{"id":25441,"date":"2021-06-07T16:06:06","date_gmt":"2021-06-07T20:06:06","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/success-story-closed-doors-open-up-opportunities\/"},"modified":"2025-07-01T10:51:34","modified_gmt":"2025-07-01T14:51:34","slug":"histoire-de-reussite-la-resilience-dune-entrepreneure","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/success-story-closed-doors-open-up-opportunities\/","title":{"rendered":"Histoire de r\u00e9ussite : la r\u00e9silience d\u2019une entrepreneure"},"content":{"rendered":"

Une entreprise compl\u00e8tement transform\u00e9e par les \u00e9preuves conna\u00eet du succ\u00e8s notamment gr\u00e2ce aux biscuits Yo-Yo.<\/h2>\n

Un seul jour peut transformer une entreprise. C\u2019est ce qui s\u2019est produit pour la Kitchen Door Food Company<\/a> au premier jour du confinement en Nouvelle-\u00c9cosse.<\/p>\n

La fondatrice de l\u2019entreprise, Patty Howard, s\u2019est r\u00e9invent\u00e9e avant m\u00eame que l\u2019expression ne devienne un clich\u00e9 en ces temps de pand\u00e9mie. En une semaine, elle a transform\u00e9 son entreprise gr\u00e2ce \u00e0 un plan de survie comprenant les biscuits Yo-Yo, une bi\u00e8re inusit\u00e9e et des cours de cuisine en ligne.<\/p>\n

Avant la pand\u00e9mie, la majorit\u00e9 de ses revenus provenait de son service de traiteur. En effet, environ 75 % de ses profits d\u00e9coulaient de mariages, d\u2019\u00e9v\u00e9nements sociaux et corporatifs et de la livraison en entreprise. Ces sources de revenus ont disparu en mars 2020.<\/p>\n

\u00abNous avons rapidement r\u00e9alis\u00e9 que nos r\u00e9serves \u00e9taient \u00e0 sec\u00bb, se souvient Patty. Elle a d\u00fb passer de 35 employ\u00e9s \u00e0 temps plein et 20 employ\u00e9s \u00e0 temps partiel \u00e0 quatre seulement. \u00abNous avons fait de la vente au t\u00e9l\u00e9phone pendant une semaine. La fin de semaine suivante, j\u2019ai cr\u00e9\u00e9 un site de commerce en ligne.\u00bb<\/p>\n

Le succ\u00e8s du commerce en ligne<\/h3>\n

Il \u00e9tait logique pour l\u2019entreprise de se consacrer davantage \u00e0 la vente au d\u00e9tail, m\u00eame si elle n\u2019avait jamais fait de commerce en ligne. Patty conna\u00eet depuis longtemps l\u2019importance d\u2019avoir des sources de revenus diversifi\u00e9es. Pour compenser les p\u00e9riodes creuses du service de traiteur, elle vendait des plats frais et surgel\u00e9s \u00e0 son magasin de Dartmouth.<\/p>\n

\u00abPeu d\u2019entreprises sont demeur\u00e9es ouvertes pendant le confinement, alors nous avons commenc\u00e9 \u00e0 cuisiner, dit-elle. Au d\u00e9part, les restaurants qui ont emprunt\u00e9 cette avenue ont connu beaucoup de difficult\u00e9s. Il manquait d\u2019emballages et les gens ne savaient pas vraiment comment faire la production et s\u2019assurer que \u00e7a fonctionnerait chez les clients.\u00bb<\/p>\n

Kitchen Door had all of its packaging and labeling in place, as well as clear instructions on how customers could prepare the food at home. They also had the skills to produce meals in volume \u00a0and achieve quality results.<\/p>\n

\u00abPendant les trois premiers mois, nos revenus de vente au d\u00e9tail \u00e9taient dix fois plus \u00e9lev\u00e9s qu\u2019\u00e0 l\u2019habitude, mais nos autres activit\u00e9s ne rapportaient rien\u00bb, explique Patty.<\/p>\n

Apr\u00e8s moins de deux semaines, elle a rappel\u00e9 deux employ\u00e9s, dont Andrew Ferrell, son chef cuisinier, qui a commenc\u00e9 \u00e0 offrir des cours de cuisine en ligne plut\u00f4t qu\u2019en personne.<\/p>\n

\"A<\/p>\n

Des cours de cuisine am\u00e9lior\u00e9s<\/h3>\n

Selon Patty, les cours de cuisine en personne visaient \u00e0 offrir une exp\u00e9rience raffin\u00e9e \u00e0 ses clients, qui pouvaient boire du vin et profiter d\u2019un repas trois services. Elle ne savait pas si ce format fonctionnerait en ligne.<\/p>\n

Certains des premiers cours ne comptaient que deux participants. Heureusement, leur popularit\u00e9 s\u2019est accrue, surtout gr\u00e2ce aux \u00e9v\u00e9nements priv\u00e9s.<\/p>\n

\u00abLorsque les gens ont r\u00e9alis\u00e9 que les choses ne reviendraient pas \u00e0 la normale de sit\u00f4t, les entreprises ont commenc\u00e9 \u00e0 chercher des moyens de renforcer l\u2019esprit d\u2019\u00e9quipe \u00e0 distance, et nous avons commenc\u00e9 \u00e0 faire des \u00e9v\u00e9nements\u00bb, raconte Patty.<\/p>\n

Un \u00e9v\u00e9nement organis\u00e9 par Doctors Nova Scotia, un organisme m\u00e9dical \u00e0 but non lucratif, a r\u00e9uni 156 personnes. R\u00e9parties en groupes de six, ces derni\u00e8res ont pr\u00e9par\u00e9 des repas \u00e0 partager avec l\u2019aide d\u2019un animateur.<\/p>\n

Ensuite, les cours ont \u00e9t\u00e9 offerts selon deux formules : les r\u00e9sidents locaux recevaient les ingr\u00e9dients n\u00e9cessaires livr\u00e9s par Kitchen Door, et les participants \u00e9loign\u00e9s recevaient une liste d\u2019\u00e9picerie. L\u2019entreprise doit le succ\u00e8s de ses \u00e9v\u00e9nements \u00e0 ses comp\u00e9tences de traiteur, \u00e0 ses capacit\u00e9s de vente au d\u00e9tail et au plaisir que procurent les cours de cuisine.<\/p>\n

\"Packages<\/h3>\n

Les biscuits Yo-Yo<\/h3>\n

Les cours de cuisine ont gagn\u00e9 en popularit\u00e9, mais c\u2019est la vente au d\u00e9tail qui a transform\u00e9 l\u2019entreprise. Kitchen Door soutient depuis longtemps l\u2019achat local. En plus de vendre ses propres produits, elle a transform\u00e9 son magasin en point de vente pour aliments sp\u00e9cialis\u00e9s. C\u2019est ainsi que l\u2019entreprise a connu les biscuits Yo-Yo.<\/p>\n

The shortbread and buttercream sandwich cookie hails from New Zealand. The company that created the cookie for the Canadian market is based in Prince Edward Island packages and \u00a0sells them through many retailers like Kitchen Door\u2019s specialty retail shop. When the company wanted to scale up manufacturing, Howard got the call.<\/p>\n

Kitchen Door est maintenant le seul fabricant et distributeur autoris\u00e9 des biscuits Yo-Yo dans les provinces de l\u2019Atlantique. Ce projet a n\u00e9cessit\u00e9 de nouveaux \u00e9quipements, de la formation, une certification et un changement d\u2019\u00e9tat d\u2019esprit.<\/p>\n

\u00abPendant des ann\u00e9es, j\u2019ai surtout travaill\u00e9 sur les aspects entrepreneuriaux de mon entreprise, et maintenant je suis de retour en cuisine, \u00e0 mettre la main \u00e0 la p\u00e2te, affirme-t-elle. Je n\u2019ai jamais fait autant de biscuits de toute ma vie.\u00bb<\/p>\n

En fin de compte, la d\u00e9cision de miser sur un produit autoris\u00e9 a port\u00e9 ses fruits; Patty pr\u00e9voit m\u00eame une croissance continue.<\/p>\n

Une bi\u00e8re qui a du chien!<\/h3>\n

La bi\u00e8re a \u00e9galement fait son entr\u00e9e chez Kitchen Door. Une ancienne employ\u00e9e ayant ouvert une garderie pour chiens a compris l\u2019importance de la vente au d\u00e9tail. Elle a donc mijot\u00e9 un bouillon d\u2019os, qu\u2019elle a appel\u00e9 \u00abbi\u00e8re pour chiens\u00bb, et cr\u00e9\u00e9 Crafty Beast Brewing Co. Pour r\u00e9pondre \u00e0 la demande, elle a demand\u00e9 l\u2019aide de Patty.<\/p>\n

Le produit est fabriqu\u00e9 selon le principe d\u2019un restaurant virtuel. Chaque soir, un employ\u00e9 de Kitchen Door fait le bouillon, qui est ensuite congel\u00e9 et envoy\u00e9 \u00e0 Crafty Beast. Une entreprise de mise en conserve s\u2019occupe du reste.<\/p>\n

\u00abIl faut \u00eatre touche-\u00e0-tout pour \u00eatre traiteur, et c\u2019est \u00e9puisant : \u00e7a exige de soulever des bo\u00eetes, de charger et d\u00e9charger des livraisons et de travailler les fins de semaine ou en pleine nuit, explique Patty. Je ne dis pas que je ne le ferai plus jamais, mais notre situation actuelle offre un meilleur \u00e9quilibre travail-vie personnelle \u00e0 mes employ\u00e9s, qui sont avec moi depuis longtemps et ont travers\u00e9 toutes ces \u00e9preuves.\u00bb<\/p>\n

La prochaine \u00e9tape? Possiblement cr\u00e9er des repas pr\u00e9par\u00e9s personnalis\u00e9s pour une entreprise de nutrition en Nouvelle-\u00c9cosse, ou d\u2019autres contrats d\u2019emballage ou de production de produits autoris\u00e9s.<\/p>\n

\u00abJ\u2019ai plus d\u2019un tour dans mon sac!\u00bb, affirme Patty.<\/p>","protected":false},"excerpt":{"rendered":"

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