{"id":25449,"date":"2021-04-12T14:04:41","date_gmt":"2021-04-12T18:04:41","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/define-your-healthcare-brand-and-deliver\/"},"modified":"2023-01-25T13:01:20","modified_gmt":"2023-01-25T18:01:20","slug":"sante-definissez-votre-identite-de-marque-et-livrez-la-marchandise","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/define-your-healthcare-brand-and-deliver\/","title":{"rendered":"Sant\u00e9 : D\u00e9finissez votre identit\u00e9 de marque et livrez la marchandise"},"content":{"rendered":"<h2>Pour d\u00e9terminer la direction \u00e0 prendre, commencez par comprendre qui vous servez et ce qu\u2019ils aiment.<\/h2>\n<p>L\u2019identit\u00e9 de marque est aussi importante dans le milieu de la sant\u00e9 et des r\u00e9sidences pour a\u00een\u00e9s qu\u2019elle l\u2019est dans le milieu des affaires. Et le concept n\u2019est pas plus compliqu\u00e9. Il s\u2019agit de dire aux gens qui vous \u00eates et ce que vous pouvez faire pour eux. Votre programme de repas peut vous aider \u00e0 construire cette identit\u00e9 et \u00e0 tenir vos promesses.<\/p>\n<p>Tout le monde vante l\u2019innovation et la bonne sant\u00e9. Les plats que vous offrez et la fa\u00e7on dont vous les servez peuvent vous aider \u00e0 vous d\u00e9marquer dans cette mer d\u2019affirmations semblables. Ensuite, il ne vous reste plus qu\u2019\u00e0 garder le cap.<\/p>\n<h3>Se poser les bonnes questions<\/h3>\n<p>Que vous soyez dans un gros \u00e9tablissement de sant\u00e9 ou une petite r\u00e9sidence ind\u00e9pendante tiss\u00e9e serr\u00e9e, vous devez commencer par examiner ce qui suit :<\/p>\n<p><strong>Cibler son public<\/strong><\/p>\n<ul>\n<li>Qui sont vos principaux clients?<\/li>\n<li>Quelles sont leurs attentes en mati\u00e8re de repas?<\/li>\n<li>Que font vos concurrents?<\/li>\n<\/ul>\n<p><strong>Sonder les gens et examiner les r\u00e9sultats<\/strong><\/p>\n<ul>\n<li>Qu\u2019est-ce que les gens savent\/aiment de votre \u00e9tablissement?<\/li>\n<li>Comment les gens r\u00e9agissent-ils \u00e0 vos communications?<\/li>\n<li>Quelles sont leurs craintes et leurs r\u00e9ticences?<\/li>\n<\/ul>\n<p><strong>Trouver des avenues \u00e0 explorer<\/strong><\/p>\n<ul>\n<li>\u00c0 quels autres endroits les r\u00e9sidents ont-ils envisag\u00e9 d\u2019aller?<\/li>\n<li>Que fait votre service alimentaire pour renforcer la fid\u00e9lisation?<\/li>\n<\/ul>\n<h3>Aller dans la bonne direction<\/h3>\n<p>Les sondages cr\u00e9ent un sentiment d\u2019appartenance sur lequel vous pouvez vous appuyer. Les r\u00e9ponses vous permettront aussi de savoir ce qui compte le plus pour votre client\u00e8le cible. Vous pourrez ensuite vous b\u00e2tir une identit\u00e9 de marque \u00e0 partir des aspects pour lesquels vous souhaitez vous d\u00e9marquer. Voici quelques exemples :<\/p>\n<ul>\n<li>Plats d\u2019excellente qualit\u00e9<\/li>\n<li>Exp\u00e9rience exceptionnelle (accueil, service, atmosph\u00e8re, etc.)<\/li>\n<li>Bien-\u00eatre (repas \u00e9quilibr\u00e9s, r\u00e9gime MIND, etc.)<\/li>\n<li>R\u00e9gimes th\u00e9rapeutiques (sant\u00e9 du c\u0153ur, diab\u00e8te, texture adapt\u00e9e, etc.)<\/li>\n<li>Responsabilit\u00e9 de g\u00e9rance (conscience environnementale, service communautaire, etc.)<\/li>\n<\/ul>\n<p>Tout ce processus vous permettra de bonifier ce qui fonctionne d\u00e9j\u00e0 bien, mais aussi de d\u00e9couvrir des \u00e9l\u00e9ments r\u00e9alisables qui manquent \u00e0 votre programme, par exemple, le service aux chambres, un caf\u00e9, la livraison de produits d\u2019\u00e9picerie ou tout simplement une nouvelle entr\u00e9e ou grignotine.<\/p>\n<p>Quand vous apportez des changements coh\u00e9rents avec votre promesse de marque, c\u2019est avantageux pour ceux que vous servez, mais \u00e7a permet aussi \u00e0 votre programme de se d\u00e9marquer. M\u00eame une victoire facile peut tracer la voie vers la r\u00e9ussite \u00e0 long terme.<\/p>\n<p>Pour en savoir plus sur les fa\u00e7ons de vous b\u00e2tir une identit\u00e9 de marque et de faire la promotion de votre programme de repas comme diff\u00e9renciateur dans un contexte de r\u00e9sidence, consultez notre nouveau guide, <a href=\"https:\/\/cms.gfs.ca\/sites\/default\/files\/Healthcare%20Guide%20to%20Marketing%20your%20Dining%20Experience-Digital-CA.pdf\"><em>Vos plats. Votre histoire<\/em><\/a>.<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Start by knowing who you serve and what they love to build your direction. Brand identity is as important in healthcare and senior living as it is in the corporate world. It\u2019s also just as basic: Telling people who you are and what you can do for them. Your food program can help build your [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":26732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[69,111],"tags":[],"class_list":["post-25449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-running-your-business","category-healthcare"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Define Your Healthcare Brand, and Deliver | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/sante-definissez-votre-identite-de-marque-et-livrez-la-marchandise\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Define Your Healthcare Brand, and Deliver\" \/>\n<meta property=\"og:description\" content=\"Start by knowing who you serve and what they love to build your direction. Brand identity is as important in healthcare and senior living as it is in the corporate world. It\u2019s also just as basic: Telling people who you are and what you can do for them. 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