{"id":25424,"date":"2022-08-25T10:08:29","date_gmt":"2022-08-25T14:08:29","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/reach-for-revenue-generating-ideas\/"},"modified":"2025-07-01T10:04:13","modified_gmt":"2025-07-01T14:04:13","slug":"reach-for-revenue-generating-ideas","status":"publish","type":"post","link":"https:\/\/gfs.ca\/en-ca\/ideas\/reach-for-revenue-generating-ideas\/","title":{"rendered":"Reach for Revenue-Generating Ideas"},"content":{"rendered":"

Open the door to sales that go beyond traditional takeout and delivery.<\/h2>\n

\u2019Tis the season to plan for profiting during the holidays and beyond. Lean into the best parts of the past 18 months, calling on technology and innovation to achieve what\u2019s paramount\u2014increasing sales volume and reducing overhead.<\/p>\n

\u201cRestaurant operators are experiencing a new era of enhanced takeout and delivery,\u201d says Nathan Voulgaris, a Winnipeg-based Gordon Food Service Business Solutions Specialist. \u201cAs your business looks for growth opportunities, there are many options to explore.\u201d He offers eight sales-boosting ideas that can add revenue now and position you for a banner year in 2022.<\/p>\n

1. Ghost kitchens\u00a0<\/strong>
\nGhost kitchens.<\/a> Dark kitchens. Cloud kitchens. Virtual restaurants. No matter what you call them, they\u2019re a hot topic for off-premise dining. With lower real estate and menu innovation costs, ghost kitchen momentum is expected to continue. E-commerce platforms for accepting orders and taking payment, along with connections to delivery networks, help operators keep costs low and manage labour needs.<\/p>\n

2. Meals at home\u00a0<\/strong>
\nCall on meal kits<\/a> to take the restaurant experience to customers\u2019 homes. Options include sous vide, InstantPot, boil in bag and various other retherming or cooking techniques to broaden the offerings, experience and food quality beyond takeout bags and boxes. \u201cTry partnering with local small businesses and vendors to add a community feel and extra value,\u201d Voulgaris says. \u201cYou may be able to trade the marketing of their business for \u2018atcost\u2019 or better pricing of their goods.\u201d\"Meal<\/p>\n

3. Cocktail kits\u00a0<\/strong>
\nTakeout\/delivery alcohol is an option in many areas. Develop at-home kits for wine tastings, martini events, craft cocktails, beer flights, pairings, cooking with spirits, etc. \u201cThe holidays are a great time to impact liquor, wine and beer sales,\u201d Voulgaris notes. \u201cAnd don\u2019t overlook ways to enhance the in-home spirits experience with fresh garnishes, syrups, tools, tips and tricks.\u201d<\/p>\n

4. Event in a box\u00a0<\/strong>
\nCombine the meal and cocktail kit with decorations, trivia cards, music playlists, candles or other ambiance enhancers. Set the stage for a premium casual dining experience, date night or party (birthday, anniversary or wedding). Encourage cookie swaps during the holidays or include a snowman-building kit complete with hot chocolate or snacks for after the fun.<\/p>\n

5. Merchandise and retail\u00a0<\/strong>
\nPeople who pay for your food are likely to want your gear. Shirts, hats, masks or even packaged products like dressings, sauces or spices. \u201cE-commerce platforms make it easy to sell a favourite hot sauce, proprietary miso blend, daily fresh baked options or prepped ingredients like candied nuts or snack mixes,\u201d Voulgaris explains.<\/p>\n

6. Gift cards\u00a0<\/strong>
\nGenerate cash flow today with gift card sales. They help bring customers back during the sometimes slower months after the holidays. Make gift cards more appealing by offering $5 off for every $50 purchase.<\/p>\n

7. Lunch programs\u00a0<\/strong>
\nAs people head back to work spaces, this may be a good time to enhance or promote your pre-made deliverable lunches. Get the word out to local businesses, medical offices, construction sites, etc.<\/p>\n

8. Marketing\u00a0<\/strong>
\nBuild awareness by promoting everything you do. \u201cAdding a new service will not drive the business, so think of it like launching a business,\u201d Voulgaris advises. \u201cSocial media is your best friend in this space. Drive excitement with stories, videos and \u201ctag a friend\u201d initiatives to grow your audience and carve your niche while promoting your brand values.\u201d<\/p>\n

Your Gordon Food Service Sales Representative can explain ways to get your revenue rolling into 2022.<\/p>\n","protected":false},"excerpt":{"rendered":"

Open the door to sales that go beyond traditional takeout and delivery. \u2019Tis the season to plan for profiting during the holidays and beyond. Lean into the best parts of the past 18 months, calling on technology and innovation to achieve what\u2019s paramount\u2014increasing sales volume and reducing overhead. \u201cRestaurant operators are experiencing a new era […]<\/p>\n","protected":false},"author":19,"featured_media":26708,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,123,112,69,111,113],"tags":[],"class_list":["post-25424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-hotels-hospitality","category-restaurant-bars","category-running-your-business","category-healthcare","category-university"],"acf":[],"yoast_head":"\nReach for Revenue-Generating Ideas | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/en-ca\/ideas\/reach-for-revenue-generating-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reach for Revenue-Generating Ideas\" \/>\n<meta property=\"og:description\" content=\"Open the door to sales that go beyond traditional takeout and delivery. \u2019Tis the season to plan for profiting during the holidays and beyond. Lean into the best parts of the past 18 months, calling on technology and innovation to achieve what\u2019s paramount\u2014increasing sales volume and reducing overhead. \u201cRestaurant operators are experiencing a new era […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/en-ca\/ideas\/reach-for-revenue-generating-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T14:08:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T14:04:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Foodscape-Issue-2-Revenue-Generating-Ideas-Idea-Center-760x400_0.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Reach for Revenue-Generating Ideas | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/en-ca\/ideas\/reach-for-revenue-generating-ideas\/","og_locale":"en_US","og_type":"article","og_title":"Reach for Revenue-Generating Ideas","og_description":"Open the door to sales that go beyond traditional takeout and delivery. \u2019Tis the season to plan for profiting during the holidays and beyond. 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