{"id":25424,"date":"2022-08-25T10:08:29","date_gmt":"2022-08-25T14:08:29","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/reach-for-revenue-generating-ideas\/"},"modified":"2025-07-01T10:04:13","modified_gmt":"2025-07-01T14:04:13","slug":"miser-sur-des-idees-generatrices-de-revenus","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/reach-for-revenue-generating-ideas\/","title":{"rendered":"Miser sur des id\u00e9es g\u00e9n\u00e9ratrices de revenus"},"content":{"rendered":"<h2>Ouvrez la porte aux ventes au-del\u00e0 des services traditionnels de livraison et de plats \u00e0 emporter.<\/h2>\n<p>C\u2019est le temps de planifier des f\u00eates et un apr\u00e8s rentables. Appuyez-vous sur les aspects positifs des 18 derniers mois \u2013 la technologie et l\u2019innovation \u2013 pour atteindre des objectifs cruciaux : augmenter les ventes et r\u00e9duire les co\u00fbts g\u00e9n\u00e9raux.<\/p>\n<p>\u00ab\u00adLes restaurateurs sont dans une nouvelle \u00e8re de services de livraison et de plats \u00e0 emporter am\u00e9lior\u00e9s\u00bb, affirme Nathan Voulgaris, sp\u00e9cialiste des solutions d\u2019affaires pour la division de Winnipeg de Service alimentaire Gordon. Selon lui, les restaurateurs qui cherchent des occasions de croissance ont de nombreuses avenues \u00e0 explorer. Il nous propose donc huit id\u00e9es g\u00e9n\u00e9ratrices de revenus qui pourraient aider \u00e0 se positionner pour une ann\u00e9e record en 2022.<\/p>\n<p><strong>1. Cuisines fant\u00f4mes\u00a0<\/strong><br \/>\n<a href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/ghost-kitchen-phenomenon-it-right-you\/\">Cuisines fant\u00f4mes.<\/a> restaurants virtuels ou autre, ils attirent de plus en plus l\u2019attention. Avec des co\u00fbts d\u2019immobilier et d\u2019innovation culinaire moins \u00e9lev\u00e9s que dans la restauration traditionnelle, leur popularit\u00e9 devrait se maintenir. Les plateformes de gestion des commandes et du paiement en ligne, qui permettent aussi souvent la connexion \u00e0 d\u2019autres r\u00e9seaux de livraison, aident les restaurateurs \u00e0 garder leurs co\u00fbts assez bas et \u00e0 limiter les besoins de main-d\u2019\u0153uvre.<\/p>\n<p><strong>2. Repas \u00e0 la maison\u00a0<\/strong><br \/>\nAyez recours aux <a href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/unwrap-profits-holiday-gift-boxes-and-meal-kits\/\">bo\u00eetes-repas<\/a> pour transposer l\u2019exp\u00e9rience de restauration \u00e0 la maison. Qu\u2019on choisisse le sous-vide, la cuisson en sac ou autre, ce ne sont pas les m\u00e9thodes de cuisson ou de r\u00e9chauffage qui manquent pour \u00e9largir son offre au-del\u00e0 des contenants \u00e0 emporter traditionnels. \u00ab\u00adAssociez-vous \u00e0 de petites entreprises ou de petits fournisseurs locaux pour cr\u00e9er un sentiment d\u2019appartenance et une plus-value, conseille Nathan Voulgaris. \u00adEn \u00e9change de la publicit\u00e9, vous pourriez obtenir des produits \u00e0 bon prix.\u00bb<img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Meal-Kit-options-FR.jpg\" alt=\"Meal kit options that bring the restaurant experience into people's homes.\" \/><\/p>\n<p><strong>3. Ensembles \u00e0 cocktails\u00a0<\/strong><br \/>\nDans plusieurs r\u00e9gions, la vente d\u2019alcool \u00e0 emporter ou en livraison est autoris\u00e9e. Vous pourriez donc r\u00e9unir et proposer tout ce qu\u2019il faut pour une d\u00e9gustation de vin ou de bi\u00e8re, une soir\u00e9e martini, la confection de cocktails, un accord mets-alcool, de la cuisine \u00e0 base de spiritueux, etc. \u00ab\u00adLes f\u00eates sont un bon moment d\u2019augmenter les ventes de vin, de bi\u00e8re et de spiritueux, souligne Nathan Voulgaris. Et il ne faut pas n\u00e9gliger les moyens de bonifier l\u2019exp\u00e9rience : garnitures fra\u00eeches, sirops, outils ou encore trucs et astuces.\u00bb<\/p>\n<p><strong>4. \u00c9v\u00e9nement dans une bo\u00eete\u00a0<\/strong><br \/>\nNe vous limitez pas \u00e0 un repas et \u00e0 un ensemble \u00e0 cocktails : fournissez d\u00e9corations, jeux-questionnaires, listes de musique, chandelles ou tout autre \u00e9l\u00e9ment qui donnera de l\u2019ambiance. Ouvrez la voie \u00e0 une exp\u00e9rience de restauration exceptionnelle, une soir\u00e9e romantique ou une c\u00e9l\u00e9bration (anniversaire, mariage, etc.). Encouragez les \u00e9changes de biscuits pendant les f\u00eates ou proposez un ensemble \u00e0 bonhomme de neige accompagn\u00e9 de chocolat chaud et de grignotines pour se r\u00e9chauffer.<\/p>\n<p><strong>5. Articles promotionnels et vente au d\u00e9tail\u00a0<\/strong><br \/>\nLes gens qui aiment vos plats risquent d\u2019\u00eatre heureux de se procurer vos articles promotionnels (t-shirts, chapeaux, masques, etc.) ou vos produits en format pr\u00e9emball\u00e9 (vinaigrettes, sauces ou assaisonnements). \u00ab\u00adLes plateformes de commande en ligne facilitent la vente, par exemple, de pots de sauce, d\u2019un m\u00e9lange de miso exclusif, de produits de boulangerie fra\u00eechement sortis du four ou d\u2019ingr\u00e9dients pr\u00e9par\u00e9s comme les noix caram\u00e9lis\u00e9es ou les m\u00e9langes \u00e0 collation\u00bb, explique Nathan Voulgaris.<\/p>\n<p><strong>6. Cartes-cadeaux\u00a0<\/strong><br \/>\nG\u00e9n\u00e9rez des revenus maintenant gr\u00e2ce aux cartes-cadeaux. Celles-ci peuvent \u00e9galement aider \u00e0 l\u2019achalandage durant les mois plus calmes suivant les f\u00eates. Rendez les cartes plus attrayantes en offrant 5 $ de rabais pour chaque achat de 50 $.<\/p>\n<p><strong>7. Programme de bo\u00eete \u00e0 lunch\u00a0<\/strong><br \/>\nAlors que les gens retournent lentement au bureau, c\u2019est le bon moment de faire la promotion de vos bo\u00eetes \u00e0 lunch pr\u00e9par\u00e9es offertes en livraison, ou encore d\u2019am\u00e9liorer ce service. Faites passer le mot dans les entreprises locales, dans les bureaux m\u00e9dicaux, sur les chantiers de construction, etc.<\/p>\n<p><strong>8. Marketing\u00a0<\/strong><br \/>\nFaites-vous mieux conna\u00eetre en mettant de l\u2019avant tout ce que vous faites. \u00ab\u00adL\u2019ajout d\u2019un nouveau service ne stimulera pas les affaires; il faut le voir comme un lancement d\u2019entreprise, sugg\u00e8re Nathan Voulgaris. Et, dans cet espace, les m\u00e9dias sociaux sont votre meilleur alli\u00e9. Cr\u00e9ez un engouement gr\u00e2ce \u00e0 des histoires, des vid\u00e9os et une invitation \u00e0 \u201ctaguer un ami\u201d pour \u00e9largir votre public et vous tailler une place tout en faisant la promotion de vos valeurs de marque.\u00bb<\/p>\n<p>Votre repr\u00e9sentant de Service alimentaire Gordon\u00ae peut vous conseiller sur les moyens d\u2019augmenter les ventes en 2022.<\/p>","protected":false},"excerpt":{"rendered":"<p>Open the door to sales that go beyond traditional takeout and delivery. \u2019Tis the season to plan for profiting during the holidays and beyond. Lean into the best parts of the past 18 months, calling on technology and innovation to achieve what\u2019s paramount\u2014increasing sales volume and reducing overhead. \u201cRestaurant operators are experiencing a new era [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":26708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,123,112,69,111,113],"tags":[],"class_list":["post-25424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare","category-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reach for Revenue-Generating Ideas | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reach for Revenue-Generating Ideas\" \/>\n<meta property=\"og:description\" content=\"Open the door to sales that go beyond traditional takeout and delivery. \u2019Tis the season to plan for profiting during the holidays and beyond. Lean into the best parts of the past 18 months, calling on technology and innovation to achieve what\u2019s paramount\u2014increasing sales volume and reducing overhead. \u201cRestaurant operators are experiencing a new era [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T14:08:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T14:04:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Issue-2-Revenue-Generating-Ideas-Idea-Center-760x400_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Reach for Revenue-Generating Ideas | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/","og_locale":"fr_CA","og_type":"article","og_title":"Reach for Revenue-Generating Ideas","og_description":"Open the door to sales that go beyond traditional takeout and delivery. \u2019Tis the season to plan for profiting during the holidays and beyond. Lean into the best parts of the past 18 months, calling on technology and innovation to achieve what\u2019s paramount\u2014increasing sales volume and reducing overhead. \u201cRestaurant operators are experiencing a new era [&hellip;]","og_url":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2022-08-25T14:08:29+00:00","article_modified_time":"2025-07-01T14:04:13+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Issue-2-Revenue-Generating-Ideas-Idea-Center-760x400_0.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@cody.rivers@gfs.com","twitter_site":"@GFSDelivers","twitter_misc":{"\u00c9crit par":"Cody Rivers","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/#article","isPartOf":{"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374"},"headline":"Reach for Revenue-Generating Ideas","datePublished":"2022-08-25T14:08:29+00:00","dateModified":"2025-07-01T14:04:13+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/"},"wordCount":569,"publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"image":{"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Issue-2-Revenue-Generating-Ideas-Idea-Center-760x400_0.jpg","articleSection":["Catering &amp; Small Business","Culinary Ideas","Hotels &amp; Hospitality","Restaurant &amp; Bars","Running Your Business","Senior Living &amp; Healthcare","University"],"inLanguage":"fr-CA"},{"@type":["WebPage","CollectionPage"],"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/","url":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/","name":"Reach for Revenue-Generating Ideas | Gordon Food Service","isPartOf":{"@id":"https:\/\/gfs.ca\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/#primaryimage"},"image":{"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Issue-2-Revenue-Generating-Ideas-Idea-Center-760x400_0.jpg","datePublished":"2022-08-25T14:08:29+00:00","dateModified":"2025-07-01T14:04:13+00:00","breadcrumb":{"@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/#breadcrumb"},"inLanguage":"fr-CA"},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/#primaryimage","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Issue-2-Revenue-Generating-Ideas-Idea-Center-760x400_0.jpg","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Issue-2-Revenue-Generating-Ideas-Idea-Center-760x400_0.jpg","width":760,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/gfs.ca\/fr-ca\/ideas\/miser-sur-des-idees-generatrices-de-revenus\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gfs.ca\/en-ca\/"},{"@type":"ListItem","position":2,"name":"Reach for Revenue-Generating Ideas"}]},{"@type":"WebSite","@id":"https:\/\/gfs.ca\/en-ca\/#website","url":"https:\/\/gfs.ca\/en-ca\/","name":"Service alimentaire Gordon","description":"","publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gfs.ca\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/gfs.ca\/en-ca\/#organization","name":"Service alimentaire Gordon","url":"https:\/\/gfs.ca\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","width":1200,"height":630,"caption":"Gordon Food Service"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GordonFoodService\/","https:\/\/x.com\/GFSDelivers","https:\/\/www.instagram.com\/gordonfoodservice\/","https:\/\/www.linkedin.com\/company\/gordon-food-service\/"]},{"@type":"Person","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374","name":"Cody Rivers","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","caption":"Cody Rivers"},"sameAs":["https:\/\/x.com\/cody.rivers@gfs.com"]}]}},"_links":{"self":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/comments?post=25424"}],"version-history":[{"count":1,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25424\/revisions"}],"predecessor-version":[{"id":38458,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25424\/revisions\/38458"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media\/26708"}],"wp:attachment":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media?parent=25424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/categories?post=25424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/tags?post=25424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}