\u00abLes cuisines fant\u00f4mes vont continuer \u00e0 \u00eatre un perturbateur du secteur.\u00bb \u2013 Gareth Berg, sp\u00e9cialiste des solutions d\u2019affaires bas\u00e9 \u00e0 Milton, en Ontario.<\/li>\n<\/ul>\nReconna\u00eetre les avantages<\/h3>\n
Alors que la restauration hors \u00e9tablissement se d\u00e9veloppe et qu\u2019une population plus jeune adopte la technologie, la rapidit\u00e9 et la commodit\u00e9, les restaurants per\u00e7oivent une occasion de cr\u00e9er des cuisines fant\u00f4mes.<\/p>\n
\u00abTout ce dont ils ont besoin, c\u2019est d\u2019un concept, affirme Amina Gilani, cofondatrice et directrice g\u00e9n\u00e9rale de Sociavore, un site Web tout-en-un et une plateforme de commerce \u00e9lectronique pour les restaurants. Vous n\u2019avez pas besoin de personnel ou d\u2019entretenir une salle \u00e0 manger, car la technologie devient la porte de votre restaurant.\u00bb<\/p>\n
Gr\u00e2ce \u00e0 un menu visible uniquement en ligne, fini les menus papier co\u00fbteux en temps et en argent. Les options de plats et les prix peuvent changer rapidement si la disponibilit\u00e9 des produits, les prix ou les capacit\u00e9s du personnel fluctuent, ajoute-t-elle.<\/p>\n
La simplification du menu est un autre avantage. \u00abVous n\u2019avez pas besoin de vendre des entr\u00e9es, des salades ou des plats compliqu\u00e9s, indique Eric Schamp. Chili\u2019s a lanc\u00e9 une cuisine fant\u00f4me qui ne vend que des ailes de poulet. Tout ce dont vous avez besoin, ce sont deux ou trois articles que vous pouvez cuisiner, qui sont rentables et qui se transportent bien.\u00bb<\/p>\n
BuffaLouie\u2019s en est un exemple, fait remarquer Eric Schamp. Le restaurant d\u2019ailes de poulet, de sous-marins et de sandwichs de Bloomington, \u00e0 Indiana, a lanc\u00e9 un concept de cuisine virtuelle pour la confection de bagels. Gables Bagels, dont les produits peuvent \u00eatre cueillis uniquement \u00e0 l\u2019int\u00e9rieur de BuffaLouie\u2019s, s\u2019est av\u00e9r\u00e9 si populaire qu\u2019il deviendra bient\u00f4t une boulangerie ayant pignon sur rue.<\/p>\n
\u00abM\u00eame si les restaurants ouvrent leur salle \u00e0 manger \u00e0 nouveau, les cuisines fant\u00f4mes et les cuisines virtuelles offrent une autre source de revenus, souligne Gareth Berg. Elles peuvent m\u00eame \u00eatre un lieu pour essayer de nouveaux produits avant de les adopter.\u00bb<\/p>\n
\u00catre conscient des d\u00e9fis<\/h3>\n
Les cuisines fant\u00f4mes\/virtuelles ne fonctionnent que si vous comprenez le rapport entre le co\u00fbt des aliments et la rentabilit\u00e9 de votre propre restaurant, conviennent Eric Schamp et Darren Lexa. Sans une base commerciale solide, vous ne ferez que travailler davantage au lieu de gagner plus d\u2019argent. Les points \u00e0 surveiller sont les suivants :<\/p>\n
Espace, \u00e9quipement et personnel.<\/strong> Il est facile de surcharger la cuisine et le personnel actuels. Un concept virtuel peut n\u00e9cessiter plus d\u2019entreposage, de plans de pr\u00e9paration ou d\u2019appareils. Il peut aussi exiger plus de personnel, des horaires diff\u00e9rents ou une formation sp\u00e9ciale.<\/p>\n\u00abVous n\u2019avez plus seulement besoin d\u2019un responsable de la friteuse. Vous pouvez maintenant avoir besoin d\u2019un chef d\u00e9di\u00e9 au poulet pour trois concepts diff\u00e9rents, explique Gareth Berg. Un personnel ayant une formation polyvalente aide vraiment.\u00bb<\/p>\n
Des plats qui se transportent bien.<\/strong> Lorsque vous \u00e9laborez un menu de cuisine fant\u00f4me\/virtuelle, tenez compte du point de vue du consommateur. Il ne s\u2019agit pas seulement de maintenir les aliments chauds ou froids \u00e0 la bonne temp\u00e9rature. Il faut se demander quels sont leur aspect et leur go\u00fbt \u00e0 la livraison.<\/p>\n\u00abVous devez \u00eatre cr\u00e9atif, affirme Amina Gilani. Un bifteck est vraiment g\u00e9nial tout chaud sorti du grill, mais un bol taco au bifteck est meilleur pour emporter.\u00bb<\/p>\n
Les bo\u00eetes repas, qui contiennent des ingr\u00e9dients que les gastronomes peuvent pr\u00e9parer chez eux, sont une alternative, dit-elle. Un restaurant de ramen de Toronto vend des abonnements, et les bo\u00eetes sont exp\u00e9di\u00e9es avec des instructions et un code QR donnant acc\u00e8s \u00e0 une liste de lecture musicale.<\/p>\n
Technologie, livraison et marketing.<\/strong> Un site Web ou une plateforme de commerce \u00e9lectronique solide est indispensable, explique Amina Gilani. Vous pouvez faire appel \u00e0 un service de livraison tiers, mais vous risquez de ne pas attirer suffisamment de clients.<\/p>\n\u00abDe plus, les applications de livraison peuvent enlever environ 20 \u00e0 30 % de votre marge, et elles ne partagent pas les donn\u00e9es des clients, pr\u00e9cise-t-elle. Vous c\u00e9dez donc beaucoup de marge et ne savez pas qui sont vos clients.\u00bb<\/p>\n
\u00c9tant donn\u00e9 que les consommateurs ne peuvent trouver votre entreprise qu\u2019en ligne, le marketing est essentiel pour la croissance, fait remarquer Eric Schamp. Vous pouvez faire de la publicit\u00e9 par l\u2019interm\u00e9diaire des m\u00e9dias sociaux, des panneaux publicitaires, etc., mais Darren Lexa sugg\u00e8re d\u2019utiliser des emballages affichant votre marque.<\/p>\n
\u00abVous aurez besoin d\u2019un bon emballage pour que vos plats se transportent bien. Assurez-vous qu\u2019il porte votre nom, pr\u00e9cise-t-il. GFSImpress est une excellente option pour les exploitants qui souhaitent s\u2019impliquer dans la strat\u00e9gie de marque de leur propre entreprise.\u00bb<\/p>\n
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Ghost kitchens and virtual kitchens are not about to vanish. Two years ago, the restaurant industry couldn\u2019t stop talking about ghost kitchens. During the past two years, nearly every restaurant became one. With limited seating or closed dining rooms, back of house rose to the forefront. Online was a lifeline. Takeout and delivery became the […]<\/p>\n","protected":false},"author":19,"featured_media":23437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,123,112,69,111],"tags":[],"class_list":["post-25397","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare"],"acf":[],"yoast_head":"\n
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