{"id":25446,"date":"2021-04-29T15:04:25","date_gmt":"2021-04-29T19:04:25","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/give-people-a-clear-choice-on-transparency\/"},"modified":"2025-07-01T10:52:53","modified_gmt":"2025-07-01T14:52:53","slug":"give-people-a-clear-choice-on-transparency","status":"publish","type":"post","link":"https:\/\/gfs.ca\/en-ca\/ideas\/give-people-a-clear-choice-on-transparency\/","title":{"rendered":"Give People a Clear Choice on Transparency"},"content":{"rendered":"<h2>Secret recipes are golden, but customers aren\u2019t buying mystery ingredients.<\/h2>\n<p>Health, wellness, safety and product transparency have jumped from trendy to essential. More than ever, consumers value a window to awareness, and the <a href=\"https:\/\/gfs.ca\/en-ca\/products\/clear-choice\">Gordon Food Service Clear Choice<\/a> program can help people feel good about their eating experience.<\/p>\n<p>Your ability to explain about the foods you serve and the products you use builds satisfaction and trust at a time when it\u2019s more important than ever. Some people want to know what\u2019s in (and isn\u2019t in) the food they eat. Others have diet restrictions or a desire to make decisions that benefit the planet and promote sustainability.<\/p>\n<h3>What is Clear Choice?<\/h3>\n<p>Clear Choice helps you find products that meet customers\u2019 needs. The program highlights product attributes in six areas:<\/p>\n<ul>\n<li><strong>Cleaner Ingredients<\/strong> \u2014 products with simple, recognizable ingredients with fewer additives.<\/li>\n<li><strong>Animal Care<\/strong> \u2014 products that meet animal care certification and farming best practices.<\/li>\n<li><strong>Sustainable Seafood<\/strong> \u2014 products sourced from fisheries that follow certified, sustainable management practices.<\/li>\n<li><strong>Ethically Sourced<\/strong> \u2014 products obtained using third-party certification to assure farmers earn a living wage.<\/li>\n<li><strong>Environmentally Friendly<\/strong> \u2014 products receiving third-party certification to protect the planet.<\/li>\n<li><strong>Dietary Attributes<\/strong> \u2014 products prepared in compliance with dietary standards.<\/li>\n<\/ul>\n<h3>Why is Clear Choice important?<\/h3>\n<p>When you know what goes into products, you can communicate clearly with customers. It\u2019s something they expect in an age when so much information is just a click away. Supporting their preferences for foods and products that carry personal, emotional importance sets the table for satisfaction \u2014 and return business.<\/p>\n<p>A Technomic study done for a bioscience company prior to the pandemic showed 56% of consumers would stop visiting a foodservice location because of unclear food ingredient sourcing or negative news reports.<\/p>\n<p>Similarly, in a Restaurants Canada\u2019s 2020 Canadian Chef Survey, five of the top 10 hot trends include attributes addressed by products in the Clear Choice program:<\/p>\n<ul>\n<li>Plant-based burgers and sausages<\/li>\n<li>Sustainable seafood<\/li>\n<li>Meatless\/vegetarian entrees<\/li>\n<li>Plant-based proteins<\/li>\n<li>Non-plastic\/eco-friendly packaging<\/li>\n<\/ul>\n<p>Clarifying <a href=\"https:\/\/gfs.ca\/en-ca\/ideas\/navigating-transparency-whats-best-you\">transparency attributes<\/a> helps customers celebrate what\u2019s important to them: eating better, benefitting the planet and improving the future. &nbsp;<\/p>\n<p>Ask your Gordon Food Service Sales Representative about the Clear Choice program and how you can provide product visibility customers want.<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Secret recipes are golden, but customers aren\u2019t buying mystery ingredients. Health, wellness, safety and product transparency have jumped from trendy to essential. More than ever, consumers value a window to awareness, and the Gordon Food Service Clear Choice program can help people feel good about their eating experience. Your ability to explain about the foods [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":26729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,123,112,69,111,113],"tags":[],"class_list":["post-25446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare","category-university"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Give People a Clear Choice on Transparency | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/en-ca\/ideas\/give-people-a-clear-choice-on-transparency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Give People a Clear Choice on Transparency\" \/>\n<meta property=\"og:description\" content=\"Secret recipes are golden, but customers aren\u2019t buying mystery ingredients. Health, wellness, safety and product transparency have jumped from trendy to essential. More than ever, consumers value a window to awareness, and the Gordon Food Service Clear Choice program can help people feel good about their eating experience. Your ability to explain about the foods [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/en-ca\/ideas\/give-people-a-clear-choice-on-transparency\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-29T19:04:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T14:52:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Clear-Choice-Idea-Center-US-and-CA-Image_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Give People a Clear Choice on Transparency | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/en-ca\/ideas\/give-people-a-clear-choice-on-transparency\/","og_locale":"en_US","og_type":"article","og_title":"Give People a Clear Choice on Transparency","og_description":"Secret recipes are golden, but customers aren\u2019t buying mystery ingredients. 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