{"version":"1.0","provider_name":"Gordon Food Service","provider_url":"https:\/\/gfs.ca\/en-ca","author_name":"Cody Rivers","author_url":"https:\/\/gfs.ca\/en-ca\/ideas\/author\/crivers\/","title":"The Challenge of Margin vs. Traffic","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"U4ngLuuYit\"><a href=\"https:\/\/gfs.ca\/en-ca\/ideas\/the-challenge-of-margin-vs-traffic\/\">The Challenge of Margin vs. Traffic<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/gfs.ca\/en-ca\/ideas\/the-challenge-of-margin-vs-traffic\/embed\/#?secret=U4ngLuuYit\" width=\"600\" height=\"338\" title=\"&#8220;The Challenge of Margin vs. Traffic&#8221; &#8212; Gordon Food Service\" data-secret=\"U4ngLuuYit\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/gfs.ca\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/gfs.ca\/wp-content\/uploads\/2023\/01\/Feature-2-Margin-vs-Traffic-IC-Article-Pod-Image-552x408_0.jpg","thumbnail_width":552,"thumbnail_height":408,"description":"Falling guest counts create margin pressure that menu price increases alone can\u2019t solve. The full-service commercial foodservice industry has experienced decreasing traffic and most sales increases are coming from higher menu prices. This model for success may become less sustainable. Consumers simply won\u2019t accept higher prices without improvement in the overall experience. Operators will need [&hellip;]"}