{"id":25381,"date":"2022-09-27T13:09:48","date_gmt":"2022-09-27T17:09:48","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/the-gift-of-holiday-planning\/"},"modified":"2023-01-23T13:37:32","modified_gmt":"2023-01-23T18:37:32","slug":"la-magie-de-la-planification-du-temps-des-fetes","status":"publish","type":"post","link":"https:\/\/gfs.ca\/fr-ca\/ideas\/the-gift-of-holiday-planning\/","title":{"rendered":"La magie de la planification du temps des f\u00eates"},"content":{"rendered":"

Les restaurants qui s\u2019y prennent \u00e0 l\u2019avance risquent de terminer l\u2019ann\u00e9e sur une bonne note<\/h2>\n

L\u2019ar\u00f4me du latt\u00e9 \u00e9pic\u00e9 \u00e0 la citrouille, embl\u00e8me de l\u2019automne, est \u00e0 peine arriv\u00e9 que les restaurateurs savent qu\u2019il est temps de commencer \u00e0 planifier le temps des f\u00eates.<\/p>\n

Dans un contexte \u00e9conomique difficile, les mois de novembre et de d\u00e9cembre sont plus que jamais des mois d\u00e9cisifs. \u200b\u00abUne strat\u00e9gie intelligente peut tout changer\u00bb, affirme Bill Barker, sp\u00e9cialiste culinaire chez Service alimentaire Gordon.<\/p>\n

\u200b\u00abLorsque les d\u00e9penses augmentent, les gens commencent par r\u00e9duire leur budget allou\u00e9 au divertissement, d\u00e9clare-t-il. Mais ils veulent tout de m\u00eame festoyer, et les restaurants peuvent parvenir \u00e0 les attirer.\u00bb<\/p>\n

Bill Barker aborde cinq aspects de la planification de la p\u00e9riode des f\u00eates qui sont essentiels pour terminer l\u2019ann\u00e9e en beaut\u00e9.\"A<\/p>\n

Repenser le service de traiteur<\/h3>\n

Les sorties familiales risquent d\u2019\u00eatre peu nombreuses en cette p\u00e9riode de fin d\u2019ann\u00e9e. Cependant, les f\u00eates d\u2019entreprise sont une belle occasion de combler la diff\u00e9rence. Contactez la chambre de commerce de votre r\u00e9gion pour obtenir une liste des entreprises locales et proposez-leur de les accueillir ou d\u2019organiser leurs f\u00eates de fin d\u2019ann\u00e9e.<\/p>\n

\u200b\u00abJe pense que de nombreuses entreprises ont le sentiment que leurs employ\u00e9s m\u00e9ritent une f\u00eate cette ann\u00e9e, d\u00e9clare Bill Barker. Les c\u00e9l\u00e9brations peuvent se d\u00e9rouler dans votre restaurant ou, si vous \u00eates \u00e9quip\u00e9, vous pourriez offrir un service de traiteur hors site dans une salle de banquet ou m\u00eame dans les bureaux du client.\u00bb<\/p>\n

Les exploitants doivent s\u2019assurer que les aliments servis correspondent \u00e0 leur marque et ne sont pas menac\u00e9s par des probl\u00e8mes d\u2019approvisionnement. Bill Barker conseille de travailler en \u00e9troite collaboration avec son repr\u00e9sentant pour \u00e9viter les produits affect\u00e9s par des probl\u00e8mes d\u2019approvisionnement ou de prix. Le service de traiteur doit \u00e9galement mettre l\u2019accent sur la s\u00e9curit\u00e9 afin de rassurer les personnes inqui\u00e9t\u00e9es par la pand\u00e9mie pendant la saison hivernale du rhume et de la grippe.<\/p>\n

Miser sur les plats \u00e0 emporter<\/h3>\n

En vue des f\u00eates de fin d\u2019ann\u00e9e, vous devriez proposer une gamme de plats \u00e0 emporter<\/a>, en faire la promotion sur les m\u00e9dias sociaux et informer votre personnel sur le sujet.<\/p>\n

\u200b\u00abAnnoncez vos projets sur votre site Web, sur Facebook, sur Instagram ou ailleurs, conseille Bill Barker. Assurez-vous \u00e9galement que tous les membres de votre personnel sont bien au courant de ces projets, afin qu\u2019ils puissent r\u00e9pondre aux questions des clients potentiels.\u00bb<\/p>\n

Vous ne devriez pas n\u00e9gliger l\u2019emballage, un v\u00e9ritable ambassadeur de la marque. Le programme GFSImpress permet aux exploitants d\u2019ajouter les logos du restaurant et des messages sur leurs contenants. Cela permettra aux invit\u00e9s des f\u00eates priv\u00e9es de d\u00e9couvrir votre entreprise.<\/p>\n

\u200b\u00abCertains exploitants diront que l\u2019emballage co\u00fbte cher, mais si vos clients mangent \u00e0 la maison, vous n\u2019avez pas \u00e0 laver la vaisselle ou \u00e0 nettoyer les tables, souligne Bill Barker. Vous pouvez alors vous permettre de servir des plats \u00e0 emporter plus haut de gamme.\u00bb<\/p>\n

Commercialiser les hors-d\u2019\u0153uvre<\/h3>\n

Pour r\u00e9jouir les clients qui mangent sur place ou ailleurs, Bill Barker sugg\u00e8re de leur proposer des hors-d\u2019\u0153uvre offerts pour un temps limit\u00e9<\/a>. Les saveurs m\u00e9diterran\u00e9ennes sont populaires, et les assiettes de mezz\u00e9s sont parfaites pour \u00eatre partag\u00e9es.<\/p>\n

\u200b\u00abLes planches de charcuterie revisit\u00e9es constituent une belle offre \u00e0 dur\u00e9e limite, constate Bill Barker. Il n\u2019est pas n\u00e9cessaire que ce soit de la viande ou du fromage. Nous voyons des planches d\u00e9jeuner, mais elles peuvent aussi \u00eatre remplies de fruits de mer, de l\u00e9gumes ou de sucreries si c\u2019est ce que vous offrez.\u00bb<\/p>\n

Les planches de style charcuterie peuvent \u00eatre emball\u00e9es et envoy\u00e9es hors site avec des instructions pour \u00eatre assembl\u00e9es \u00e0 la maison ou lors d\u2019un \u00e9v\u00e9nement au bureau.<\/p>\n

Cr\u00e9er un menu de cocktails<\/h3>\n

\u200b\u00abLes boissons saisonni\u00e8res sont \u00e9galement appr\u00e9ci\u00e9es pendant les f\u00eates, et les cocktails r\u00e9tro sont en vogue\u00bb, explique Bill Barker. Les boissons exclusives ou les m\u00e9langes \u00e0 emporter (si les lois provinciales concernant les boissons alcoolis\u00e9es le permettent) avec des instructions de pr\u00e9paration peuvent mousser les ventes.<\/p>\n

N\u2019oubliez pas les cocktails sans alcool pour ceux qui n\u2019en consomment pas.<\/p>\n

\u200b\u00abBeaucoup de gens ne boivent pas d\u2019alcool ou sont des conducteurs d\u00e9sign\u00e9s, alors vous pouvez cr\u00e9er des boissons qui ont l\u2019apparence et le go\u00fbt de cocktails pour qu\u2019ils ne se sentent pas exclus quand tous les autres boivent\u00bb, d\u00e9clare Bill Barker.<\/p>\n

Augmenter les ventes de cartes cadeaux<\/h3>\n

Les cartes cadeaux sont un classique des f\u00eates de fin d\u2019ann\u00e9e, d\u00e9p\u00eachez-vous d\u2019en faire la promotion. Vous obtiendrez l\u2019argent maintenant, et une grande partie ne sera pas \u00e9chang\u00e9e avant janvier, peut-\u00eatre m\u00eame pas du tout.<\/p>\n

\u200b\u00abLe taux de remboursement des cartes cadeaux n\u2019est jamais de 100 %, explique Bill Barker. Si un exploitant vend pour 10 000 $ de cartes cadeaux et que seulement 8000 $ sont \u00e9chang\u00e9s, c\u2019est comme de l\u2019argent gratuit. Sans compter que les clients qui utilisent les cartes cadeaux d\u00e9passent souvent le montant de la carte.\u00bb<\/p>","protected":false},"excerpt":{"rendered":"

Thinking ahead can help restaurants end the year on a high note. The autumn aroma of pumpkin spice latte season has barely arrived, alerting restaurant operators that it\u2019s time to dive into holiday planning. In a tough economy, November and December figure to be make or break months more than ever. A smart strategy can […]<\/p>\n","protected":false},"author":19,"featured_media":26667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112,69],"tags":[],"class_list":["post-25381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"\nThe gift of holiday planning | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/fr-ca\/ideas\/la-magie-de-la-planification-du-temps-des-fetes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The gift of holiday planning\" \/>\n<meta property=\"og:description\" content=\"Thinking ahead can help restaurants end the year on a high note. The autumn aroma of pumpkin spice latte season has barely arrived, alerting restaurant operators that it\u2019s time to dive into holiday planning. In a tough economy, November and December figure to be make or break months more than ever. A smart strategy can […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/fr-ca\/ideas\/la-magie-de-la-planification-du-temps-des-fetes\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-27T17:09:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-23T18:37:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Holiday-Planning-760x400-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimation du temps de lecture\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The gift of holiday planning | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/fr-ca\/ideas\/la-magie-de-la-planification-du-temps-des-fetes\/","og_locale":"fr_CA","og_type":"article","og_title":"The gift of holiday planning","og_description":"Thinking ahead can help restaurants end the year on a high note. The autumn aroma of pumpkin spice latte season has barely arrived, alerting restaurant operators that it\u2019s time to dive into holiday planning. In a tough economy, November and December figure to be make or break months more than ever. A smart strategy can […]","og_url":"https:\/\/gfs.ca\/fr-ca\/ideas\/la-magie-de-la-planification-du-temps-des-fetes\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2022-09-27T17:09:48+00:00","article_modified_time":"2023-01-23T18:37:32+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Holiday-Planning-760x400-2.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@cody.rivers@gfs.com","twitter_site":"@GFSDelivers","twitter_misc":{"\u00c9crit par":"Cody Rivers","Estimation du temps de lecture":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.ca\/ideas\/the-gift-of-holiday-planning\/#article","isPartOf":{"@id":"https:\/\/gfs.ca\/ideas\/the-gift-of-holiday-planning\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374"},"headline":"The gift of holiday planning","datePublished":"2022-09-27T17:09:48+00:00","dateModified":"2023-01-23T18:37:32+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.ca\/ideas\/the-gift-of-holiday-planning\/"},"wordCount":631,"publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"image":{"@id":"https:\/\/gfs.ca\/ideas\/the-gift-of-holiday-planning\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Holiday-Planning-760x400-2.jpg","articleSection":["Restaurant & Bars","Running Your Business"],"inLanguage":"fr-CA"},{"@type":["WebPage","CollectionPage"],"@id":"https:\/\/gfs.ca\/ideas\/the-gift-of-holiday-planning\/","url":"https:\/\/gfs.ca\/ideas\/the-gift-of-holiday-planning\/","name":"The gift of holiday planning | Gordon Food Service","isPartOf":{"@id":"https:\/\/gfs.ca\/en-ca\/#website"},"primaryImageOfPage":{"@id":"https:\/\/gfs.ca\/ideas\/the-gift-of-holiday-planning\/#primaryimage"},"image":{"@id":"https:\/\/gfs.ca\/ideas\/the-gift-of-holiday-planning\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Holiday-Planning-760x400-2.jpg","datePublished":"2022-09-27T17:09:48+00:00","dateModified":"2023-01-23T18:37:32+00:00","breadcrumb":{"@id":"https:\/\/gfs.ca\/ideas\/the-gift-of-holiday-planning\/#breadcrumb"},"inLanguage":"fr-CA"},{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/ideas\/the-gift-of-holiday-planning\/#primaryimage","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Holiday-Planning-760x400-2.jpg","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Holiday-Planning-760x400-2.jpg","width":760,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/gfs.ca\/ideas\/the-gift-of-holiday-planning\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gfs.ca\/en-ca\/"},{"@type":"ListItem","position":2,"name":"The gift of holiday planning"}]},{"@type":"WebSite","@id":"https:\/\/gfs.ca\/en-ca\/#website","url":"https:\/\/gfs.ca\/en-ca\/","name":"Service alimentaire Gordon","description":"","publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gfs.ca\/en-ca\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/gfs.ca\/en-ca\/#organization","name":"Service alimentaire Gordon","url":"https:\/\/gfs.ca\/en-ca\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/","url":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","contentUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2025\/11\/GFS-EN-Logo-og-image.png","width":1200,"height":630,"caption":"Gordon Food Service"},"image":{"@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/GordonFoodService\/","https:\/\/x.com\/GFSDelivers","https:\/\/www.instagram.com\/gordonfoodservice\/","https:\/\/www.linkedin.com\/company\/gordon-food-service\/"]},{"@type":"Person","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374","name":"Cody Rivers","image":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a9b81a7281ffd8fc2d52ce39faf1be6f131db67bdc3ed5914928324e202f21f7?s=96&d=mm&r=g","caption":"Cody Rivers"},"sameAs":["https:\/\/x.com\/cody.rivers@gfs.com"]}]}},"_links":{"self":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/comments?post=25381"}],"version-history":[{"count":0,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/posts\/25381\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media\/26667"}],"wp:attachment":[{"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/media?parent=25381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/categories?post=25381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gfs.ca\/fr-ca\/wp-json\/wp\/v2\/tags?post=25381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}