{"id":25416,"date":"2022-08-25T10:08:04","date_gmt":"2022-08-25T14:08:04","guid":{"rendered":"https:\/\/dev-gordon-food-service-canada.pantheonsite.io\/ideas\/zero-proof-beverages-foolproof-opportunities\/"},"modified":"2025-07-01T10:04:24","modified_gmt":"2025-07-01T14:04:24","slug":"zero-proof-beverages-foolproof-opportunities","status":"publish","type":"post","link":"https:\/\/gfs.ca\/en-ca\/ideas\/zero-proof-beverages-foolproof-opportunities\/","title":{"rendered":"Zero-proof beverages, foolproof opportunities"},"content":{"rendered":"<h2>Colourful, health-minded drinks are like liquid gold for restaurants.<\/h2>\n<p>Looking for more revenue and profits? Try pouring some attention into your beverage program with zero-proof drinks.<\/p>\n<p>\u201cIf you\u2019re not thinking outside water and soda, you\u2019re not thinking in the right space,\u201d said Gordon Food Service Consulting Chef Nick Gonring. \u201cIt\u2019s not difficult to get more revenue by doing simple things that are exciting and visually appealing.\u201d<\/p>\n<p>Using beverages to enhance the dining experience leads to incremental sales that add up to profits. Zero-proof beverages let operators offer variety, visual appeal, health-driven options and trending drinks with minimal added labour or expense.<\/p>\n<h3>The power of powders<\/h3>\n<p>Powders are exciting because they create vivid colours consumers love, Gonring says. Many also are associated with health benefits, such as boosting cognitive function.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cms.gfs.ca\/sites\/default\/files\/inline-images\/CA%20EN%20Powders%20inset.jpg\" alt=\"A lineup of powders displayed in spoons with a list of health benefits\" width=\"424\" height=\"880\" \/><\/p>\n<p>\u201cHealth is a big deal coming out of COVID-19, especially for millennials and Gen Z,\u201d he said, noting that people are willing to pay more for these beverages because they enhance the dining experience.\u201d<\/p>\n<p>Mixing in powders takes almost no labour, and it can be used to enhance lemonade, smoothies, agua frescas and even beverages served from a juice dispenser.<\/p>\n<h3>Calling on containers<\/h3>\n<p>Ready-to-drink beverages deliver all of the variety and don\u2019t require any prep work, plus they are perfect for grab-and-go and off-premise consumption.<\/p>\n<p>Up your beverage game with juice boxes, cans or bottles of trending beverages. Think: kombucha, cold brew coffee, bubble tea, jasmine tea and sparkling fruit\/botanical beverages.<\/p>\n<p>\u201c<a href=\"https:\/\/gfs.ca\/en-ca\/ideas\/recipe\/sparkling-passion-fruit-refresher\">Sparkling beverages<\/a> are insanely huge, and their pace is being steered by younger generations,\u201d Gonring said. \u201cIt fits the zero-proof concept and works for all ages.\u201d<\/p>\n<p>Operators also can package their own beverages, using bottles with tamper-proof safety caps or filling Capri Sun-style pouches. Both options show off beverage colour and work for takeout.<\/p>\n<h3>Mixers for alcohol<\/h3>\n<p>Operators don\u2019t struggle to sell <a href=\"https:\/\/gfs.ca\/en-ca\/ideas\/recipe\/leather-jacket\">booze<\/a>. They struggle to sell beverages at noon on Monday, Gonring said. Even so, <a href=\"https:\/\/gfs.ca\/en-ca\/ideas\/recipe\/grapefruit-mojito\">zero-proof doesn\u2019t have to overlook alcohol<\/a>.<\/p>\n<p>Add a shot to any drink for a cocktail version. If your operation can\u2019t distribute alcohol, sell a base mix consumers can use to craft at-home cocktails.<\/p>\n<p>\u201cIt\u2019s a pain to mix a <a href=\"https:\/\/gfs.ca\/en-ca\/ideas\/recipe\/double-0-75\">good cocktail<\/a> at your house. Margaritas for a couple of friends takes 10 limes, and that adds up pretty quickly. Then you\u2019ve got to squeeze them all,\u201d Gonring said. Zero-proof premade cocktail mix fits that picture.<\/p>\n<p>Selling beverages when alcohol isn\u2019t flowing is where zero-proof shines, Gonring believes. It creates excitement and adds revenue on the morning, afternoon and portability menu without increasing staff or square footage.<\/p>\n<p>\u201cExperiential dining is super important because there hasn\u2019t been much socialization throughout COVID,\u201d he said. \u201cPeople are looking to interact, and beverages can take you there.\u201d<\/p>\n<p>Everybody drinks, and beverages can be a high-margin menu item. Ask your Gordon Food Service Sales Representative for ideas to generate liquid profits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colourful, health-minded drinks are like liquid gold for restaurants. Looking for more revenue and profits? Try pouring some attention into your beverage program with zero-proof drinks. \u201cIf you\u2019re not thinking outside water and soda, you\u2019re not thinking in the right space,\u201d said Gordon Food Service Consulting Chef Nick Gonring. \u201cIt\u2019s not difficult to get more [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":26700,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[122,68,123,112,69],"tags":[],"class_list":["post-25416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-catering-small-business","category-culinary-ideas","category-hotels-hospitality","category-restaurant-bars","category-running-your-business"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Zero-proof beverages, foolproof opportunities | Gordon Food Service<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gfs.ca\/en-ca\/ideas\/zero-proof-beverages-foolproof-opportunities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zero-proof beverages, foolproof opportunities\" \/>\n<meta property=\"og:description\" content=\"Colourful, health-minded drinks are like liquid gold for restaurants. Looking for more revenue and profits? Try pouring some attention into your beverage program with zero-proof drinks. \u201cIf you\u2019re not thinking outside water and soda, you\u2019re not thinking in the right space,\u201d said Gordon Food Service Consulting Chef Nick Gonring. \u201cIt\u2019s not difficult to get more [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gfs.ca\/en-ca\/ideas\/zero-proof-beverages-foolproof-opportunities\/\" \/>\n<meta property=\"og:site_name\" content=\"Gordon Food Service\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GordonFoodService\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-25T14:08:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-01T14:04:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/CA-Zero-proof-beverages.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"760\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Cody Rivers\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cody.rivers@gfs.com\" \/>\n<meta name=\"twitter:site\" content=\"@GFSDelivers\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cody Rivers\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Zero-proof beverages, foolproof opportunities | Gordon Food Service","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gfs.ca\/en-ca\/ideas\/zero-proof-beverages-foolproof-opportunities\/","og_locale":"en_US","og_type":"article","og_title":"Zero-proof beverages, foolproof opportunities","og_description":"Colourful, health-minded drinks are like liquid gold for restaurants. Looking for more revenue and profits? Try pouring some attention into your beverage program with zero-proof drinks. \u201cIf you\u2019re not thinking outside water and soda, you\u2019re not thinking in the right space,\u201d said Gordon Food Service Consulting Chef Nick Gonring. \u201cIt\u2019s not difficult to get more [&hellip;]","og_url":"https:\/\/gfs.ca\/en-ca\/ideas\/zero-proof-beverages-foolproof-opportunities\/","og_site_name":"Gordon Food Service","article_publisher":"https:\/\/www.facebook.com\/GordonFoodService\/","article_published_time":"2022-08-25T14:08:04+00:00","article_modified_time":"2025-07-01T14:04:24+00:00","og_image":[{"width":760,"height":400,"url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/CA-Zero-proof-beverages.jpg","type":"image\/jpeg"}],"author":"Cody Rivers","twitter_card":"summary_large_image","twitter_creator":"@cody.rivers@gfs.com","twitter_site":"@GFSDelivers","twitter_misc":{"Written by":"Cody Rivers","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gfs.ca\/ideas\/zero-proof-beverages-foolproof-opportunities\/#article","isPartOf":{"@id":"https:\/\/gfs.ca\/ideas\/zero-proof-beverages-foolproof-opportunities\/"},"author":{"name":"Cody Rivers","@id":"https:\/\/gfs.ca\/en-ca\/#\/schema\/person\/ac2dd585b10d08ce15daca230d897374"},"headline":"Zero-proof beverages, foolproof opportunities","datePublished":"2022-08-25T14:08:04+00:00","dateModified":"2025-07-01T14:04:24+00:00","mainEntityOfPage":{"@id":"https:\/\/gfs.ca\/ideas\/zero-proof-beverages-foolproof-opportunities\/"},"wordCount":486,"publisher":{"@id":"https:\/\/gfs.ca\/en-ca\/#organization"},"image":{"@id":"https:\/\/gfs.ca\/ideas\/zero-proof-beverages-foolproof-opportunities\/#primaryimage"},"thumbnailUrl":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/CA-Zero-proof-beverages.jpg","articleSection":["Catering &amp; 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