760x400_1.jpg","articleSection":["Catering &amp; 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