{"id":25579,"date":"2020-03-13T08:03:56","date_gmt":"2020-03-13T12:03:56","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/spring-holidays-draw-a-crowd-heres-the-secret-to-being-ready\/"},"modified":"2025-07-01T11:08:13","modified_gmt":"2025-07-01T15:08:13","slug":"spring-holidays-draw-a-crowd-heres-the-secret-to-being-ready","status":"publish","type":"post","link":"https:\/\/gfs.ca\/en-ca\/ideas\/spring-holidays-draw-a-crowd-heres-the-secret-to-being-ready\/","title":{"rendered":"Spring Holidays Draw a Crowd. Here\u2019s the Secret to Being Ready."},"content":{"rendered":"<h2>Easter, Mother\u2019s Day and other holidays are opportunities to put some spring in the step of your business.<\/h2>\n<p><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">It\u2019s time to set the table for the restaurant industry\u2019s busiest day of the year\u2014Mother\u2019s Day. And don\u2019t overlook Easter, another major dining out occasion, as well as St. Patrick\u2019s Day and Cinco de Mayo. That\u2019s a lot of potential customers!&nbsp;<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">With proper planning, you can maximize sales, increase guest counts and showcase your food and new recipes. Follow these five steps to drive business during the spring holidays and beyond.&nbsp;<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\"><b>1. Planning makes perfect<\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">Make sure you have a plan. Write down your ideas and strategize for St. Patrick\u2019s Day, Easter, Cinco, de Mayo, Mother\u2019s Day and other spring events, such as the opening of your patio.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\"><b>2. Get the word out<\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">Start promoting your event in advance by utilizing in-restaurant signage, social media and email.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">Consider a small discount or a special perk for reserving early. Mother\u2019s Day roses and Easter candy baskets are great incentives.&nbsp;<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><strong><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\"><b>3. Elevate and indulge<\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">Even people who have been watching diets in the new year are willing to splurge for holiday occasions. Consider upping the indulgence with special dishes, desserts or drinks.&nbsp;<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">Beyond food, what else can you do to enhance the dining experience? Valet parking? Live music? A complimentary mimosa for Mom? Extra details make memories and generate return visits.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\"><b>4. Staff for success<\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">Make employees aware well in advance that they\u2019ll all be expected to work special days and holidays. Need additional staff? Start by reaching out to last summer\u2019s crew. They\u2019re already familiar with your operation.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\"><b>5. Welcome guests and follow up<\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">You\u2019re likely to see a number of first-time guests. Train staff to capture their contact information. After their visit, consider sending a bounce-back deal with a warm invite to come back.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">Encourage guests to connect with you on social media to be in the know about future events and specials.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\"><b>6. Review and assess<\/b><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">Sit down with your team shortly after the event for a debriefing. What went wrong? What went right? What needs improvement? Document everything so you have it when creating next year\u2019s plan.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p style=\"line-height:1.38\"><span style=\"font-size:11pt; font-variant:normal; white-space:pre-wrap\"><span style=\"font-family:Arial\"><span style=\"color:#000000\"><span style=\"font-weight:400\"><span style=\"font-style:normal\"><span style=\"text-decoration:none\">The bottom line: St. Patrick\u2019s Day, Easter, Cinco De Mayo and Mother\u2019s Day are great business-building opportunities. Do them right to capture new customers and keep your loyal ones coming back.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Easter, Mother\u2019s Day and other holidays are opportunities to put some spring in the step of your business. It\u2019s time to set the table for the restaurant industry\u2019s busiest day of the year\u2014Mother\u2019s Day. And don\u2019t overlook Easter, another major dining out occasion, as well as St. Patrick\u2019s Day and Cinco de Mayo. That\u2019s a [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":26882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,123,112,69,111,113],"tags":[],"class_list":["post-25579","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare","category-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Spring Holidays Draw a Crowd. Here\u2019s the Secret to Being Ready. | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/en-ca\/ideas\/spring-holidays-draw-a-crowd-heres-the-secret-to-being-ready\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spring Holidays Draw a Crowd. Here\u2019s the Secret to Being Ready.\" \/>\n<meta property=\"og:description\" content=\"Easter, Mother\u2019s Day and other holidays are opportunities to put some spring in the step of your business. It\u2019s time to set the table for the restaurant industry\u2019s busiest day of the year\u2014Mother\u2019s Day. And don\u2019t overlook Easter, another major dining out occasion, as well as St. Patrick\u2019s Day and Cinco de Mayo. 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