{"id":25382,"date":"2022-09-27T13:09:48","date_gmt":"2022-09-27T17:09:48","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/stay-connected-with-social-media\/"},"modified":"2025-07-01T09:56:41","modified_gmt":"2025-07-01T13:56:41","slug":"restez-branche-avec-les-medias-sociaux","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/stay-connected-with-social-media\/","title":{"rendered":"Restez branch\u00e9 avec les m\u00e9dias sociaux"},"content":{"rendered":"

Quelques clics suffisent pour garder les consommateurs inform\u00e9s<\/h2>\n

Votre horaire charg\u00e9 vous a fait courir de droite \u00e0 gauche toute la journ\u00e9e, et maintenant il se fait tard. Vous \u00eates loin de chez vous, vous avez faim et, de toute fa\u00e7on, vous n\u2019avez rien pr\u00e9vu pour souper. <\/p>\n

En cherchant \u00abrestaurants \u00e0 proximit\u00e9\u00bb, vous tombez sur une critique \u00e9logieuse d\u2019un restaurant italien situ\u00e9 \u00e0 quelques coins de rue. Deux feux de signalisation plus tard, vous d\u00e9gustez une assiette de carbonara qui est aussi d\u00e9licieuse qu\u2019elle en avait l\u2019air en ligne.<\/p>\n

S\u2019inscrire sur les m\u00e9dias sociaux, c\u2019est gagnant pour les restaurants.<\/p>\n

Conna\u00eetre les choses \u00e0 faire et \u00e0 ne pas faire<\/h3>\n

Une bo\u00eete \u00e0 outils de commerce num\u00e9rique de Facebook explique que 84 % des consommateurs d\u00e9cident de l\u2019endroit o\u00f9 ils vont manger moins d\u2019une heure avant le repas. De nombreuses personnes commencent par chercher en ligne, et si votre restaurant n\u2019est pas pr\u00e9sent sur les m\u00e9dias sociaux, vous risquez de perdre des clients.<\/p>\n

De nombreuses options s\u2019offrent \u00e0 vous, et il y a de quoi se sentir d\u00e9pass\u00e9. Peut-\u00eatre Facebook? Instagram, Twitter, YouTube, Pinterest, LinkedIn... toutes ces r\u00e9ponses? \u00c0 quelle fr\u00e9quence publier? Et quels types d\u2019images, de vid\u00e9os ou de messages fonctionnent le mieux?  <\/p>\n

Il y a beaucoup de choses \u00e0 consid\u00e9rer. \u00c0 l\u2019approche des f\u00eates de fin d\u2019ann\u00e9e, Kristin Johnston, superviseure du marketing num\u00e9rique chez Service alimentaire Gordon, vous sugg\u00e8re des choses \u00e0 faire et \u00e0 ne pas faire sur les m\u00e9dias sociaux, des choses encore plus importantes que la promotion d\u2019\u00e9v\u00e9nements sp\u00e9ciaux et d\u2019offres pour un temps limit\u00e9. Par exemple :<\/p>\n

RESTEZ pertinent et \u00e0 jour.<\/strong> \u00abC\u2019\u00e9tait encore plus vrai pendant la pand\u00e9mie, les gens se fiaient aux informations sur les heures d\u2019ouverture, les places assises et les changements de service.\u00bb<\/p>\n

ASSUREZ-VOUS que votre menu en ligne est \u00e0 jour.<\/strong> \u00abS\u2019il vous manque un ingr\u00e9dient et que vous devez le remplacer, mentionnez-le.\u00bb<\/p>\n

NE LAISSEZ PAS vos pages \u00e0 l\u2019abandon.<\/strong> \u00abSi vous n\u2019avez pas mis votre page Facebook \u00e0 jour depuis deux ans, je n\u2019ai aucune id\u00e9e de ce que vous servez, ni m\u00eame si vous \u00eates encore ouvert.\u00bb<\/p>\n

NE PENSEZ PAS que les m\u00e9dias sociaux ne sont pas pour vous.<\/strong> \u00abPresque toutes les entreprises en ont maintenant besoin.\u00bb<\/p>\n

Ai-je besoin d\u2019un expert?<\/h3>\n

\u200b\u00abDans l\u2019ensemble, explique Kristin Johnston, \u00e9vitez de penser que les m\u00e9dias sociaux sont trop compliqu\u00e9s pour vous et que vous devez faire appel \u00e0 des services professionnels et \u00e0 des photographes pour faire le travail.\u00bb<\/p>\n

\u200b\u00abEst-ce qu\u2019engager un expert en vaut la peine? Oui, les professionnels produiront un travail de qualit\u00e9, mais leurs services peuvent \u00eatre co\u00fbteux, pr\u00e9cise-t-elle. Si vous ne pouvez pas vous en occuper, vous pourriez demander \u00e0 un membre de votre personnel de confiance de g\u00e9rer les m\u00e9dias sociaux pour vous. Nous avons tous des appareils photo de tr\u00e8s bonne qualit\u00e9 sur nos t\u00e9l\u00e9phones.\u00bb<\/p>\n

Kristin Johnston sugg\u00e8re aux exploitants qui engagent des photographes professionnels<\/a>de leur demander de prendre des photos du personnel, de l\u2019environnement et de l\u2019ensemble du menu.<\/p>\n

\u200b\u00abDe cette fa\u00e7on, vous ne vous direz pas : \u201cBon, ils ont pris deux images, je vais publier deux fois et c\u2019est tout.\u201d Vous aurez du contenu pour longtemps\u00bb, ajoute-t-elle.<\/p>\n

Pour \u00e9conomiser, vous pourriez engager un \u00e9tudiant en photographie. Selon Kristin Johnston, les \u00e9tudiants veulent se constituer un portfolio, disposent d\u2019un bon \u00e9quipement et connaissent l\u2019\u00e9clairage appropri\u00e9, et le prix sera probablement plus abordable.<\/p>\n

Transformer les points n\u00e9gatifs en points positifs<\/h3>\n

Lorsque vous serez bien pr\u00e9sent sur les m\u00e9dias sociaux, pr\u00e9parez-vous \u00e0 interagir avec vos abonn\u00e9s. De nouveaux clients vous trouveront et vos clients fid\u00e8les reviendront pour surveiller les nouveaut\u00e9s. Par contre, vous n\u2019\u00e9chapperez pas aux commentaires n\u00e9gatifs.<\/p>\n

\u200b\u00abNe vous inqui\u00e9tez pas et ne les ignorez pas, souligne Kristin Johnston, ignorez seulement les robots et les grincheux qui cherchent la confrontation.\u00bb <\/p>\n

La critique peut aussi jouer en votre faveur.<\/p>\n

\u200b\u00abR\u00e9pondez aux commentaires et r\u00e9sistez \u00e0 la tentation de les supprimer, sauf s\u2019il s\u2019agit de diffamation ou de harc\u00e8lement, conseille-t-elle. Vous pouvez aimer les commentaires positifs et r\u00e9pondre aux commentaires n\u00e9gatifs en vous excusant, en proposant de rectifier le tir ou en demandant simplement aux gens de vous contacter directement.\u00bb<\/p>\n

Ce qui compte, c\u2019est que les gens voient que votre restaurant est engag\u00e9 et que vous pr\u00eatez attention aux commentaires. Ils savent qu\u2019il y a une personne derri\u00e8re l\u2019\u00e9cran, et cela leur prouve que vous voulez leur offrir une belle exp\u00e9rience.<\/p>","protected":false},"excerpt":{"rendered":"

Keeping consumers in the know is just a click away. Your to-do list pushed you to motor all around town, and now it\u2019s getting late. You\u2019re far from home, hungry and, well, you haven\u2019t planned anything for dinner anyway.  A search for \u201crestaurants near me\u201d lands you on a glowing review of an Italian place […]<\/p>\n","protected":false},"author":19,"featured_media":26668,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,123,112,69,111,113],"tags":[],"class_list":["post-25382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare","category-university"],"acf":[],"yoast_head":"\nStay connected with social media | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/restez-branche-avec-les-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stay connected with social media\" \/>\n<meta property=\"og:description\" content=\"Keeping consumers in the know is just a click away. Your to-do list pushed you to motor all around town, and now it\u2019s getting late. 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