{"id":25711,"date":"2017-12-29T14:12:20","date_gmt":"2017-12-29T19:12:20","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/menu-brand-worksheet\/"},"modified":"2025-07-01T11:56:25","modified_gmt":"2025-07-01T15:56:25","slug":"menu-brand-worksheet","status":"publish","type":"post","link":"https:\/\/gfs.ca\/en-ca\/ideas\/menu-brand-worksheet\/","title":{"rendered":"Menu &#038; Brand Worksheet"},"content":{"rendered":"<h2><\/h2>\n<p>As we discussed in <a href=\"\/en-ca\/idea-centre\/culinary-ideas\/understand-the-power-of-your-brand\">this article<\/a>, your menu should be in lock-step with your brand, because it is a key touch point for customers. It helps bring your brand to life, differentiates your restaurant from the competition, and offers customers a tangible way to share and talk about your brand.<\/p>\n<p>Since it is so important, we&#8217;ve put together this worksheet to help you grasp where your menu stands in relation to your brand. Don&#8217;t worry\u2014there&#8217;s no intense number crunching or complex equations to calculate. Just answer yes or no to five simple questions and then evaluate your answers to see what improvement opportunities your responses reveal.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cms.gfs.ca\/sites\/default\/files\/inline-images\/00786_MenuStrategy_BrandWorksheet-BOTH.jpg\" alt=\"Menu and brand worksheet\" \/><img decoding=\"async\" src=\"\/sites\/default\/files\/inline-images\/00786_MenuStrategy_BrandWorksheet-BOTH.jpg\" alt=\"Menu and brand worksheet\" data-entity-type=\"file\" data-entity-uuid=\"b1e05953-4bcc-49f7-b608-cd301536a358\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we discussed in this article, your menu should be in lock-step with your brand, because it is a key touch point for customers. It helps bring your brand to life, differentiates your restaurant from the competition, and offers customers a tangible way to share and talk about your brand. Since it is so important, [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,123,112,69,111,113],"tags":[],"class_list":["post-25711","post","type-post","status-publish","format-standard","hentry","category-catering-small-business","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare","category-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Menu &amp; Brand Worksheet | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/en-ca\/ideas\/menu-brand-worksheet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Menu &amp; Brand Worksheet\" \/>\n<meta property=\"og:description\" content=\"As we discussed in this article, your menu should be in lock-step with your brand, because it is a key touch point for customers. It helps bring your brand to life, differentiates your restaurant from the competition, and offers customers a tangible way to share and talk about your brand. Since it is so important, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/en-ca\/ideas\/menu-brand-worksheet\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-29T19:12:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T15:56:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cms.gfs.ca\/sites\/default\/files\/inline-images\/00786_MenuStrategy_BrandWorksheet-BOTH.jpg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Menu & Brand Worksheet | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/en-ca\/ideas\/menu-brand-worksheet\/","og_locale":"en_US","og_type":"article","og_title":"Menu & Brand Worksheet","og_description":"As we discussed in this article, your menu should be in lock-step with your brand, because it is a key touch point for customers. 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