Brunch, once a formal occasion reserved for days like Easter or Mother\u2019s Day, is now a regular social adventure. Millennials are driving this trend as they seek out social, inventive, and adventurous brunch experiences, according to Rachel Kalt, Senior Strategist with The Culinary Edge in San Francisco.<\/p>\n
But it\u2019s not just millennials: all generations are including brunch in their social plans. The trend toward regular brunching is on track to continue. Datassential, which tracks menu trends, reports that the number of restaurants offering brunch is expected to grow by 17% in the next four years.<\/p>\n
Ways to Build a Brunch Business<\/p>\n
1. Make Brunch Share-Worthy<\/strong><\/p>\n Share-worthy brunches capture the attention of diners with fun social buzz. Customers discover you through social media, by seeing your posts or those of influencers and friends. So be sure your brunch is \u201cgrammable.\u201d<\/p>\n 2. Make Brunch Fun and Social<\/strong><\/p>\n The addition of a fun adult beverage gives brunch a laid-back, sociable vibe. Creative punches, bloodys, and beer cocktails up the fun factor. Shareables like creative hashes or platters of chicken and waffles can also deliver the social vibe of modern brunch. <\/p>\n 3. Offer Experiential Items<\/strong><\/p>\n Make brunch special with menu items and flourishes that aren\u2019t available during typical service. \u201cConsider beverages prepared and served tableside, such as pour-over coffee or fresh-pressed juices,\u201d Armstrong suggests.<\/p>\n 4. Run Seasonal Brunch Menus<\/strong><\/p>\n Give guests a chance to experience local, seasonal items in fun, adventurous brunch fare.<\/p>\n And be sure to \u201cGive credit on the menu to the farmers,\u201d Armstrong says.<\/p>\n 5. Keep the Menu Limited and Specific<\/strong><\/p>\n Aim to deliver a wow factor.<\/p>\n \u201cPick a few items and do them really well, such as amazing pancakes with a flight of housemade syrups, or build-your-own breakfast tacos,\u201d Armstrong says. <\/p>\n 6. Showcase a Themed Brunch<\/strong><\/p>\n Stand out with a singular focus or theme for weekend brunch, Corliss suggests. Examples include Southern-inspired, tapas, or a farmers-market focus.<\/p>\n 7. Create Your Own Brunch Hours<\/strong><\/p>\n There are no rules for when brunch should be served. <\/p>\n \u201cIf there is a time of day your business is lagging or there are additional hours when you think you can capture revenue, make that your brunch time frame,\u201d Corliss says.<\/p>\n 8. Market your Killer Brunch Menu<\/strong><\/p>\n \u201cPlace clever marketing and social-media messaging behind your brunch,\u201d Corliss says. Use in-house signage and social-savvy promotions to harness the power of your fans, and encourage happy customers to tag you in their brunch adventures.<\/p>\n","protected":false},"excerpt":{"rendered":" Brunch is gaining popularity, so make sure you\u2019re part of the trend with these eight tips. Brunch, once a formal occasion reserved for days like Easter or Mother\u2019s Day, is now a regular social adventure. Millennials are driving this trend as they seek out social, inventive, and adventurous brunch experiences, according to Rachel Kalt, Senior […]<\/p>\n","protected":false},"author":19,"featured_media":26819,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,123,112,69,111],"tags":[],"class_list":["post-25515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare"],"acf":[],"yoast_head":"\n